Equity@Edinburgh - Social Media for Theatre

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Slide show presentation and links to on line resources for CJ from PCM creative Equity@Edinburgh workshop on Social Media for theatricals. Workshop at Roman Eagle Lodge, venue 21 on Thursday 14 August at 2pm.

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Equity@Edinburgh - Social Media for Theatre

  1. 1. Mobile phones on silent Social networking media and making the web work for you.
  2. 2. Workshop overview <ul><li>Getting connected </li></ul><ul><li>Getting noticed </li></ul><ul><li>Getting you work </li></ul><ul><li>Getting it working </li></ul>
  3. 3. Social Media in action <ul><li>Twitter : Follow Equity_UK </li></ul><ul><li>Flickr : Tag images EAE08 </li></ul><ul><li>YouTube : Tag video EAE08 </li></ul><ul><li>Slideshare : Search tag EAE08 </li></ul>Workshop audience participation Swarm Spinvox
  4. 4. <ul><li>Equity on Facebook </li></ul><ul><li>Business/Fan page </li></ul><ul><li>[email_address] </li></ul><ul><li>Equity - Play Fair on West End Pay </li></ul><ul><li>Bristol & West General Branch of Equity </li></ul>Social Media in action
  5. 5. Social Media? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web
  6. 6. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
  7. 7. Harnessing Collective Knowledge Rich User Experience More channels of Communication
  8. 8. The Internet Time Line Geek Stuff Business Stuff
  9. 11. Social Media and Theatre <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Audience Research </li></ul><ul><li>Live Streaming </li></ul><ul><li>Audience Engagement </li></ul><ul><li>Global Audience </li></ul><ul><li>Collaborating </li></ul><ul><li>Promotion </li></ul><ul><li>Networking </li></ul><ul><li>Narrating </li></ul><ul><li>Casting </li></ul><ul><li>Archiving </li></ul>IDEAS
  10. 12. Social Media Social Media in Plain English
  11. 13. USP <ul><li>What makes you different? </li></ul>
  12. 14. What makes you different? Identity Brand Personality Production Philosophy Ethics
  13. 15. Identity/Brand/Personality <ul><li>Tagging </li></ul>
  14. 16. Identity/Brand/Personality <ul><li>Tagging </li></ul>
  15. 17. Identity/Brand/Personality <ul><li>Brand Consistency </li></ul>pcmcreative CJ
  16. 18. Identity/Brand/Personality <ul><li>Tagging </li></ul><ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul><li>Easy communication </li></ul>“ Because your worth it ”
  17. 19. Getting on the Web
  18. 20. Getting your stuff on the Web Blog Texty Networks FTP - html (UN and PW to access the hosting company’s computers that have space visible on the Internet.) Heart Internet (Free software, hosting) Web Designer with CMS (content management system) Web Design applications Dreamweaver (professional software) HTML-kit (free) Serif free software (free old versions) Online Data and uploading PC
  19. 21. Free & Easy <ul><li>Blogging and Web sites on Blogs </li></ul>Business Blog Creative Blog
  20. 22. Free & Easy <ul><li>Blogging and Web sites on Blogs </li></ul>documentally
  21. 23. Free & Easy <ul><li>Networks </li></ul>Lifeline World PCM creative in action
  22. 24. Keeping it up there <ul><li>Domain name </li></ul><ul><li>.co.uk for 2 years </li></ul><ul><li>.com for 1 year </li></ul><ul><li>Web space </li></ul><ul><li>Heart Internet provide basic web site hosting for free. </li></ul><ul><li>Ambrow provide hosting for £80 a year. </li></ul><ul><li>Blogger , Wordpress , Typepad </li></ul>
  23. 25. Telling people you are there! Join the conversation. Start the conversation .
  24. 26. Telling people you are there <ul><li>MyBlogLog </li></ul><ul><li>BlogCatalog </li></ul>
  25. 27. Telling people you are there <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor Social Networking
  26. 28. Faces of Facebook
  27. 30. Telling people you are there <ul><li>Create an email signature Hyplet </li></ul><ul><li>Print your website URL on your publicity www.pilot-theatre.com/shifthappens </li></ul><ul><li>Pick your platforms </li></ul>
  28. 32. Tell them what you are doing. Twitter Swarm Facebook Friendfeed
  29. 33. Getting started on Swarm Text the following to +447786203958 join EAE username
  30. 34. Sending a message Text the following to +447786203958 Hello Equity This sends a message to the online notice board
  31. 35. Mass messaging Text the following to +447786203958 ask EAE What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
  32. 36. Mass messaging chat EAE Anyone free to meet later? This sends a message to everyone in the swarm and sends to everyone.
  33. 37. Targeted replies reply 5266 What a brilliant workshop! This adds a reply to a previous message: Welcome to Equity@Edinburgh Swarm Team TELL: CJ (EAE msg5266)
  34. 38. [email_address] m: 07714700010 To start your own swarm and for more information
  35. 39. So far … <ul><li>Social media </li></ul><ul><li>What makes you different? </li></ul><ul><li>Getting on the web. </li></ul><ul><li>Free and Easy. </li></ul><ul><li>Keeping in up there. </li></ul><ul><li>Telling people you are there. </li></ul><ul><li>Starting the conversation </li></ul>
  36. 40. Next … <ul><li>Join the conversation </li></ul><ul><li>Building a community </li></ul><ul><li>Media is our business </li></ul><ul><li>Making it mobile </li></ul>
  37. 41. Ask them if they liked it? Make it easy Ask them to do it Suggest content for feedback
  38. 42. Keep them coming back RSS in Plain English www.keepitsecure.co.uk/ YouTube – UStream – Blip – Mogulus – Bambuser www.seesmic.com
  39. 43. Building a community <ul><li>Web Site </li></ul><ul><li>Online Community </li></ul><ul><li>Facebook Group </li></ul>
  40. 44. Media is our business Badges & Widgets
  41. 45. Making it mobile Flixwagon Qik
  42. 46. 0845 040 6699 Voice to Text
  43. 47. Finally … <ul><li>Getting Work </li></ul><ul><li>Getting Noticed </li></ul><ul><li>Making it work </li></ul>
  44. 48. Getting Work <ul><li>Being found. </li></ul><ul><ul><li>SEO vs Generic Searching </li></ul></ul><ul><ul><li>Knowing your keywords </li></ul></ul><ul><li>New is not always better </li></ul><ul><li>Directories and Portals </li></ul>
  45. 49. Directories & Portals <ul><li>Email listings – Arts Council Jobs </li></ul><ul><li>Equity Job Service </li></ul><ul><li>Spotlight </li></ul><ul><li>Facebook groups with future </li></ul><ul><li>Kindred Spirits </li></ul>
  46. 50. Getting Noticed <ul><li>Innovation </li></ul><ul><li>Stay ahead of the pack </li></ul>
  47. 51. Getting Noticed <ul><li>Encompass a performance in online build up </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video Diary </li></ul></ul><ul><li>Look after your email list </li></ul><ul><li>Special offers on the website </li></ul><ul><li>Online community exclusive offers </li></ul>
  48. 52. Making it work <ul><li>Equity’s new media deals booklet </li></ul>
  49. 53. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
  50. 54. The Journey ends <ul><li>Getting on the Web </li></ul><ul><li>Getting connected </li></ul><ul><li>Getting Mobile </li></ul><ul><li>Getting Work </li></ul><ul><li>Getting Noticed </li></ul>
  51. 55. In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web (http://www.prweb.com/) </li></ul>www.commoncraft.com
  52. 56. Resource Availability http://www.slideshare.net/pcmcreative
  53. 57. Questions www.pcmcreative.co.uk

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