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Inbound marketing (with content)

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How to build a smart inbound mak

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Inbound marketing (with content)

  1. 1. Inbound Marketing (with Content) What it means & how to use it
  2. 2. Is Your Website a GatedCommunity?
  3. 3. Your Site Without Inbound Strategies
  4. 4. Open up to All Traffic Possibilities
  5. 5. Your Website Can No LongerSurvive on Its Own
  6. 6. It Gets by With a Little Help from Friends
  7. 7. You Must Understand the Entire Online Ecosystem
  8. 8. Do You Have All of the Foundation Pieces In Place?
  9. 9. Your Audience Audience Know Your
  10. 10. Have a Content Strategy andPresence
  11. 11. Is it New and Interesting?
  12. 12. Does it Add Value?
  13. 13. ContextDoes it Make Sense?
  14. 14. Timing Is It Timely?
  15. 15. Distribution How Will You Deliver It?Image: http://www.bringingyouvermont.com/images/71026-Pizza.jpg
  16. 16. ConversationSpur, Facilitate & Contribute to Conversation
  17. 17. Make it Visible
  18. 18. Optimize for Popular Devices
  19. 19. Traffic BuildingBuild Traffic Through Advertising
  20. 20. Understanding Results Measure, Understand & Use Results to Improve
  21. 21. Foundation Audience Content Set Up Execution Results Traffic Distribution
  22. 22. Thank You!Sources:¹ “State of the Internet”, OnlineSchools.org. 2011.http://www.onlineschools.org/state-of-the-internet/soti.html²” Eric Schmidt: Every 2 Days We Create As Much InformationAs We Did Up To 2003”, techcruch.com. 4 August 2010.http://techcrunch.com/2010/08/04/schmidt-data³”2012 Mobile Future in Focus”, comScore. 2012.http://www.comscore.com/2012MobileFutureinFocus⁴”May 2011 Search Engine Market Share from comScore,Compete, Hitwise” searchengineland.com. June 2011.http://searchenginewatch.com/article/2080003/May-2011-Search-Engine-Market-Share-from-comScore-Compete-Hitwise

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