Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Excel e Drive per Automatizzare la SEO

1,218 views

Published on

Le slides del webinar per SemRush su come automatizzare alcune attività standard della SEO utilizzando due strumenti gratuiti (o quasi): Excel e Google Drive Spreadsheet.

Dalle funzioni base di Excel che (forse) non conoscevi, fino a qualche applicazione pratica per la SEO OnPage, OffPage e per l'analisi.

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Excel e Drive per Automatizzare la SEO

  1. 1. GOOGLE DRIVE, EXCEL & SCRAPING AUTOMATIZZA LA TUA SEO GRATUITAMENTE!
  2. 2. MI PRESENTO @pdellov www.bytekmarketing.it ● Co-Founder di ByTek Marketing Srls ● Studente di Ingegneria Industriale presso l’Unitus e Founder di Enjoineering ● Esperienza da SEO Freelance e in Collaborazioni con Alcune Web Agency e SEO Agency italiane ● Capo Scout ● Outdoor Addicted
  3. 3. OGNI TANTO MI SENTO @pdellov www.bytekmarketing.it UNO SCARTATORE DI CARAMELLE
  4. 4. OGGI PARLIAMO DI @pdellov www.bytekmarketing.it EXCEL E DRIVE: FUNZIONI E TOOL ONPAGE LINK PROSPECTING E OUTREACH QUESTIONARI E SEGMENTAZIONE ANALISI E TEST
  5. 5. FUNZIONI DI BASE @pdellov www.bytekmarketing.it
  6. 6. CONCATENATE/CONCATENA @pdellov www.bytekmarketing.it =CONCATENATE(STRINGA_1;STRINGA_2;STRINGA_3;..;STRINGA_N)
  7. 7. SUMIF/SOMMA.SE @pdellov www.bytekmarketing.it =SUMIF(INTERVALLO_ANALISI;CRITERIO;INTERVALLO_SOMMA)
  8. 8. VLOOKUP/CERCA.VERT @pdellov www.bytekmarketing.it =VLOOKUP(VALORE_DA_CERCARE;DOVE_CERCARLO;COLONNA_DA_RESTITUIRE;FALSE)
  9. 9. VLOOKUP/CERCA.VERT @pdellov www.bytekmarketing.it =VLOOKUP(VALORE_DA_CERCARE;DOVE_CERCARLO;COLONNA_DA_RESTITUIRE;FALSE)
  10. 10. FILTRI @pdellov www.bytekmarketing.it
  11. 11. IMPORTXML/XPATHONURL (SEOTools di Bosma) @pdellov www.bytekmarketing.it =IMPORTXML(CELLA_CON_URL;XPATH) https://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/
  12. 12. PIVOT TABLE @pdellov www.bytekmarketing.it
  13. 13. PIVOT TABLE @pdellov www.bytekmarketing.it MOZ RANK MEDIO DELLE PAGINE DI OGNI DOMINIO NUMERO DI VALORI PER RIEPILOGO VELOCE RAGGRUPPA IN BASE A ROOT DOMAIN DIMENSIONE SECONDARIA PER OTTENERE LO SPACCATO
  14. 14. STRUMENTI @pdellov www.bytekmarketing.it
  15. 15. SEO TOOLS DI NIELS BOSMA (EXCEL PER WINDOWS) @pdellov www.bytekmarketing.it http://nielsbosma.se/projects/seotools/
  16. 16. SEO TOOLS DI SEO GADGET @pdellov www.bytekmarketing.it http://builtvisible.com/seogadget-for-excel/
  17. 17. SUPERMETRICS PER DRIVE ED EXCEL @pdellov www.bytekmarketing.it http://supermetrics.com/product/supermetrics-for-googledocs/
  18. 18. SCRAPER 4 CHROME @pdellov www.bytekmarketing.it http://goo.gl/M52CAC
  19. 19. ESEMPI @pdellov www.bytekmarketing.it
  20. 20. QUESTIONARI E SEGMENTAZIONE @pdellov www.bytekmarketing.it
  21. 21. INTRO @pdellov www.bytekmarketing.it MERCATO TARGE T 1 SEGMENTI TARGE T 2
  22. 22. CON DRIVE @pdellov www.bytekmarketing.it + MEDIAMENTE VELOCE + PRIMA ELABORAZIONE MEDIAMENTE VELOCE + GRANDE FLESSIBILITA’ - NECESSITA DI AZIONI DI COMUNICAZIONE - DIFFICILE SCEGLIERE IL CAMPIONAMENTO + FREE
  23. 23. ELABORAZIONE CON DRIVE/EXCEL @pdellov www.bytekmarketing.it =CERCA.PIU.SE([RANGE-1];[CRITERI-RANGE-1]; [RANGE-2];[CRITERI-RANGE-2]) =CERCA.PIU.SE(A1:A20;”*” & “Per Piacere” & “*”;B1:B20;” =Mare”)
  24. 24. ELABORAZIONE CON DRIVE/EXCEL @pdellov www.bytekmarketing.it =CONTA.PIÙ.SE(DATI!$W$2:$W$151;"*" & K$8 & "*"; DATI!$K$2:$K$151;"*" & $J9 & "*")/151 Miglior Prezzo Affidabilità Velocità Semplicità Outdoor 13% 21% 7% 18% Benessere 17% 18% 9% 15% Arte 29% 35% 15% 25% Divertimento 13% 18% 6% 13% Mare 26% 36% 14% 24% K8 J9
  25. 25. E POI PERSONAS @pdellov www.bytekmarketing.it SEGMENTI PERSONAS ANDREA - GIOVANE NOTTURNO Età Media: 23 anni Alloggia in Hotel - B&B - Villaggi Usa i Comparatori Prezzo Medio Cercato: 31€ Andrea visita principalmente città sulla costa e parte sempre con almeno 3-4 amici. Le sue permanenze sono mediamente più lunghe e cerca i prezzi più bassi possibile, meno attento alla qualità. Non gli interessa che lo strumento sia semplice.
  26. 26. ONPAGE @pdellov www.bytekmarketing.it
  27. 27. LA CORRETTA IMPOSTAZIONE @pdellov www.bytekmarketing.it OK NO
  28. 28. KEYWORD RESEARCH @pdellov www.bytekmarketing.it
  29. 29. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it
  30. 30. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it =IMPORTXML(A2;"//title")
  31. 31. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it =LEN(B2)
  32. 32. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it =IMPORTXML(A2;"//meta[@name='description']/@content")
  33. 33. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it =IMPORTXML(A2;"//h1")
  34. 34. TITLE E DESCRIPTION @pdellov www.bytekmarketing.it =CONCATENATE("Prodotto ";G6;" da ";H6)
  35. 35. ALTRI SPUNTI @pdellov www.bytekmarketing.it VALUTARE LA COMPETITIVITA’ DI UNA SERP (SCRAPE FOR CHROME + IMPORTXML + SEOTOOLS) GENERARE TESTI BREVI (RAND + CONCATENATE) ANALIZZARE TUTTE LE PAGINE DI UN SITO (SCREAMING FROG + IMPORTXML) ANALISI DI CORRELAZIONE CON COEFFICIENTE DI PEARSON O REGRESSIONE LINEARE
  36. 36. LO FACCIAMO ‘STO TEST? @pdellov www.bytekmarketing.it
  37. 37. HO UN PROBLEMA @pdellov www.bytekmarketing.it
  38. 38. HA SENSO FARE UN TEST? @pdellov www.bytekmarketing.it
  39. 39. ALLA RICERCA DI UNA CORRELAZIONE @pdellov www.bytekmarketing.it
  40. 40. ALLA RICERCA DI UNA CORRELAZIONE @pdellov www.bytekmarketing.it =CORREL(ARRAY1;ARRAY2) =CORRELA(ARRAY1;ARRAY2)
  41. 41. ALLA RICERCA DI UNA CORRELAZIONE @pdellov www.bytekmarketing.it =CORREL(ARRAY1;ARRAY2) =CORRELA(ARRAY1;ARRAY2) ESPORTAZIONE DI DATI DA SEMRUSH ESTRAZIONE DI UN NUMERO PER IL “FATTORE”. PER OGNI PAGINA RICERCA DI UNA CORRELAZIONE FRA L’ARRAY “FATTORE” E L’ARRAY “POSIZIONAMENTO”
  42. 42. ESEMPIO @pdellov www.bytekmarketing.it ESPORTAZIONE DI DATI DA SEMRUSH CALCOLO LUNGHEZZA TESTI CON IMPORTXML E LEN. DIVISIONE IN 5 FASCE DI LUNGHEZZA RICERCA DI UNA CORRELAZIONE FRA L’ARRAY “LUNGHEZZA” E L’ ARRAY “POSIZIONAMENTO” =CORREL(ARRAY1;ARRAY2) =CORRELA(ARRAY1;ARRAY2)
  43. 43. LINK PROSPECTING @pdellov www.bytekmarketing.it
  44. 44. SCRAPE & GO @pdellov www.bytekmarketing.it
  45. 45. SCRAPE & GO @pdellov www.bytekmarketing.it
  46. 46. SCRAPE & GO @pdellov www.bytekmarketing.it
  47. 47. SCRAPE & GO @pdellov www.bytekmarketing.it
  48. 48. SCRAPE & GO @pdellov www.bytekmarketing.it
  49. 49. RICERCA MASSIVA? @pdellov www.bytekmarketing.it Thanks to: http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update/ http://goo. gl/XcNIoQ
  50. 50. @pdellov www.bytekmarketing.it GRAZIE!

×