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How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World
How to Be a Marketing Agency in a Smarketing World

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How to Be a Marketing Agency in a Smarketing World

Oct. 28, 2010••
Download to read offline
Business
Economy & Finance

Advice from Mark Roberge, HubSpot's VP Sales, about how agencies should focus on needs of their clients' sales teams as well as marketing team's needs; should focus on a niche instead of being everything to everyone; should stop fitting into their clients budgets and pre-defined projects and selling and providing ROI through retainers.

Peter Caputa
Internet Marketing at PC4Media
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Editor's Notes

  1. They sound nice and look fun, but they’re not really going to build your business
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