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Link's Evolution - Metodi per Gestire la la Link Building in Azienda

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Come applicare strumenti del Project Management alla Link Building. Casi reali per la gestione della SEO OffPage in azienda nel mio intervento del convegno GT di Milano.

Strumenti e metodi per arrivare prima e meglio al risultato, coordinando risorse e misurando obbiettivi precisi.

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Link's Evolution - Metodi per Gestire la la Link Building in Azienda

  1. 1. LINK’S EVOLUTION LA METAMORFOSI DEL LINK PER LA SEO IN 6 (o 9) PASSI
  2. 2. Se non si sa dove si sta andando, probabilmente si finirà da qualche altra parte Dott. Laurence J. Peter
  3. 3. Chi Sono  Web Marketing Addicted in Cloudworks Srl  Ex-freelance SEO  Sognatore  Scout  Studente di Ingegneria  Appassionato di Outdoor www.seopoint.org paolo.dellovicario@cloudworkssrl.com
  4. 4. Cosa Vedremo
  5. 5. #1.1 – BASI SUI LINKS PERCHÉ I LINKS
  6. 6. Ok, bel contenuto. Ma come decido se è autorevole? Little Google
  7. 7. CHI CREDE ALLA BEFANA?
  8. 8. Basandomi sulla sola bontà del testo? Little Google
  9. 9. Parametri? Links Social Altro Persone
  10. 10. LINKS
  11. 11. PAROLA D’ORDINE NATURALEZZA
  12. 12. #1.2 – BASI SUI LINKS ANATOMIA DI UN BUON LINK
  13. 13. A COSA GUARDARE Contesto Testo Posizione
  14. 14. TESTO L’anchor text è affine? L’anchor text è diversificato? (ci vogliono anche testi come i read more..) Ci sono alcuni nofollow nel link profile?
  15. 15. CONTESTO Il sito è a tema con il tuo? La pagina che contiene il link è a tema? Il sito è stato penalizzato? Il sito fa scambi links? Il sito vende links? Il sito ha già links verso i tuoi partner? Il sito è di facili costumi? (guest posts di bassa qualità)
  16. 16. POSIZIONE In che posizione è il link? Ha senso un link del genere in un articolo come quello? Il link è in una zona Boilerplate?
  17. 17. #1.3 – BASI SUI LINKS TO DON’T
  18. 18. ACQUISTO LINKS DA BROKER NON CONTROLLATI
  19. 19. NETWORK “SGAMABILI”
  20. 20. CLOAKING CON LINKS anche se.. spesso funziona..
  21. 21. ARTICLE MARKETING VECCHIO STILE E DIRECTORY DI MASSA
  22. 22. SCAMBI DI LINKS – LINK FARMS MONNEZZA VARIA
  23. 23. #1.4 – BASI SUI LINKS TIPOLOGIA DI CRESCITA
  24. 24. #2 – EVOLUZIONE DEL CONCETTO DI LINK
  25. 25. LO ZOO DI GOOGLE..
  26. 26. IL VECCHIO APPROCCIO O FORSE SI SBAGLIA QUALCOSA?
  27. 27. MA IN FONDO… COSA SIGNIFICA FARE LINKS?
  28. 28. Il Web è più un'innovazione sociale che un'innovazione tecnica. Tim Berners-Lee, L'architettura del nuovo Web, 1999
  29. 29. LINK = RELAZIONE
  30. 30. LI VOGLIAMO USARE ‘STI SOCIAL?
  31. 31. #3 - METODOLOGIA
  32. 32. AZIENDA O FREELANCE?
  33. 33. Il lavoro di gruppo è essenziale. Ti permette sempre di dare la colpa a qualcun altro. Ottava regola di Finagle
  34. 34. IO GUIDO QUARK TIPICO PROCESSO DI SCELTA DELLA STRATEGIA DI ACQUISIZIONE DEI LINK
  35. 35. COSTRUISCI UN PROCESSO
  36. 36. Il Nostro (ARAPPA) Analisi Del Cliente Riunione di Analisi Analisi Del Contesto Attuazione Stesura del Piano Riunione Di Pianificazione Analisi e Tracking
  37. 37. #1 - Analisi del Cliente RESPONSABILE DEL PROGETTO COMMERCIALE CEO Reportistica con Analisi delle Aspettative Richieste del Cliente Campagne Condotte in Passato Piano Operativo OnPage Prima Identificazione dei Competitors
  38. 38. #2 – Riunione di Analisi RESPONSABILE DI PROGETTO TEAM DI LINK BUILDING STAKEHOLDERS INTERNI Presentazione del Cliente al Team Brainstorming Impostazione di Massima delle Azioni e del Coordinamento con gli Altri Canali
  39. 39. #3 – Analisi del Contesto RESPONSABILE PROGETTO TEAM DI LINK BUILDING Identificazione dei Competitors Bozza di Analisi SWOT Identificazione Strategie dei Competitors Analisi della Difficoltà di Ottenere Links Analisi della Competitività del Settore Prima Identificazione degli Influencer
  40. 40. Strenghts Weaknesses Opportunities Threats
  41. 41. #4 – Riunione di Pianificazione RESPONSABILE PROGETTO TEAM DI LINK BUILDING RUOLI AFFINI SWOT Finale Formulazione Strategia Scelta KPI Scelta Obbiettivi/Mezzi Definizione delle Tempistiche di Massima
  42. 42. #5 – Stesura del Piano RESPONSABILE PROGETTO EVENTUALI INCARICATI Assegnazione dei Ruoli Definizione delle Deadlines (Diagramma di Gantt) SWOT Finale Quantificazione delle Azioni Allocazione del Budget
  43. 43. GANTT
  44. 44. #6 – Attuazione TEAM DI LINK BUILDING
  45. 45. IL TUO
  46. 46. Identifica il Posizionamento Analisi Posizione di Mercato Competitors SWOT Brainstorming Getta le Basi Pesca MAKE IT SCALABLE!
  47. 47. A PAGAMENTO: SMARTSHEET
  48. 48. PARZIALEMENTE FREE: PODIO
  49. 49. FREE: GOOGLE DRIVE
  50. 50. #4 – CATEGORIZZAZIONE DEI METODI
  51. 51. • CSS Galleries • CS • Social Bookmarking • Awards • Directories • Broken Links • Archive.org • Ahrefs/OSE • Expired Domains • Interviste • Recensioni • Guest Post • Sponsorizzazioni • Eventi • Infografiche • Video • Widget • Concorsi • Ebook • Content Marketing • Awards Viral Outreach Networking Directories Analisi Replica
  52. 52. • CSS Galleries • CS • Social Bookmarking • Awards • Directories • Broken Links • Archive.org • Ahrefs/OSE • Expired Domains • Interviste • Recensioni • Guest Post • Sponsorizzazioni • Eventi • Infografiche • Video • Widget • Concorsi • Ebook • Content Marketing • Awards Viral Outreach Networking Directories Analisi Replica
  53. 53. • CSS Galleries • CS • Social Bookmarking • Awards • Directories • Broken Links • Archive.org • Ahrefs/OSE • Expired Domains • Interviste • Recensioni • Guest Post • Sponsorizzazioni • Eventi • Infografiche • Video • Widget • Concorsi • Ebook • Content Marketing • Awards Viral Outreach Networking Directories Analisi Replica
  54. 54. • CSS Galleries • CS • Social Bookmarking • Awards • Directories • Broken Links • Archive.org • Ahrefs/OSE • Expired Domains • Interviste • Recensioni • Guest Post • Sponsorizzazioni • Eventi • Infografiche • Video • Widget • Concorsi • Ebook • Content Marketing • Awards Viral Outreach Networking Directories Analisi Replica
  55. 55. • CSS Galleries • CS • Social Bookmarking • Awards • Directories • Broken Links • Archive.org • Ahrefs/OSE • Expired Domains • Interviste • Recensioni • Guest Post • Sponsorizzazioni • Eventi • Infografiche • Video • Widget • Concorsi • Ebook • Content Marketing • Awards Viral Outreach Networking Directories Analisi Replica
  56. 56. #4 – PRINCIPALI METODI
  57. 57. TROVA GLI INFLUENCERS
  58. 58. TROVA GLI INFLUENCERS DA ITALIA FILTRI
  59. 59. TROVA GLI INFLUENCERS
  60. 60. TROVA GLI INFLUENCERS
  61. 61. MOLTO SELEZIONATI
  62. 62. ANALIZZALI (http://goo.gl/BaJjBX)
  63. 63. GESTISCI I CONTATTI
  64. 64. GUEST POSTING: COSA NON E’
  65. 65. GUEST POSTING: COSA NON E’
  66. 66. GUEST POSTING: COSA E’
  67. 67. GUEST POST – VIA QUERY CLASSICO intitle:”guest post” keyword “guest post” keyword intitle:“pubblica con noi” keyword intitle:”collabora” keyword ”articolo offerto da” keyword
  68. 68. GUEST POST – VIA QUERY REVERSE
  69. 69. GUEST POST – VIA QUERY MMM.. NOT BAD!
  70. 70. GUEST POST – VIA QUERY REVERSE
  71. 71. Quora Competitive Analysis Conversazioni Cosa Potrebbe Attrarre Links
  72. 72. NOT FOUND? EXPIRED? 404?
  73. 73. NOT FOUND? EXPIRED?
  74. 74. #5 – STRUMENTI PER LA SCALABITA’ LA TOOLBOX FONDAMENTALE
  75. 75. LINK ANALYSIS
  76. 76. SOCIAL
  77. 77. PROSPECTING
  78. 78. MARKET RESEARCH PRO
  79. 79. MUST: EXCEL (FOR WINDOWS) DA LEGGERE https://www.distilled.net/excel-for-seo/ http://nielsbosma.se/projects/seotools/
  80. 80. MUST: SPREADSHEET DA LEGGERE =importxml(A1,“//div[@class=’url-container’]// li”) URL DA ANALIZZARE https://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
  81. 81. BEST PROJECT MANAGEMENT TOOL
  82. 82. PROJECT MANAGEMENT
  83. 83. DOPPIATORE FRANCESCO DELLO VICARIO THANK YOU BROTHER!
  84. 84. GRAZIE!

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