Raising the eReader bar: Apple inspired, library designed


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(Lisa Kurt primary, Tod Colegrove co-presenter; Track A, Mobile Monday, session A106 "E-Collections and E-Devices", Internet Librarian, 2011.)
With an increasing number of UNR users with hand-held devices, such as tablets, eReaders and smartphones, they want to be able to view, read and explore library content on their personal devices. How well do UNR Libraries' e-resources play on these devices? Inspired by Apple Stores display and customer service model, librarians at UNR collaborated to create the @One eReader Bar where users can explore various handheld devices and learn what is possible, including making use of library e-resources via eReaders. With staff on hand to help, users are able to get assistance with devices they own, as well as discover what is possible by using a range of eReaders. In addition to acquiring several devices, this group researched, tested and tracked each device and how it worked. We shared the findings with each other, designed an eReader Bar LibGuide, trained additional staff, and created informational materials to help users navigate the current world of eReaders in the context of the Libraries' e-resources. This session will cover the process from start to finish and discuss the results of this eReader pilot project.

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  • Highlights of the proposalhttp://jarvisslacks.com/2011/01/05/the-rhetorical-situation-where-do-ideas-come-from/
  • Appeal of location
  • Design for change/flexibility/responsive/beautifulIntentional design: thoughtful whitespace for clean look, typography carefully chosenEffective use of space, lines, color, textures, and shapes
  • Design for change/flexibility/responsive/beautiful
  • School of AthensWe have some beautiful library buildings but that is not our main reason for existenceWhat are we here for? User engagement, learning and educationhttp://people.bu.edu/wwildman/WeirdWildWeb/media/galleries/philosophy/philosophy_gallery.htm
  • Full quote: “The library is not a shrine for the worship of books. It is not a temple where literary incense must be burned or where one’s devotion to the bound book is expressed in ritual. A library, to modify the famous metaphor of Socrates, is the delivery room for the birth of ideas- a place where history comes to life.”Need for Continuity –Norman CousinsALA Bulletin vol.48, no.9 Oct. 1954
  • jenni from the blockPlayed with devicesMention who/roles
  • Easy way to get info about the eReader bar online with lots of different info very quicklyMany authors able to addCollaborative authorship
  • Some things we got right or came close BUTFAILURE:Location all wrongHad the look of a “backpack dumped out”Users were unsure of it…they were not exploringWe didn’t promo it yetGood thing we tried it all out as soon as we could because we learned MUCH faster this way!
  • Explain what we did/ what changed
  • QR codesStill displayAnimated displayWebsite spot
  • Embed and show Daniel’s animated promo clip
  • Play video of students engaging
  • One octopus kite is amazing but we wanted to aim higher and do better and have more octopus kite awesomeness!!We did well on the second iteration and going into the third but we made mistakes going into the fourth iteration
  • 27.7% increase in length of ave encounter - on average interacting longer with the display30.6%increase in gate count ratio - higher percentage of people coming through the gate are interacting with the displaySignificant jump of both the Poster and the Kindle: from 14.7% to 23.8% when the display relocated to 2nd floor
  • Our intentions were good but…We changed things that already worked well but not necessarily for the betterWe did get more traffic at times with the new locationGuarding it did not work
  • Bit.ly stats and libguide stats rundown – focus on the story/timeline of when librarians were posted/standing guard
  • Raising the eReader bar: Apple inspired, library designed

    1. 1. The @One eReader bar: Apple inspired, library designed Lisa Kurt, Emerging Technologies Librarian, University of Nevada, Reno Tod Colegrove, Head of DeLaMare Science &Engineering Library, University of Nevada, Reno
    2. 2. Great idea!Available online: http://jarvisslacks.com/2011/01/05/the-rhetorical-situation-where-do-ideas-come-from/
    3. 3. The place: @onehttp://vimeo.com/27789194
    4. 4. Why apple?Available online: http://cdn.slashgear.com/wp-content/uploads/2011/03/apple-store.jpg
    5. 5. Why apple?Available online: http://forums.macrumors.com/showthread.php?t=811341
    6. 6. Temple vs. user engagementAvailable online: http://people.bu.edu/wwildman/WeirdWildWeb/media/galleries/philosophy/philosophy_gallery.htm
    7. 7. "A library, to modify the famous metaphor of Socrates, should be the delivery room for the birth of ideas...” The Need for Continuity -Norman Cousins ALA Bulletin vol.48, no.9 Oct. 1954
    8. 8. Time for… Photo by jenni from the block on flickr cc license Attribution
    9. 9. Libguides
    10. 10. First iteration:beginning of April 2011
    11. 11. How we succeeded + FAILED  Awesome teamwork! but underwhelming result…Photo by PopCultureGeek.com on flickr cc license Attribution
    12. 12. Second iteration: mid-April 2011
    13. 13. Promos!
    14. 14. Promos!http://youtu.be/cirARyPB4co
    15. 15. How we mostly succeeded!http://youtu.be/RoJ_ejRlO-MOver a 3-day period, 1 out of 37 through the gatewent “hands-on” with at least one of the devices.
    16. 16. How we succeeded
    17. 17. How we succeeded and FAILED Where we were…Photo by mikebaird on flickr cc license Attribution Where we wanted to go  Photo by edwardopilopilous on flickr cc license Attribution
    18. 18. Third/Fourth iterations
    19. 19. How we succeeded http://youtu.be/YzCYIwwr7mE27.7% increase in length of ave. encounter 30.6% increase in gate count ratio
    20. 20. and how we FAILED…
    21. 21. the rundown
    22. 22. Thank you!Twitter: @lisapisa77 Twitter: @pcolegrovelkurt@unr.edu pcolegrove@unr.eduhttp://www.lisakurt.comSlideshare: http://www.slideshare.net/lisakurt/unr- knowledge-center-one-ereader-bar-9718384