Manchester - BAFA - Social Media for Festivals


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PCM creative's CJ delivered this presentation to British Arts Festival Association members in Manchester at Noise Free Arts Lab on 19 May 2010

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Manchester - BAFA - Social Media for Festivals

  1. 1. Festivals & Social Media Manchester 2010
  2. 2. Social Media Let’s start a conversation #bafa10
  3. 3. Tell me... <ul><li>When do you feel least in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>When do you feel most in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul>PCM creative - social media made simple
  4. 4. Today <ul><li>What is Social Media? </li></ul><ul><li>Do I need it? </li></ul><ul><li>How I use it? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Case Studies </li></ul><ul><li>Call to action </li></ul>
  5. 5. Is it just a Fad?
  6. 6. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
  7. 7. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
  8. 8. What about my festival? <ul><li>Schedules </li></ul><ul><li>Team Coordination </li></ul><ul><li>Maintaining a Festivals identity </li></ul><ul><li>Publicity, Advertising, Promotion & Affiliates </li></ul><ul><li>Sales: Ecommerce and Box Office </li></ul>
  9. 9. What about my festival? <ul><li>Metrics and Measurements </li></ul><ul><li>Event lifecycle management </li></ul><ul><li>Crowd Control </li></ul><ul><li>Feedback, Monitoring, Reporting, Archiving </li></ul><ul><li>Event activity </li></ul>
  10. 10. What is Social Media?
  11. 12. Social Media <ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul><ul><li>Festivals </li></ul><ul><li>Concerts </li></ul>
  12. 13. Social Media? On the streets
  13. 14. Be social with your media Birds Eye View Film Festival Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival
  14. 15. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Programs </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
  15. 16. Social Media - defined <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
  16. 17. Experiences...
  17. 18. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>More Channels of Communication </li></ul><ul><li>Rich User Experience </li></ul>
  18. 19. Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>RSS </li></ul><ul><li>User Generated Content </li></ul>
  19. 20. Adding Social Media <ul><li>Why are you here? </li></ul>
  20. 21. Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  21. 22. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
  22. 23. Facebook - A Bewildering Tangle
  23. 24. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups & Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video & Photos </li></ul><ul><li>IM live chat </li></ul>
  24. 25. The State of Facebook <ul><li>News Feed </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Applications </li></ul><ul><li>Likes </li></ul>
  25. 26. Facebook Groups Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members 6 Scotland Arts Groups
  26. 27. Niche Targeting <ul><li>Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul><ul><li>11 Facebook groups targeted </li></ul><ul><li>2008 Facebook potential audience – 63,385 </li></ul><ul><li>2009 Facebook potential audience – 208,573 </li></ul>
  27. 28. Twitter
  28. 29. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
  29. 30. The 5 steps to success <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>
  30. 31. Is any body out there? Festival Festivals UK Festivals Festivals UK
  31. 32. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
  32. 33. Followers to Friends Twitter for beginners on Issuu
  33. 34. Connecting <ul><li>“ Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.” </li></ul>Building On-Line Community Starts Off-Line Jason Falls - @jasonfalls on Twitter
  34. 35. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed.
  35. 36. Holistic Digital Development <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>
  36. 37. Collected Knowledge <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>
  37. 38. Social Networking
  38. 39. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
  39. 40. Live Documentation #BAFA10
  40. 41. Filtering <ul><li>Bafa10 </li></ul><ul><li>BritArtsFest </li></ul><ul><li>Bafa road show </li></ul><ul><li>Arts festival </li></ul>
  41. 42. Collecting Manchester International Festival
  42. 43. Engaging
  43. 44. Engagement <ul><li>QR codes </li></ul><ul><li>Geo-location </li></ul>
  44. 45. Ambient Participation
  45. 46. Documenting
  46. 47. Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul> Nottingham Creative Business Awards Launch 2009
  47. 48. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
  48. 49. Sharing
  49. 50. Making it Work <ul><li>Start small. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Make the web part of your process. </li></ul><ul><li>Pick your platforms. </li></ul><ul><li>Define your goals & expectation. </li></ul><ul><li>Formalise practice and conduct </li></ul>
  50. 51. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
  51. 52. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>3 services to investigate further </li></ul><ul><li>Tweet and include the #bafa10 tag </li></ul><ul><li>Join the BAFA group on Amb:IT:ion </li></ul>
  52. 53. Questions WEB: BLOG: TWITTER: RETAGGR: Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning