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From Advocates to Activists

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This presentation for the Texas Library Association Regional Conference in Arlington TX, Oct. 2016.


For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

Published in: Leadership & Management
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From Advocates to Activists

  1. 1. Advocates to Activists Patrick “PC” Sweeney pcsweeney.com EveryLibrary.com @pcsweeney @everylibrary
  2. 2. Libraryland Ecosystem Building voter support for libraries
  3. 3. EveryLibrary’s Successes Building voter support for libraries
  4. 4. Why Talk in Terms of Voters Building voter support for libraries
  5. 5. Getting Our Numbers Up Building voter support for libraries
  6. 6. Civic Attitudes ● 94% of Parents say libraries are important for their children. 79% say “very important”. 2 ● 58% of Americans have a library card. 3 ● 62% of card holders have visited the library in the last year at least once.4 2. Pew, May 2013 3 and 4. Harris Interactive | ALA, January 2011 Building voter support for libraries
  7. 7. Voter Attitudes Nationwide, of all voters: 37% will Definitely vote yes for the library 37% will Probably vote yes for the library 26% will Probably or Definitely vote no or may vote either way. Building voter support for libraries
  8. 8. Party Affiliation Doesn’t Matter Building voter support for libraries
  9. 9. Library Card Stats Don’t Matter Building voter support for libraries
  10. 10. Library Use Doesn’t Matter Building voter support for libraries
  11. 11. What Does Matter Building voter support for libraries
  12. 12. What influences politics? Building voter support for libraries
  13. 13. What can we get? Building voter support for libraries
  14. 14. Advocate Activist
  15. 15. Traditional model www.pcsweeney.com
  16. 16. Community Organizing model www.pcsweeney.com
  17. 17. Ladder of Engagement Building voter support for libraries
  18. 18. DATA!! Building voter support for libraries
  19. 19. The P Word Building voter support for libraries
  20. 20. Surfacing Your Campaign Building voter support for libraries
  21. 21. Guiding Principle: The Haycock Rule Building voter support for libraries
  22. 22. Guiding Principle: Dred Pirate Roberts Building voter support for libraries
  23. 23. Library’s Theme Building voter support for libraries
  24. 24. Library’s Messages Building voter support for libraries
  25. 25. What we say about ourselves What they say about us What we say about them What they say about themselves Building voter support for libraries
  26. 26. Power Mapping
  27. 27. Staying on Message Building voter support for libraries
  28. 28. It’s a numbers game Building voter support for libraries
  29. 29. Handling Opposition
  30. 30. Handling Opposition Online Building voter support for libraries
  31. 31. Get to Know Your Local politicians
  32. 32. Get to know your local influencers
  33. 33. Give them a place on the field
  34. 34. Rally them Around your Cause
  35. 35. Create Events
  36. 36. Write Letters
  37. 37. Facebook Building voter support for libraries
  38. 38. Building voter support for libraries
  39. 39. Face-To-Face Building voter support for libraries
  40. 40. What Do We Need?
  41. 41. Political Librarians Patrick “PC” Sweeney pcsweeney.com EveryLibrary.com @pcsweeney @everylibrary

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