2011 G&L Price Of Freedom Final

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Why operators benefit from open standards.

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  • Why is this is important to have open standards?As Nevada Gaming Commissioner Randolph Townsend stated in September 2011:“Its not about the green felt anymore, its not about dealing cards anymore, its not even about slot machines anymore – its all about technology” To interest the next generation of casino players, one has to be on the cutting edge of technology.LETSTALKABOUT TODAY’S BUSINESS REALITY IN THE GAMING INDUSTRY AND THE RELATIONSHIP WITH THEIR VENDORS
  • OPERATORS SHOULD OWN AND CONTROL THEIR OWN DATA! Today data is trickled down to other applications through a patchwork of interfaces under the control of the CMS providerWe are living in an information centric world and standards play a key role in interoperabilityIt is the integration of the variety of real-time data that creates an array of revenue, operational and customer focused application opportunitiesEXAMPLE: A large operator in Las Vegas successfully created a Rewards program but through significant investments and unnecessarily complicated technical integration challengesAnother example of why data is key:What happens to a guest during the card in-play session? Communication to the player during his play session allows you to extend his play by engaging himwith specific offers in real time.HOWEVER - Unless you have GSA standards this information is simply not available
  • BUT OPERATOR DON’T CONTROL THEIR OWN DATA!Move fromvertical product approach – i.e.: solution and applications controlled by one vendor (old IBM / WANG). These shrink wrapped products results in increased costs without necessarily the anticipated ROI.To a Horizontal product approach – i.e.: having the freedom to pick and choose the best solutions and applications Its all about the app’sIts all about the contentIts all about enhanced services and customer experienceIts all about the dataOpen standards open up the opportunity to use the best solution available
  • Thank you to all our Platinum members who have been supporting the association over many years.For more information please contact: Peter DeRaedt (President)pdr@gamingstandards.compdr@sbcgglobal.netCell phone: +1 (775) 846 4422
  • 2011 G&L Price Of Freedom Final

    1. 1. What Is The Price Of Freedom?
    2. 2. As Nevada Gaming Commissioner Randolph Townsend stated a few weeksago: “Its not about the green felt anymore, its not about dealing cards anymore, itsnot even about slot machines anymore – its all about technology”To interest the next generation of casino players, one has to be on the cutting edge oftechnology.LETS TALK ABOUT TODAY’S BUSINESS REALITY IN THE GAMING…
    3. 3. How Does It Feel To Be Trapped?
    4. 4. “Why can’t an operator install games made by independent third party contentproviders into agnostic slot cabinets?”
    5. 5. How Does It Feel To Be Handcuffed To Your Vendors?
    6. 6. “My current gaming technology infrastructure is stifling the growth of mybusiness, I want to be innovative and offer services and gaming experiencesbeyond what any specific manufacturer is offering.”“I am at the mercy of our current solution providers, and we are being heldhostage. What is the solution? ”
    7. 7. CMO to CIO…“This Is What I Need To Grow The Business!”
    8. 8. CIO to Vendor… “When Can You Make This Happen?”
    9. 9. Vendor to CIO… “These Are My Terms And Conditions.”
    10. 10. CIO to CMO… “This Is The Best Our Vendor Can Do.”
    11. 11. Own And Control Your DataIts All About The Data Integration creates: Revenue, Operational & Customer Focused Application Opportunities
    12. 12. Control your Own Destiny
    13. 13. Do You Want The Freedom To Drive YourBusiness?
    14. 14. What Is The Price Of Your Freedom?
    15. 15. STANDARDSCERTIFICATION MEMBERSHIP www.gamingstandards.com

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