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Generalversammlung Swissavant Erlebnisbericht Blog PB Swiss Tools

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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blog pb swiss tools

  1. 1. WILLKOMMENIN DER BLOG-COMMUNITYErfahrungsberichtAnita Müller, Leiterin Kommunikation
  2. 2. Agenda• Strategische Bedeutung der Kommunikation• Von der Einwegkommunikation zum Dialog• Der Blog von PB Swiss Tools• FazitGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 2
  3. 3. Markenstory PB Swiss Tools entwickelt und fertigt kompromisslose Schweizer Qualität: präzis, dauerhaft und zuverlässig. Wer professionell schraubt, weiss die exzellenten Werkzeuge und Instrumente zu schätzen. Work with the best.Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 3
  4. 4. DifferenzierungKundenbedürfnisse verändern sich.erfordern eine Differenzierung, Produktauch in der Kommunikation.PB Swiss Tools unterscheidet sichzum Mitbewerber durch seineQualitätsstrategie und Kundennähe. PB Swiss Tools Preis KundeGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 4
  5. 5. KommunikationDie Voraussetzung für eine Kundenorientierung und Kundenbeziehung.Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 5
  6. 6. HerausforderungVon der Einwegkommunikation zum Dialog.Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 6
  7. 7. Handwerkerprofis sind in allen Dialoggruppen vorhandenLernende / AuszubildendeJunge BerufsleuteBerufsleute „mitten im Leben“ • OnlineVertriebspartner • OfflineGestandene BerufsleuteVertriebspartnerPensionierte Berufsleute • Fazit: Mehrkanal-Kommunikation Das Eine tun, das Andere nicht lassen.Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 7
  8. 8. Warum ist Interaktion so wichtig?Weil wir unseren Freunden vertrauen.Viele Entscheidungen zum Kaufeines Produktes fallen vordem Betreten des Geschäfts.Andere Entscheide werden am POSgefällt (Spontaneinkäufe).Die Wiedererkennung der Marke ist fürjeden Kommunikationskanal entscheidend.http://www.personalizemedia.com/the-count/Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 8
  9. 9. Grundlagen im WebUnsere Basis:•Website•SEM / SEO•BlogUnterstützend:•E-Mail Marketing•Videos auf youtube•eShops von Partnerund Fachhändler•Onlinewerbung: CPC / CPI•RSSGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 9
  10. 10. Motive für einen Corporate Blog• Vertrauen in die Marke• Das Ohr zum Kunde öffnen• Diskussion «vor Ort» führen• Aussagen glaubwürdig verankern• Expertenwissen zur Verfügung stellen und aufbauen• Positiver Imagetransfer möglich• Fach- wie Gastbeiträge können von Besuchern verfasst werden• Freischalt-Prinzip als SicherheitGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 10
  11. 11. Der Blog von PB Swiss Tools• Recherchen• Empfehlungen / Entwicklung• Inhalte, Berichte: Aufbau im Team wie auch mit externen Profilhandwerkern• Intern: Blog-Znüni und Zvieri für Mitarbeiter• Testphasen für Onlinewerbung auf Fachseiten wie auch auf Facebook• Besucherstatistik gut, eher wenig Kommentare und GastbeiträgeGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 11
  12. 12. Start: Begleitmassnahmen• Online Brainstorming mit Verlinkung zu Blog. Community von über 15’000 Innovatoren (Mitglieder). Resultat: über 330 Ideen• Presseberichte• Unsere Website mit Link• Onlinebanner auf Fachseiten• Rundschreiben / Newsletter• Company News (RSS)Generalversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 12
  13. 13. Beispiel 1 - Banner bulletin-online: Qualität vor QuantitätGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 13
  14. 14. Beispiel 2: Verweisende Website: macforum.chGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 14
  15. 15. Beispiel 3: verweisende Website aus AustralienGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 15
  16. 16. Beispiel 4: Werbekampagne auf Facebook online testen Name der Impressionen Klicks Werbeanzeige 100% Swiss Made 3.709.834 733 Bunte 2.619.014 506 Werkzeugwelt Qualität ohne 1.225.732 202 KompromisseGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 16
  17. 17. Fazit – die Fäden in der Hand halten• Unser Blog: informativ = ok unterhaltend = verstärken, beispielsweise mittels Quiz interaktiv = verstärken Arbeitsgruppe für Blog um authentisch zu bleiben• WerkzeuX.tv, Filme verknüpfen, QR-Code• Generell Markenberührung von Anfang an Berufsmeisterschaften SwissSkills / WorldSkills• Filme, Flickr, APP und Twitter prüfen• Planung und Trendforschung ist ein absolutes MussGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 17
  18. 18. Besten Dankblog.pbswisstools.coma.mueller@pbswisstools.comtwitter @anymuellerGeneralversammlung 2012 von Swissavant, Erlebnisbericht 26.03.2012 18

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