Get Immersed

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1/2 day workshop "Get Immersed" for Scotland's "Big Five" arts organisations dipping a toe in to Social Media.

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  • Get Immersed

    1. 1. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    2. 2. New horizons… the new adventure <ul><li>What is it? </li></ul><ul><li>7 Roads to Success </li></ul><ul><li>The Power of Social Media </li></ul><ul><li>Lets get started </li></ul>
    3. 3. What is it? <ul><li>Web 2 </li></ul><ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Rich Media </li></ul>Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web
    4. 4. 7 roads for success <ul><li>Generate leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>More productively to do business? </li></ul>
    5. 5. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>Digi gifts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
    6. 6. The State of Facebook!
    7. 7. Niche Target Marketing <ul><li>Shift Happens </li></ul><ul><ul><li>Creative Industries and converging technologies event </li></ul></ul><ul><li>Facebook group created </li></ul><ul><li>11 well selected Facebook groups targeted </li></ul><ul><li>Facebook potential audience – 63,385 </li></ul>
    8. 8. 6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members
    9. 9. Meta Groups
    10. 10. Telling people you are there! Join the conversation. Start the conversation .
    11. 11. Tell them what you are doing. Twitter Swarm Facebook Friendfeed Spinvox
    12. 12. Twitter
    13. 13. BigFive on Twitter
    14. 14. BigFive’s view on Twitter
    15. 15. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    16. 16. Fasten your seat belt … the content rollercoaster <ul><li>Blogging </li></ul><ul><li>Micro-blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Rich Media </li></ul>
    17. 17. Full Circle “… the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
    18. 18. Blogging?
    19. 19. Blogging Business Blog Creative Blog
    20. 20. Blogging documentally
    21. 22. Rich Media <ul><li>POD-casting </li></ul><ul><li>Program On Demand </li></ul><ul><li>Simul-casting </li></ul><ul><li>Watch it live as the event happens </li></ul><ul><li>Audio, Video, Photography, Text </li></ul>
    22. 23. Rich Media & The Arts <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Audience Research </li></ul><ul><li>Live Streaming </li></ul><ul><li>Audience Engagement </li></ul><ul><li>Global Audience </li></ul><ul><li>Collaborating </li></ul><ul><li>Promotion </li></ul><ul><li>Networking </li></ul><ul><li>Narrating </li></ul><ul><li>Casting </li></ul><ul><li>Archiving </li></ul>IDEAS
    23. 24. Social Media in action <ul><li>Twitter : Follow BigFive </li></ul><ul><li>Flickr : Tag images B508 </li></ul><ul><li>YouTube : Tag video B508 </li></ul><ul><li>Slideshare : Search tag B508 </li></ul>
    24. 25. Tagging
    25. 26. Tagging
    26. 27. Tagging in action <ul><li>Pictobrowser </li></ul><ul><li>http://www.db798.com/pictobrowser/builder.php </li></ul><ul><li>http://tinyurl.com/5hyz3z </li></ul>
    27. 29. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    28. 30. Home is where the heart is. <ul><li>Staying in Touch </li></ul><ul><li>Building on line connections </li></ul>Facebook Ecademy Linked In E.Factor
    29. 31. The 5 steps <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>
    30. 32. Community Networks Lifeline World PCM creative in action
    31. 33. <ul><li>Recent Activity </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Members Directory </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Events calendar </li></ul><ul><li>Live Chat </li></ul><ul><li>Photo Gallery </li></ul><ul><li>Video Library </li></ul><ul><li>Blogs </li></ul><ul><li>Notes </li></ul><ul><li>RSS </li></ul><ul><li>Measurable Stats </li></ul><ul><li>Security Control </li></ul>
    32. 34. Nottingham Creative Business Awards <ul><li>Web Site </li></ul><ul><li>Online Community </li></ul><ul><li>Facebook Group </li></ul>
    33. 35. See for your self <ul><li>http://tinyurl.com/5q4cxk </li></ul>
    34. 36. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    35. 37. All together now RSS in Plain English What is RSS? How useful it is?
    36. 38. http://pcmcreative.typepad.com
    37. 40. Really Simple Syndication
    38. 43. News What’s on? www.pilot-theatre.com
    39. 45. An RSS feed http://www.pilot-theatre.com/uploads/pilot-theatre/rss/pilot%20theatrerss1.xml
    40. 47. http://scotlandsbigfive.ning.com/
    41. 48. Now it’s your turn! <ul><li>Go to your favourite news site </li></ul><ul><li>Look for the RSS icon </li></ul><ul><li>Subscribe to a feed </li></ul><ul><li>Look at the feed in your browser </li></ul><ul><li>Copy the URL from the address bar </li></ul><ul><li>Go to your Scotland Big Five profile </li></ul><ul><li>Find the RSS box </li></ul><ul><li>Paste in your RSS feed </li></ul>
    42. 50. Media is our business <ul><li>Pre production </li></ul><ul><li>Interviews </li></ul><ul><li>Meet the cast </li></ul><ul><li>Meet the team </li></ul><ul><li>In focus cameos </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Tour updates </li></ul><ul><li>Scene changes </li></ul><ul><li>Get in </li></ul><ul><li>Show reel </li></ul><ul><li>Launch insights </li></ul><ul><li>Exhibition slideshow </li></ul><ul><li>Music player </li></ul><ul><li>Event dates </li></ul><ul><li>Education packs </li></ul><ul><li>Links to suppliers </li></ul><ul><li>Online ticket sales </li></ul><ul><li>Blogs </li></ul>
    43. 51. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    44. 52. Mobile Marvels Phones on SILENT please
    45. 53. Getting on the Web
    46. 54. Going Mobile
    47. 55. 0845 040 6699 Voice to Text
    48. 56. Media is our business <ul><li>Shozu </li></ul><ul><li>Mippin </li></ul><ul><li>Mjelly </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Slandr </li></ul><ul><li>Dabr </li></ul><ul><li>Bambuser </li></ul><ul><li>Texty </li></ul><ul><li>Seesmic </li></ul>
    49. 57. <ul><li>Text (SMS) based service platform </li></ul><ul><li>Text based private mass messaging </li></ul><ul><li>Web based central control </li></ul><ul><li>Web based members notice board </li></ul>http://www.swarm-pro.com/Public/Login.aspx
    50. 58. Getting started on Swarm Text the following to +447786203958 join b5 username
    51. 59. Sending a message Text the following to +447786203958 Hello This sends a message to the online notice board
    52. 60. Mass messaging Text the following to +447786203958 ask b5 What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
    53. 61. Targeted replies reply 5677 Oh yes! This adds a reply to a previous message: Did you get immersed?… Swarm Team ASK: CJ2 (b5 msg5677)
    54. 62. [email_address] m: 07714700010 To start your own swarm and for more information
    55. 63. Making it mobile Flixwagon Qik
    56. 64. Get Immersed PCM creative B508 11 November 2008 Omsel on Flickr
    57. 65. In to another dimension <ul><li>Why the web is going 3D </li></ul><ul><li>Propinquity </li></ul>Welcome to Second Life
    58. 66. The 3D web Do you want a Second Life?
    59. 67. SECOND LIFE
    60. 68. What is Second Life? <ul><li>The World </li></ul><ul><li>The Creations </li></ul><ul><li>The Marketplace </li></ul><ul><li>The Culture </li></ul>
    61. 69. The World <ul><li>Residents </li></ul><ul><li>Activity </li></ul><ul><li>Money </li></ul><ul><li>Life </li></ul>
    62. 70. The Creation <ul><li>Land & Property </li></ul><ul><li>Intellectual Property Rights </li></ul><ul><li>Products & Trade </li></ul><ul><li>Arts and Night Life </li></ul>
    63. 71. The Marketplace <ul><li>Supports millions of US dollars </li></ul><ul><li>Goods & Services </li></ul><ul><li>Fully-integrated Economy </li></ul>
    64. 72. Linden Dollars Residents Spending
    65. 73. Avatars Carodan pcmcreative CJ
    66. 74. Ambition Temptation Vacationing Socialising Opportunity Innovation Craftsmanship Ingenuity
    67. 75. Katie Reve
    68. 76. It’s a 3D social network, It's 3D Skype, It's 3D conference calling.
    69. 77. <ul><li>Friend list </li></ul><ul><li>The Pie menu </li></ul><ul><li>Profiles </li></ul><ul><li>Local Chat </li></ul><ul><li>Instant Message </li></ul><ul><li>Voice Calling </li></ul>
    70. 78. <ul><li>Group messages </li></ul><ul><li>The Map </li></ul><ul><li>Navigation </li></ul><ul><li>Teleportation </li></ul><ul><li>The blind Teleport </li></ul><ul><li>Landmarks </li></ul><ul><li>The Search </li></ul>
    71. 79. Pilot Theatre in Second Life http://uk.youtube.com/watch?v=TSZTwSJbR3s
    72. 80. <ul><ul><ul><li>Visit to Pilot Theatre hub in Second Life </li></ul></ul></ul><ul><ul><ul><li>The integrated web </li></ul></ul></ul><ul><ul><ul><li>Visit SL ballet </li></ul></ul></ul><ul><ul><ul><li>Visit SL Shakespeare company </li></ul></ul></ul><ul><ul><ul><li>Visit an art gallery </li></ul></ul></ul><ul><ul><ul><li>Visit a music venue </li></ul></ul></ul>
    73. 81. The Journey ends <ul><li>Live Updates </li></ul><ul><li>Tagging </li></ul><ul><li>Community </li></ul><ul><li>Collecting </li></ul><ul><li>Going Mobile </li></ul><ul><li>3D Web </li></ul>
    74. 82. In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web (http://www.prweb.com/) </li></ul>www.commoncraft.com
    75. 83. Questions www.pcmcreative.co.uk

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