Donor recognition

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From our training series for development professionals, some tips on how to recognize Pick Click Give donors.

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Donor recognition

  1. 1. Fundraising Series:Donor Recognition
  2. 2. Donor Recognition SystemDo you have a “living” recognition plan? • Articulate: What is the benefit to donors – Match your acknowledgements to the donor level • Privileges – that others don’t get • Opportunities – that others don’t get • Access to information or to people • Say “thanks” immediately and often – Use the phone and the mail to stay in touch – Have different parts of the organization say “thanks” – “Best Practice:” Every gift should have 7 acknowledgements Money is not the destination – weave every effort back to mission and goals
  3. 3. Recognition: Giving Levels• Giving levels – Donor focused – Mission related – Meaningful – Affordable – Manageable – Fun• What is the benefit to donors? – Match your acknowledgements to the donor levelMoney is not the destination – weave every effort back to mission and goals
  4. 4. 6 Tips to Success1. Make it easy for the donor and manageable for the organization2. Make it meaningful to the mission and to the donor3. Make it time limited4. Know your next step5. Write it down – If it isn’t written down, it doesn’t exist – Put your plan in as many forms as necessary to keep everyone on track – Make it a “living document”6. Have FUN!
  5. 5. Examples11/14/2012 Property of The Foraker Group 2012 5
  6. 6. Examples11/14/2012 Property of The Foraker Group 2012 6
  7. 7. For More Informationwww.pickclickgive.org Contact Us, Search function, information for donors and organizationswww.forakergroup.org info@forakergroup.org (907) 743-1200 • toll-free (877) 834-5003 Educational Opportunities, Organizational Development, Shared Services, Advocacy

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