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Planificación de campañas online

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Presentación de Francisco Franco, Director de Planificación de la Agencia SG2, sobre Google AdWords, Facebook Ads, gestión de plataformas publicitarias online y el ZMOT, zero moment of truth.

Published in: Technology
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Planificación de campañas online

  1. 1. Francisco Ricardo Franco ffranco@sg2.com.ar @Cipolletti #InternetPyme
  2. 2. El modelo mental tradicional del Marketing
  3. 3. Estímulo First Moment of Truth Second Moment of Truth
  4. 4. Estímulo First Moment of Truth Second Moment of Truth
  5. 5. Estímulo First Moment of Truth Second Moment of Truth
  6. 6. El nuevo modelo mental de los 4 momentos
  7. 7. Estímulo ZMOT Firts Moment of the Truth SecondMoment of the Truth
  8. 8. Estímulo Firts Moment of the Truth SecondMoment of the Truth
  9. 9. Estímulo ZMOT Firts Moment of the Truth SecondMoment of the Truth
  10. 10. Estímulo ZMOT Firts Moment of the Truth SecondMoment of the Truth
  11. 11. ¿Tu emprendimiento esta preparado para esta nueva realidad?
  12. 12. Estructura de campañas Estructura - Sexo: Mujeres - Edad: 18 / 40 años - Calzados para casamientos - Zapatos Temporada Invierno Mensaje Landing Page
  13. 13. ¿Cómo armar una estrategia online? Zapatos Zapatos Calzado Mujer Calzado Mujer Botas mujer Botas mujer Calzados para casamientos Calzados para casamientos Zapatos Temporada Invierno Zapatos Temporada Invierno Comprar Zapatos Ricky Sarkany Comprar Zapatos Ricky Sarkany Sucursales zapatos Paruola Sucursales zapatos Paruola Liquidación botas temporada invierno Liquidación botas temporada invierno
  14. 14. Flujo de visitas Landings Pages Google: Organico / Pago Bases de Datos Redes Sociales Blog / Sitios Email Marketing Optimizaciones
  15. 15. Google AdWords Search Resultados pagos Resultados Orgánicos
  16. 16. Google AdWords Display
  17. 17. Campañas de Remarketing Hace una búsqueda Hace una búsqueda Ingreso Ingreso Paso 1 1 Paso Paso 2 2 Paso Se muestran anuncios en lala red Se muestran anuncios en red ElEl usuario se va y usuario se va y Se lele pega una Se pega una Cookie Cookie Paso 3 3 Paso
  18. 18. Google Anallytics
  19. 19. Facebook Ads
  20. 20. Youtube Ads
  21. 21. Twitter Ads 1. Promoted Accounts Grow your follower base to increase brand exposure and earned media 3. Promoted Tweets Increase engagement and buzz 2. Promoted Trends Ramp awareness quickly for mass exposure
  22. 22. Las personas en Internet están: mpartiendo Co Escribiendo omprando C Buscan do lando Hab Investigando
  23. 23. Hay que estar presentes en el lugar adecuado, en el momento indicado con el mensaje correcto
  24. 24. ¡MUCHAS GRACIAS! Francisco Ricardo Franco ffranco@sg2.com.ar @Cipolletti #InternetPyme

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