2.communication & interaction

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2.communication & interaction

  1. 1. Interactive DialogCommunication & Interaction
  2. 2. Communication내적인사람과 사람mass (대중)사람과 컴퓨터 (인터넷)
  3. 3. Communication Theory 인지적부조화 (cognitive dissonance) 이론 conflicting cognitions (e.g., ideas, beliefs, values, emotional reactions)The Fox and the Grapes by Aesop
  4. 4. 인지적부조화
  5. 5. CommunicationDesign메시지Media Channel욕구와 동기 응답(respond)
  6. 6. CommunicationDesigninformation architectureeditingtypographyillustrationweb designanimationadvertisingambient mediavisual identity designperforming artscopywriting & professionalwriting skills
  7. 7. Interactivity (Interaction) non-interactive Reactive interactivemessage  response Human to artifact
  8. 8. InteractionDesignWhat ?인간이 제품이나 서비스를 사용하면서 상호작용하는 것을용이하게 하는 디자인분야Why ?제품(서비스)을 사용하려는 사람의 needs, desires를만족시키기 위해
  9. 9. 매스커뮤니케이션에 어떤 Interaction 을 만들것인가. 광고, 마케팅사람과 인터넷의 커뮤니케이션에 어떤 Interaction 을 만들것인가. 서비스 기획, 웹 기획
  10. 10. 효과적인 페이스북 마케팅 사례 조사하기https://www.facebook.com/InteractiveDialog

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