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Generating Leads from Online Networking


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How to Start Generating Leads Online for Your Business by Generating Traffic to Your Website via Online Networking, Blogs, Blogging & LinkedIn.

Published in: Business, Technology
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Generating Leads from Online Networking

  1. 1. Generating Leads for Your Business via Online Networking 10 Steps to Success Peter Caputa IV Founder, PC4Media Next Level Executives 2/27/08
  2. 2. 1. Have the Right Attitude <ul><li>Givers Gain – The more you help people, The More they’ll want to help you. </li></ul><ul><li>Establish Yourself as a resource. </li></ul><ul><li>Establish Yourself as a connector. </li></ul><ul><li>Be clear how people can help you. Practice your “positioning statement”. </li></ul>
  3. 3. 2. Set Up Your Profile on LinkedIn <ul><li>Include Previous Jobs, Awards, Education </li></ul><ul><li>Other Sites: </li></ul><ul><li>Plaxo </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Namyz </li></ul><ul><li>BlitzTime </li></ul><ul><li>Inquisix </li></ul><ul><li>FastPitch </li></ul><ul><li>Meetup </li></ul>
  4. 4. 3. Invite All of Your Contacts <ul><li>Classmates, Coworkers, Family, etc </li></ul><ul><li>Instantly See Who They Know… </li></ul>
  5. 5. 4. Endorse Other People <ul><li>They Will Reciprocate </li></ul><ul><li>Your Endorsement Leaves a Link to Your Profile on Their Page </li></ul>
  6. 6. 5. Ask & Answer Questions <ul><li>Answer Questions that Demonstrate Your Expertise </li></ul><ul><li>Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer. </li></ul>
  7. 7. 6. Exercise Your Connections <ul><li>Read your contacts job postings, q&a’s, profile. </li></ul><ul><li>Reach out to see how you can help them. </li></ul><ul><li>Ask trusted connections whether they can introduce you to people. </li></ul><ul><li>Again, focus on how you can help their contacts. They’ll go out of their way to help you once you demonstrate your interest in them and willingness to help them. </li></ul>
  8. 8. 7. Graduate to the Blogosphere <ul><li>Identify blogs that talk about what you do and/or reach your audience. </li></ul><ul><li>Start leaving relevant insightful comments on those blogs. </li></ul><ul><li>Insert a link to your website/linkedin profile. </li></ul><ul><li>Finding Blogs </li></ul><ul><li>Technorati, sphere, google blog search </li></ul><ul><li>Search google for “real estate blog” </li></ul><ul><li>, StumbleUpon, GReader </li></ul><ul><li>Follow blogrolls (best) </li></ul>
  9. 9. 8. Start/Add to Conversations on Forums, Digg & Q/A sites <ul><li>Search for questions you can answer. </li></ul><ul><li>Ask questions you need answered. </li></ul><ul><li>Insert links to your website </li></ul><ul><li>Others: </li></ul><ul><li>Fluther </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>Digg/Reddit (Social Bookmarking) </li></ul>
  10. 10. 9. Starting a Blog <ul><li>Be educational </li></ul><ul><li>Link to Other People – They’ll link back. </li></ul><ul><li>Find blog buddies. </li></ul><ul><li>Ask people to leave their thoughts in the comments. </li></ul><ul><li>Start a blog on your own website. </li></ul><ul><ul><li>Attracts more traffic from search engines </li></ul></ul><ul><ul><li>Blog visitors are only a click away from reading about your businesss </li></ul></ul><ul><li>Start blogging on NLE site. </li></ul>
  11. 11. 10. Make sure Your Website Will Convert Traffic to Leads <ul><li>Things You Need to Consider </li></ul><ul><ul><li>- Continuous Keyword Research & SEO </li></ul></ul><ul><ul><li>- Good Calls to Action w/ Optimized Landing Pages </li></ul></ul><ul><ul><li>Track what activities result in higher search rankings, most visitors, most leads & MOST BUSINESS. </li></ul></ul><ul><ul><li>Do more of what works. </li></ul></ul>PageTender Linda Servier (508) 869-0343 PC4Media Peter Caputa 508 579 6987 We’re Here to Help Guide You Through the Process.