How to Be a Marketing Agency in a Smarketing World


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Advice from Mark Roberge, HubSpot's VP Sales, about how agencies should focus on needs of their clients' sales teams as well as marketing team's needs; should focus on a niche instead of being everything to everyone; should stop fitting into their clients budgets and pre-defined projects and selling and providing ROI through retainers.

Published in: Business, Economy & Finance