Barnes & Noble PowerPoint Presentation

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  • 4 Printings – Over 57,500 in print
  • 4 Printings – Over 57,500 in print
  • Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.
  • Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.
  • Barnes & Noble PowerPoint Presentation

    1. 1. Bargain & Calendars
    2. 2. Why Bargain Books? <ul><li>Value to the customer </li></ul><ul><li>High margin </li></ul><ul><li>Huge fourth-quarter sales </li></ul><ul><li>Ability to capitalize on trends quickly </li></ul><ul><li>Exclusivity </li></ul>
    3. 3. Exclusivity <ul><li>Over 60% of our books are exclusive </li></ul>
    4. 4. This Is Our Time
    5. 5. Remainders
    6. 6. Remainders <ul><li>Exclusive Remainders </li></ul><ul><li>Remainder Wholesalers </li></ul><ul><li>Hurts </li></ul><ul><li>Remainder in Place </li></ul>
    7. 7. Promotional Books
    8. 8. Promotional Books <ul><li>Promotional book publishers </li></ul><ul><li>Barnes & Noble book development </li></ul>Exclusivity
    9. 9. Exclusive Original Works
    10. 10. Exclusive Original Works
    11. 11. New Formats Everywhere $14.00 Exclusive $9.98! Before After
    12. 12. Public Domain Before After Everywhere $11.95 Exclusive $9.98!
    13. 13. The Classics New 50,000 Sold Since February
    14. 14. The Classics New Over $11.5 Million in Sales in 2007
    15. 15. Exclusive Reprints and Bind-ups 200,000 Sold! 2 Printings in 5 Months New This Fall
    16. 16. Exclusive Kits Over 60% Growth in 2 Years
    17. 17. 3 Ways to Sales Maximize
    18. 18. Working the Section
    19. 19. Working the Section Promotions Sales by Placement Follow Promotional Plans
    20. 20. Working the Section <ul><li>Vestibules </li></ul><ul><li>Tables </li></ul><ul><li>Endcaps </li></ul><ul><li>Step fixtures and CGWs </li></ul><ul><li>Keep them full! </li></ul>Promotional Space
    21. 21. Working the Section Move to Gondolas Sales by Placement
    22. 22. Working the Section <ul><li>Top shelf </li></ul><ul><li>Stacks </li></ul><ul><li>Pockets </li></ul>Subject Bays
    23. 23. Working the Section Sell 1s and 2s Sales by Placement
    24. 24. Working the Section <ul><li>Bottom shelf of the vestibule </li></ul><ul><li>1s and 2s cart </li></ul><ul><li>Assortment tables </li></ul>1s and 2s: a good thing Bottom shelf = 52 boxes a year!
    25. 25. Transition to Holiday <ul><li>August/September clearance </li></ul><ul><li>Rearrange bargain subjects </li></ul><ul><li>Sell down and box up lower price points </li></ul><ul><li>Set calendar gondolas </li></ul><ul><li>Set FS-sides and endcaps </li></ul><ul><li>Set bargain tables </li></ul>Three-month process 8/18−11/13
    26. 26. Transition to Holiday <ul><li>August/September clearance </li></ul><ul><li>Rearrange bargain subjects </li></ul><ul><li>Sell down and box up lower price points </li></ul><ul><li>Set calendar gondolas </li></ul><ul><li>Set FS-sides and endcaps </li></ul><ul><li>Set bargain tables </li></ul>Three-month process 8/18−11/13 Method to the madness
    27. 27. The Right Book at the Right Time
    28. 28. 3 Points to Take Away <ul><li>Value to the customer </li></ul><ul><li>Exclusivity </li></ul><ul><li>High margin </li></ul>
    29. 29. The Greenest Calendar’s is Silver Lining
    30. 30. Silver Lining Success Story <ul><li>100% recycled paper </li></ul><ul><li>Soy-based inks </li></ul><ul><li>Cardboard stiffener and shrink-wrap made from recycled materials </li></ul><ul><li>Exclusive to Barns & Noble and Calendar Club </li></ul>Follow Promotional Plans
    31. 31. In 2008 Silver Lining Saved 7,077 Fully grown TREES 2,439,662 Gallons of WATER 4,160 Million BTUs of ENERGY 40 Years of ELECTRICITY for the average US home 333,401 Pounds of solid WASTE 649,680 Pounds of GREENHOUSE GASSES
    32. 32. Silver Lining Over 100 Titles! 1000+ Units Per Store
    33. 33. Calendars A Year-Round Business Sales
    34. 34. % of Sales by Format
    35. 35. Transition to Holiday <ul><li>Week of 8/25 </li></ul><ul><ul><li>1 Gondola side </li></ul></ul><ul><ul><li>Box calendar pine table </li></ul></ul><ul><li>By 9/25 − Additional Gondola sides transition to calendars </li></ul><ul><li>11/6 − set cash/wrap with mini-box calendars </li></ul>
    36. 36. Transition to Holiday <ul><li>Week of 8/25 </li></ul><ul><ul><li>1 Gondola side </li></ul></ul><ul><ul><li>Box calendar pine table </li></ul></ul><ul><li>By 9/25 − Additional Gondola sides transition to calendars </li></ul><ul><li>11/6 − set cash/wrap with mini-box calendars </li></ul>Method to the madness
    37. 37. We Heard You… <ul><li>Reduction in purchases </li></ul><ul><li>Extended markdown season </li></ul><ul><li>“ Returnable” in name only! </li></ul>
    38. 38. Thank You! <ul><li>Value to the customer </li></ul><ul><li>Exclusivity </li></ul><ul><li>High margin </li></ul>

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