Distribution evolution or revolution?<br />
2000<br />Online TravelAgents<br />1980<br />GDS<br />1990<br />TourOperators<br />2010<br />AgileCommerce<br />Hotel dist...
Agile commerce for the new consumer<br />82% prefer to book on hotel website*<br />60% trust social word-of-mouth**<br />1...
1% to 10% of visitors book a room.<br />But website traffic not growing.<br />
Improve website and booking engine to maximize sales<br />
“What happens on facebook, stays on facebook”<br />Must work facebook page.<br />
Mobile traffic growing fast.Highly transactional.<br />
Mobile users:<br />97%	Look<br />3%	Interact<br />1%	Book<br />
No real difference between app and HTML5/CSS3<br />
Interact: Best practices<br />Click-to-call<br />Map, directions<br />
<ul><li>95% book 1 room
90% book 1-3 nights
60% book today or tomorrow
50% book cheapest rate</li></ul>Mobile booking<br />“Normal” booking<br />
Hotel manager requirementsSaaS fit<br />Must be simple, easy-to-use 	✓<br />Deployment cannot be a “project”✓<br />Prefer ...
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Mobile commerce for hotels

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This presentation discusses the needed for more agility in hotel distribution and how mobile will play a pivotal role in hotel revenue generation in the months and years to come.

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  • Users looking for “experiences”Search much more specific productsWeb 1.0 shop &amp; buy cycle “interrupted”60% trust social word-of-mouth*82% prefer to book direct**Keeping up with change harder than ever
  • Mobile commerce for hotels

    1. 1. Distribution evolution or revolution?<br />
    2. 2.
    3. 3. 2000<br />Online TravelAgents<br />1980<br />GDS<br />1990<br />TourOperators<br />2010<br />AgileCommerce<br />Hotel distribution changes every ten years<br />
    4. 4. Agile commerce for the new consumer<br />82% prefer to book on hotel website*<br />60% trust social word-of-mouth**<br />19% hotel searches from mobile***<br />Hotels that are not agile are losing $s<br />Sources:<br />* Phocuswright<br />** Forrester<br />*** Google<br />
    5. 5. 1% to 10% of visitors book a room.<br />But website traffic not growing.<br />
    6. 6. Improve website and booking engine to maximize sales<br />
    7. 7. “What happens on facebook, stays on facebook”<br />Must work facebook page.<br />
    8. 8. Mobile traffic growing fast.Highly transactional.<br />
    9. 9. Mobile users:<br />97% Look<br />3% Interact<br />1% Book<br />
    10. 10. No real difference between app and HTML5/CSS3<br />
    11. 11. Interact: Best practices<br />Click-to-call<br />Map, directions<br />
    12. 12. <ul><li>95% book 1 room
    13. 13. 90% book 1-3 nights
    14. 14. 60% book today or tomorrow
    15. 15. 50% book cheapest rate</li></ul>Mobile booking<br />“Normal” booking<br />
    16. 16. Hotel manager requirementsSaaS fit<br />Must be simple, easy-to-use ✓<br />Deployment cannot be a “project”✓<br />Prefer a reputable technology vendor ✓<br />Look at cost vs. benefit very carefully ✓<br />Cloud is the solution.<br />
    17. 17. Some obstacles remain<br />Consumer experience<br />Bandwidth and latency for picture-heavy sites<br />Consumer trust<br />M-commerce security seals<br />Data cost<br />Roaming charges for international travel<br />
    18. 18. <ul><li>SEO matters</li></ul>Tip #1: Use Google mobile keywords tool<br /><ul><li>Optimize mobile site for low bandwidth, high latency</li></ul>Tip #2: Use W3 mobile validator tool<br /><ul><li>Display your address boldly</li></ul>Tip #3: make it a link to the phone’s Google Maps application<br /><ul><li>Have a click-to-call button</li></ul>Tip #4: phone numbers are recognized, use international number (i.e. include +1)<br /><ul><li>Provide a simple booking experience</li></ul>Tip #5: track mobile users and optimize the experience for that usage<br />Five simple tips to start mobile commerce<br />
    19. 19. Thank you!<br />Contact: Pedro Colaco<br />www.guestcentric.com<br />

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