The  Product  Management  Trap
By	
  Chris	
  Barron	
  –	
  Huruda	
  LLC	
  
What  Is  The  Trap?
•  Problem:	
  Always	
  too	
  much	
  to	
  do	
  
•  Solu<on	
  1:	
  100%	
  wrong	
  →	
  500%	
...
Seven  (Bad)  Signs
#1.    Not  Involved  In  “The  Business”

•  I	
  don’t	
  get	
  to	
  see	
  any	
  revenue	
  numbers	
  
•  I	
  have...
#2.    Not  Involved  In  Strategic  Stuff

•  I’m	
  not	
  invited	
  to	
  key	
  mee<ngs	
  
•  Execs	
  don’t	
  value...
#3.    Spend  All  My  Time  With  R&D

•  I	
  never	
  get	
  to	
  visit	
  customers	
  
•  I	
  hardly	
  work	
  wit...
#4.    Don’t  Get  Along  With  R&D

•  R&D	
  thinks	
  they’re	
  steering	
  the	
  ship	
  
•  R&D	
  ignores	
  my	
 ...
#5.    Nobody  Reads  My  Documents

•  I’m	
  required	
  to	
  write	
  detailed	
  documents	
  
•  People	
  nit-­‐pic...
#6.    Management  Overrides  Me

•  Execs	
  passively	
  contradict	
  my	
  decisions	
  
•  I	
  hear	
  about	
  chan...
#7.    GeQng  Burned  Out

•  It’s	
  not	
  worth	
  it	
  to	
  argue	
  with	
  people	
  
•  I	
  work	
  harder	
  bu...
How  To  Do  It  Right
(And	
  avoid	
  problems	
  in	
  the	
  first	
  place!)	
  
Understand  Business  OperaUons
Bridge  Gaps
Learn  How  To  Talk  $$$
Learn  To  Talk  Business  Strategy
Get  Out  Of  The  Office
MeeUng  Living  Breathing  Users
Help  Your  Sales  Team  Close  Deals
Communicate  Then  Facilitate
Regularly  Meet  With  Key  People
Earn  Your  Spot  At  The  Table
(Also)  Be  A  Product  Expert
Ask  Why  You’re  There
Take  Care  Of  Yourself
Summary
•  Look	
  for	
  signs	
  that	
  you	
  need	
  to	
  change	
  
•  Make	
  yourself	
  valuable	
  across	
  gr...
Thank  You!
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Barron.the product management trap for p camp-mn 2

  1. 1. The  Product  Management  Trap By  Chris  Barron  –  Huruda  LLC  
  2. 2. What  Is  The  Trap? •  Problem:  Always  too  much  to  do   •  Solu<on  1:  100%  wrong  →  500%  wrong   •  Solu<on  2:  Consistently  do  it  right  
  3. 3. Seven  (Bad)  Signs
  4. 4. #1.    Not  Involved  In  “The  Business” •  I  don’t  get  to  see  any  revenue  numbers   •  I  have  no  idea  if  other  departments  are  doing  well  
  5. 5. #2.    Not  Involved  In  Strategic  Stuff •  I’m  not  invited  to  key  mee<ngs   •  Execs  don’t  value  my  product  vision  
  6. 6. #3.    Spend  All  My  Time  With  R&D •  I  never  get  to  visit  customers   •  I  hardly  work  with  marke<ng  or  sales  
  7. 7. #4.    Don’t  Get  Along  With  R&D •  R&D  thinks  they’re  steering  the  ship   •  R&D  ignores  my  requirements  and  decisions  
  8. 8. #5.    Nobody  Reads  My  Documents •  I’m  required  to  write  detailed  documents   •  People  nit-­‐pick  my  documents  and  dismiss  them  
  9. 9. #6.    Management  Overrides  Me •  Execs  passively  contradict  my  decisions   •  I  hear  about  changes  aOer-­‐the-­‐fact  
  10. 10. #7.    GeQng  Burned  Out •  It’s  not  worth  it  to  argue  with  people   •  I  work  harder  but  get  less  done  
  11. 11. How  To  Do  It  Right (And  avoid  problems  in  the  first  place!)  
  12. 12. Understand  Business  OperaUons
  13. 13. Bridge  Gaps
  14. 14. Learn  How  To  Talk  $$$
  15. 15. Learn  To  Talk  Business  Strategy
  16. 16. Get  Out  Of  The  Office
  17. 17. MeeUng  Living  Breathing  Users
  18. 18. Help  Your  Sales  Team  Close  Deals
  19. 19. Communicate  Then  Facilitate
  20. 20. Regularly  Meet  With  Key  People
  21. 21. Earn  Your  Spot  At  The  Table
  22. 22. (Also)  Be  A  Product  Expert
  23. 23. Ask  Why  You’re  There
  24. 24. Take  Care  Of  Yourself
  25. 25. Summary •  Look  for  signs  that  you  need  to  change   •  Make  yourself  valuable  across  groups   •  Communicate  and  forge  rela<onships   •  Spend  less  <me  with  R&D   •  Spend  more  <me  with  everyone  else   •  Take  <me  to  prevent  burn-­‐out  
  26. 26. Thank  You!

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