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SEO con Lungimiranza - VI Convegno GT 2011

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Intervento al VI Convegno GT sulla concezione di SEO in un'ottica ampia e con uno sguardo verso il futuro, partendo dai concetti di qualità e autorevolezza per Google, analizzati tramite alcuni documenti interessanti, quali le linee guida per i quality raters e alcuni brevetti sulla determinazione dell'autorevolezza in base sociale e personale.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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SEO con Lungimiranza - VI Convegno GT 2011

  1. 1. “Abbiate cura dei mezzi, e i fini si realizzeranno da soli”
  2. 2. SEO Approach Rivedere la SEO con Lungimiranza Paolo Dello Vicario Founder e Blogger di SeoPoint.org Consulente di Web Marketing in WMTeam (Coming Soon) Moderatore GT Scout, Mezzofondista e Malato di Outdoor e Montagna @pdellovStefano SaraoBlogger di SeoPoint.orgConsulente di Web Marketing in WMTeam (Coming Soon)Studente del Politecnico di Torino – Matematica per l’IngegneriaMezzofondista, Climber, Decisamente Drogato dallo Sport @SStev3
  3. 3. Fregare Google o Auto-Fregarsi?
  4. 4. Non Sarebbe Meglio Tenere una Linea Precisa?
  5. 5. Google Quality Raters Guidelines v. 2011
  6. 6. Chi Sono i Quality Raters!   Utenti con Contratto Part-Time Assunti da Società Esterne ! Lionbridge ! Leapforce !   Butler Hill!   Valutano Essenzialmente il Funzionamento dell’Algoritmo!   Le Loro Valutazioni Non Incidono sul Ranking
  7. 7. Matt Cutts Ci Tiene Eh!
  8. 8. Come Google Classifica le Query ad Oggi Do Azione Know Dominante Informazione Go Comune Navigazione Minore
  9. 9. Il Caso Forex
  10. 10. Classificazione dei Contenuti!   Vital !   Appropriate Vital !   International Vital ! Other Vital! Useful! Relevant! Slightly Relevant!   Off Topic or Useless
  11. 11. Una Parentesi sul Porno 1 - Clear Non Porn Intent -> Off Topic or Useless 2 - Possible Porn Intent -> Slightly Relevant 3 - Clear Porn Intent -> Vital o Useful
  12. 12. E Sullo Spam“I Blog oggetto di spam sono diversi dai finti blog con contenutiauto generati. […] Noi non vogliamo penalizzare un blogperché qualcuno ha inviato spam su di esso.” Technical Signals •  Testo e Links Nascosti •  Keyword Stuffing •  Redirect Malevoli •  Cloaking •  Testo Copiato •  Doorway Pages •  Pagine Generate in Automatico
  13. 13. Agent Rank Quando l’Autore è TuttoArchiviato ad Agosto 2011 e Pubblicato a Fine NovembreThe present invention provides methods and apparatus, including computer program products,implementing techniques for searching and ranking linked information sources. The techniquesinclude receiving multiple content items from a corpus of content items; receiving digital signatureseach made by one of multiple agents, each digital signature associating one of the agents with one ormore of the content items; and assigning a score to a first agent of the multiple agents, wherein thescore is based upon the content items associated with the first agent by the digital signatures.The digital signatures can be used to influence the ranking of web search results byindicating the agent responsible for a particular content piece.The reputation of a particular agent, and therefore the reputational score assigned tothe particular agent, should depend not just on the number of references to thecontent signed by the particular agent, but on the importance of the referringdocuments and other agents.This implies a recursive definition: the reputation of a particular agent is a functionof the reputation of the content and agents which refer to it.
  14. 14. WikiTrustBo Adler of Fujitsu Labs of America, Ian Pyey of CloudFlare, Inc., and Luca deAlfaro and Ashutosh Kulshreshtha di Google
  15. 15. Novità nell’Agent Rank!   Autori più Autorevoli Influiscono sull’Autorevolezza degli Altri !   Possibile Analisi dei Like su Facebook, Retweet e +1Nell’Articolo Nella Pagina Profilo Nel Profilo Google<a href=“paginaprofilo” <a href=“profilogoogle” Link alla Home frarel=“author”>Nome rel=“me”>Su Google+ “Altri Profili” oAutore</a> </a> “Contributore di”
  16. 16. Mi Ricorda Qualcosa..
  17. 17. Feedback “automatici”Identifying Inadequate Search ContentInvented by Jeffrey David Oldham, Hal R. Varian, Matthew D.Cutts, Matt RosencrantzAssigned to GoogleUS Patent Application 20100138421Published June 3, 2010Filed February 3, 2010Per ogni ricerca Google conserva oltre 5 milioni di informazioni, alcuni esempi:•  Il paese nel quale è localizzato l’utente e la lingua che vi si parla,•  L’orario del giorno al quale l’utente effettua la specifica ricerca•  Ognuna delle ultime tre queries utilizzate,•  La lingua delle queries,•  La lunghezza della query (numero di parole/caratteri),•  URL della pagina visualizzata (sia dominio che suffisso),•  Le parole del sito selezionato mostrate in SERP,•  Il numero di riscontri della query nella pagina,•  Il numero di volte che un utente è entrato sulla pagina,•  E altre..
  18. 18. Feedback “automatici”Systems and methods for determining a quality of provided itemsInvented by Alexander Mark Franz and Monika H. HenzingerAssigned to GoogleUS Patent 8,065,296Granted November 22, 2011Filed September 29, 2004Per ogni ricerca Google conserva informazioni:•  Quante volte viene cliccato il primo risultato (o uno dei primi),•  La media dei click sul primo risultato,•  La percentuale di pagine che vengono per un lungo periodo (circa 3min),•  La percentuale degli utenti che non effettua un’altra ricerca dopo,•  La percentuale degli utenti che non riformula la query precedente per effettuare una nuova ricerca nel breve periodo,
  19. 19. Googlebot is Chrome iPullRank: Googlebot is Chrome
  20. 20. Googlebot is Chrome iPullRank: Googlebot is Chrome
  21. 21. Che Fare?.. qualche idea SEOMoz: 5 Tales of Pizza
  22. 22. Google “Trends”Sito dall’esterno: Sito dall’interno: ! Social UX !   Velocità ! Mobile ! Contenuti !   Citazioni ! Web Strutturato!   Localizzazione
  23. 23. Final Tiphttp://patft.uspto.gov/netahtml/PTO/search-adv.htm
  24. 24. Chi è (e sarà) il SEO? Un Consulente di Web Marketing, esperto di Social Media e NuoveTecnologie con un occhio di riguardo al lato tecnico.
  25. 25. Grazie!Seo Point Google+www.seopoint.org http://goo.gl/meZXmFacebook:www.facebook.com/SeoPointTwitter:@pdellov@SStev3

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