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Connecting with customers & prospects thru Traffic Casts
TRAFFIC ONLINE OUTDOOR PRINT TV RADIO Does your marketing mix point to TRAFFIC?
<ul><li>Connecting with consumers who are dealing with traffic is a cost-effective, memorable means of reaching a signific...
<ul><li>Traffic is a  major  problem for most Canadians.  </li></ul>
<ul><li>Traffic. There’s no denying it’s a universal part of life for most Canadians. </li></ul><ul><ul><li>“ Rush hours” ...
<ul><li>9/10 Canadians consider traffic reports important. </li></ul>Commuter Traffic Report Study, Leflein Associates, In...
BBM RTS Spring 06  Base A18+ Adult commuters (18+) who consider rush-hour traffic reports important.  Toronto Hamilton Mon...
Road Show Traffi-Casts connect with consumers when they’re highly attentive to your brand message.
Traffi-Casts are live, embedded commercials in traffic reports . LIVE KAITLYN HERBST Global 1
Hear and  See our Traffic  Casts
Your message airs for 10 seconds (30 words) at the end of each Traffi-Cast. Vancouver Copter
10 seconds 2-3 seconds
Commuters are 2½ times as likely to prefer a local announcer-read commercial   over a pre-recorded commercial. Commuter Tr...
Read live by a respected local personality Airs during prime time: breakfast and peak driving hours Broadcast live across ...
Edmonton Copter <ul><li>English </li></ul><ul><li>French </li></ul><ul><li>Multi-cultural stations </li></ul>
Source:  BBM S106: Stn. Timeblocks % Reach   Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Montr...
Source:  BBM S106: Stn. Timeblocks Frequency   Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Mon...
 
Largest traffic reporting system in Canada Proprietary network of resources Reaches 8.1 million Canadian consumers Winnipe...
CTN Markets Ottawa 2009 Montréal Vancouver Calgary Edmonton Hamilton Winnipeg Ottawa Toronto
 
Heightened consumer mindshare Increased reach and frequency Broader customer base More flexibility Greater impact LOWER CO...
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Ppt December 08

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The Canadian Traffic Network is the largest traffic reporting system in Canada. With our propriety network of resources we reach 8.1 million Canadians. CTN broadcasts Traffic Casts on many of Canada's foremost Radio stations and on this country's premier television property, Global TV.

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Ppt December 08

  1. 1. Connecting with customers & prospects thru Traffic Casts
  2. 2. TRAFFIC ONLINE OUTDOOR PRINT TV RADIO Does your marketing mix point to TRAFFIC?
  3. 3. <ul><li>Connecting with consumers who are dealing with traffic is a cost-effective, memorable means of reaching a significant audience. </li></ul>
  4. 4. <ul><li>Traffic is a major problem for most Canadians. </li></ul>
  5. 5. <ul><li>Traffic. There’s no denying it’s a universal part of life for most Canadians. </li></ul><ul><ul><li>“ Rush hours” are now three or more hours in many cities. </li></ul></ul><ul><ul><li>Over 73% of Canadians drive to work. </li></ul></ul><ul><ul><li>Close to 90% of commuting Canadians drive alone. </li></ul></ul>Typical rush hour lasts 3 hours 73% of Canadians drive to work 90% of commuters drive alone
  6. 6. <ul><li>9/10 Canadians consider traffic reports important. </li></ul>Commuter Traffic Report Study, Leflein Associates, Inc., July 2003 2/3 drivers switch radio stations to hear traffic reports. 82% of drivers listen to the radio.
  7. 7. BBM RTS Spring 06 Base A18+ Adult commuters (18+) who consider rush-hour traffic reports important. Toronto Hamilton Montreal E&F Calgary Vancouver Edmonton 0% 10% 20% 30% 40% 50% 60% 70% 80% 75% 70% 74% 69% 71% 72%
  8. 8. Road Show Traffi-Casts connect with consumers when they’re highly attentive to your brand message.
  9. 9. Traffi-Casts are live, embedded commercials in traffic reports . LIVE KAITLYN HERBST Global 1
  10. 10. Hear and See our Traffic Casts
  11. 11. Your message airs for 10 seconds (30 words) at the end of each Traffi-Cast. Vancouver Copter
  12. 12. 10 seconds 2-3 seconds
  13. 13. Commuters are 2½ times as likely to prefer a local announcer-read commercial over a pre-recorded commercial. Commuter Traffic Report Study, Leflein Associates, Inc., July 2003
  14. 14. Read live by a respected local personality Airs during prime time: breakfast and peak driving hours Broadcast live across a multitude of stations Station-chosen talent specific to audience
  15. 15. Edmonton Copter <ul><li>English </li></ul><ul><li>French </li></ul><ul><li>Multi-cultural stations </li></ul>
  16. 16. Source: BBM S106: Stn. Timeblocks % Reach Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Montreal E&F Calgary Vancouver 27.0 19.4 29.7 36.0 27.3 Winnipeg 0% 10% 20% 30% 40% 50% 60% 70% 80% Edmonton 39.4 46.2
  17. 17. Source: BBM S106: Stn. Timeblocks Frequency Based on a 4-week campaign @ 100 Traffi-Casts per week Toronto Hamilton Montreal E&F Calgary Vancouver 12.3 24.4 17.7 11.4 11.6 Edmonton 20.7 16.1 Winnipeg 0% 10% 20% 30% 40% 50% 60% 70% 80%
  18. 19. Largest traffic reporting system in Canada Proprietary network of resources Reaches 8.1 million Canadian consumers Winnipeg Copter
  19. 20. CTN Markets Ottawa 2009 Montréal Vancouver Calgary Edmonton Hamilton Winnipeg Ottawa Toronto
  20. 22. Heightened consumer mindshare Increased reach and frequency Broader customer base More flexibility Greater impact LOWER CO $ T OF ENTRY
  21. 23. Thank you.

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