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Alaska Library Association| February 28, 2019| Peter Bromberg | peterbromberg.com
Warm Up
Why Are
We Here
Today?
Let’s start with a question
What world are
we living in?
A world that is becoming
“Deeply Weird”
let’s explore that...
Israel
(my grandad)
Anna
(my great aunt)
Moldova
Permanent Whitewater
v.
Freeze, Unfreeze, Refreeze
http://www.flickr.com/photos/nukeit1/244167779/
Kurt Lewin
Unfreezing feels like this
And you knooooow
something is
happening here…
but you don’t
know what it is…
And it sounds… like this
Do yooouu… Mr. Jones?
“I think that the future, even
10 or 20 years out, is going
to get deeply weird.
It’s going to challenge us,
as a species,...
"I think that when I was first reading
science fiction, which would
have been in the late 1950's,
the consensual 'now'
was...
“With that long a 'now' you
could build a relatively big
structure before that now
hauled itself into the future that
made...
We have too many
cards in play to casually
erect
believable futures
- William Gibson
believable futures
its microphones will allow people to make phone
calls, turn lights on and off and a tiny camera
makes v...
believable futures
believable futures
Screen shots from NYTimes Personal Tech update 9/28/17 nytimes.com/newsletters/2017/09/28/personal-tech...
believable futures
Participants can handle objects and
— as avatars —
even pass them between
one another.
“A shared experi...
believable futures
“The program, developed by a company called
Amadeus, encountered problems
as a result of what Amadeus c...
And yet even more…. believable futures
And yet even more…. believable futures
And yet even more…. believable futures
Google Duplex, a new technology for
conducting natural conversations to carry
out “...
And yet even more…. believable futures
Listen: www.gstatic.com/b-g/DMS03IIQXU3TY2FD6DLPLOMBBBJ2CH188143148.mp3
Google Dupl...
And yet even more…. believable futures
The Good?
The Six Reasons
1. Easy and hands-free
2. Search the internet without a s...
And yet even more…. believable futures
The Good?
And yet even more…. believable futures
The Bad
“Nike self-lacing shoes put a ton of tech under your feet”
And yet even more…. believable futures
The “say what now”?
And yet even more…. believable futures
The “say what now”?
“The partnership will introduce a
‘frictionless’ experience
for...
“The partnership will introduce a
‘frictionless’ experience
like this??
Deeply
Weird…
“That’s the kind of change
we’re experiencing now:
exponential, fast,
continuous; global in
scale, accelerating
in speed, ...
“Anyone [reading this] has already
seen more change in their
lifetime— of broader scope, larger
scale, and
faster speed  —...
“And even though this kind of
change is happening all
around
us, every day,
we seem unprepared
to recognize and
harness it...
“And we’re just getting started—
 just beginning
to chart the surface
of what will come.”
-Michael Edson
April 6, 2017, “F...
Exponentially
Accelerating
Pace ofChange
Deeply Weird =
https://www.slideshare.net/InsightInnovation/02-1120-am-keeping-up-the-rapid
The surprising implications of the
law of acc...
“The acceleration of acceleration: It’s a bit like
climbing a mountain and receiving a jetpack.”
Singularityhub.com https:...
Singularityhub.com https://singularityhub.com/2016/03/22/technology-feels-like-its-accelerating-because-it-actually-is/
Ra...
what got us here
won’t get us there
…
so how do we
deliver on our mission
in a
DEEPLY WEIRD
WORLD?
what got us here
won’t get us there
…
so how do we
deliver on our mission
in a
DEEPLY WEIRD
WORLD?
What doesn’t change?
Values and Mission
What changes?
Tools, Methods, and Techniques
Start with…
Values
Outcomes
Experiences
Surviving and Thriving
[Futureproofing]
Start With Values
Start With Values
Start With Values
Focus on Outcomes
“If you don’t know
where you are
going you might
wind up someplace
else”
Focus on Outcomes
Create Experiences
Create Experiences
Create Experiences
Create Experiences
Create Experiences
Create Experiences
Create Experiences
https://www.youtube.com/watch?v=QOm6wJdcnU0
Outcomes
are the
observable difference
we make in peoples’ lives
Experiences
are the
quality and emotional resonance
of th...
Outcome
Flickr User mliu92 https://www.flickr.com/photos/mliu92/5417248829 (CC BY-SA 2.0)
Les Madeleines
Experience
Outcome
Friday Pattern Company
Experience
Friday Pattern Company
“It was such a nice
surprise, I wasn’t
expecting that…
“So many people
posted it to
inst...
Outcome
Elizabeth Suzann
Experience
Elizabeth Suzann
Outcome
Experience
or
Experience
or
Engagement
Apply the principles of
To create elevated experiences…
Surviving and Thriving
Futureproofing
Photo courtesy flickr user butterfingers laura (CC BY-NC 2.0)
http://www.flickr.com/photos/10331381@N08/2265117096/
Photo ...
Creating Engaging Experiences
https://www.youtube.com/watch?v=2lXh2n0aPyw
Creating Engaging Experiences
https://www.youtube.com/watch?v=2lXh2n0aPyw
Photo courtesy flickr user butterfingers laura (CC BY-NC 2.0)
http://www.flickr.com/photos/10331381@N08/2265117096/
Photo ...
Fifth Principle: Social Connection
Every Choice…
Every Decision…
Every Discussion…
Keep People
at the Center
Surviving and Thriving
Futureproofing
Keeping People at the Center Shifts
Your Approach
Keeping People at the Center Shifts
Your Approach
CULTIVATE
a learning mindset
(be radically curious)
LET GO OF
long range planning
2018
available at www.dropbox.com/sh/qjd414qqvsexg2b/AACGRROBdLH7cy9ZQMN2modka?dl=0
EMBRACE
capacity-building
(capacity to learn and adapt)
Service Design
Service Design
The illiterate of the 21st
century will not be those who
cannot read and write,
but those who cannot learn,
unlearn, and r...
PAY ATTENTION
We have to
in a fundamentally
DIFFERENT WAY
Directed Storytelling: “My World” Map
• Ask about people in their life
• Ask about activities
• How do you spend your time?
• Organizations? Services?
• Places ...
Directed Storytelling: You and the Library
The Library is… At the Library We…
The last time at To meet my needs,
the Library … the library could…
Directed Storytelli...
Customer Journey Maps
A moment-by-moment description of a specific library
experience: Focus on doing, thinking, and feeli...
Customer Intercepts
(CC BY 2.0) Flickr User VIA Agency https://www.flickr.com/photos/54841332@N05/14127338451/
Customer Intercepts
Experience Principles (as defined by customers)
Customer Intercepts
Experience Principles (as defined by customers)
Customer Experience
principles are
not a set of rules
...
What are the aspirations
and needs of our patrons
and community?
WE MUST CONTINUALLY ASK…
Top priorities?
Where we’re rockin’ it
Barriers we’re facing…
We’d throw a party if…
The Library could support
us by…
OUTCOMES and
EXPERIENCES
WE MUST CONTINUALLY ASK…
what
are we wanting to create
and
FOR WHOM?
We step into the
unknown together
Choosing to act on ‘what
matters’ is the choice to
live a
passionate existence
- Peter Block
We Get to Decide
Thank you!
http://www.flickr.com/photos/darwinbell/2602728681
And yet even more…. believable futures
Why Are
You Here
Today?
We Got This: Surviving and Thriving in a Deeply Weird World
We Got This: Surviving and Thriving in a Deeply Weird World
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This: Surviving and Thriving in a Deeply Weird World Slide 30 We Got This: Surviving and Thriving in a Deeply Weird World Slide 31 We Got This: Surviving and Thriving in a Deeply Weird World Slide 32 We Got This: Surviving and Thriving in a Deeply Weird World Slide 33 We Got This: Surviving and Thriving in a Deeply Weird World Slide 34 We Got This: Surviving and Thriving in a Deeply Weird World Slide 35 We Got This: Surviving and Thriving in a Deeply Weird World Slide 36 We Got This: Surviving and Thriving in a Deeply Weird World Slide 37 We Got This: Surviving and Thriving in a Deeply Weird World Slide 38 We Got This: Surviving and Thriving in a Deeply Weird World Slide 39 We Got This: Surviving and Thriving in a Deeply Weird World Slide 40 We Got This: Surviving and Thriving in a Deeply Weird World Slide 41 We Got This: Surviving and Thriving in a Deeply Weird World Slide 42 We Got This: Surviving and Thriving in a Deeply Weird World Slide 43 We Got This: Surviving and Thriving in a Deeply Weird World Slide 44 We Got This: Surviving and Thriving in a Deeply Weird World Slide 45 We Got This: Surviving and Thriving in a Deeply Weird World Slide 46 We Got This: Surviving and Thriving in a Deeply Weird World Slide 47 We Got This: Surviving and Thriving in a Deeply Weird World Slide 48 We Got This: Surviving and Thriving in a Deeply Weird World Slide 49 We Got This: Surviving and Thriving in a Deeply Weird World Slide 50 We Got This: Surviving and Thriving in a Deeply Weird World Slide 51 We Got This: Surviving and Thriving in a Deeply Weird World Slide 52 We Got This: Surviving and Thriving in a Deeply Weird World Slide 53 We Got This: Surviving and Thriving in a Deeply Weird World Slide 54 We Got This: Surviving and Thriving in a Deeply Weird World Slide 55 We Got This: Surviving and Thriving in a Deeply Weird World Slide 56 We Got This: Surviving and Thriving in a Deeply Weird World Slide 57 We Got This: Surviving and Thriving in a Deeply Weird World Slide 58 We Got This: Surviving and Thriving in a Deeply Weird World Slide 59 We Got This: Surviving and Thriving in a Deeply Weird World Slide 60 We Got This: Surviving and Thriving in a Deeply Weird World Slide 61 We Got This: Surviving and Thriving in a Deeply Weird World Slide 62 We Got This: Surviving and Thriving in a Deeply Weird World Slide 63 We Got This: Surviving and Thriving in a Deeply Weird World Slide 64 We Got This: Surviving and Thriving in a Deeply Weird World Slide 65 We Got This: Surviving and Thriving in a Deeply Weird World Slide 66 We Got This: Surviving and Thriving in a Deeply Weird World Slide 67 We Got This: Surviving and Thriving in a Deeply Weird World Slide 68 We Got This: Surviving and Thriving in a Deeply Weird World Slide 69 We Got This: Surviving and Thriving in a Deeply Weird World Slide 70 We Got This: Surviving and Thriving in a Deeply Weird World Slide 71 We Got This: Surviving and Thriving in a Deeply Weird World Slide 72 We Got This: Surviving and Thriving in a Deeply Weird World Slide 73 We Got This: Surviving and Thriving in a Deeply Weird World Slide 74 We Got This: Surviving and Thriving in a Deeply Weird World Slide 75 We Got This: Surviving and Thriving in a Deeply Weird World Slide 76 We Got This: Surviving and Thriving in a Deeply Weird World Slide 77 We Got This: Surviving and Thriving in a Deeply Weird World Slide 78 We Got This: Surviving and Thriving in a Deeply Weird World Slide 79 We Got This: Surviving and Thriving in a Deeply Weird World Slide 80 We Got This: Surviving and Thriving in a Deeply Weird World Slide 81 We Got This: Surviving and Thriving in a Deeply Weird World Slide 82 We Got This: Surviving and Thriving in a Deeply Weird World Slide 83 We Got This: Surviving and Thriving in a Deeply Weird World Slide 84 We Got This: Surviving and Thriving in a Deeply Weird World Slide 85 We Got This: Surviving and Thriving in a Deeply Weird World Slide 86 We Got This: Surviving and Thriving in a Deeply Weird World Slide 87 We Got This: Surviving and Thriving in a Deeply Weird World Slide 88 We Got This: Surviving and Thriving in a Deeply Weird World Slide 89 We Got This: Surviving and Thriving in a Deeply Weird World Slide 90 We Got This: Surviving and Thriving in a Deeply Weird World Slide 91 We Got This: Surviving and Thriving in a Deeply Weird World Slide 92 We Got This: Surviving and Thriving in a Deeply Weird World Slide 93 We Got This: Surviving and Thriving in a Deeply Weird World Slide 94 We Got This: Surviving and Thriving in a Deeply Weird World Slide 95 We Got This: Surviving and Thriving in a Deeply Weird World Slide 96 We Got This: Surviving and Thriving in a Deeply Weird World Slide 97 We Got This: Surviving and Thriving in a Deeply Weird World Slide 98 We Got This: Surviving and Thriving in a Deeply Weird World Slide 99
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Keynote for Alaska Library Association 2019

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We Got This: Surviving and Thriving in a Deeply Weird World

  1. 1. Alaska Library Association| February 28, 2019| Peter Bromberg | peterbromberg.com
  2. 2. Warm Up
  3. 3. Why Are We Here Today?
  4. 4. Let’s start with a question What world are we living in?
  5. 5. A world that is becoming “Deeply Weird” let’s explore that...
  6. 6. Israel (my grandad) Anna (my great aunt) Moldova
  7. 7. Permanent Whitewater v. Freeze, Unfreeze, Refreeze http://www.flickr.com/photos/nukeit1/244167779/ Kurt Lewin
  8. 8. Unfreezing feels like this
  9. 9. And you knooooow something is happening here… but you don’t know what it is… And it sounds… like this Do yooouu… Mr. Jones?
  10. 10. “I think that the future, even 10 or 20 years out, is going to get deeply weird. It’s going to challenge us, as a species, in ways that we’ve not had to confront in our long evolution. ” - Michael Edson, Sept 6, 2011 Co-founder at Museum for the United Nations – U.N. Live Formerly: Director of Web and New Media Strategy Smithsonian Institution
  11. 11. "I think that when I was first reading science fiction, which would have been in the late 1950's, the consensual 'now' was 3 or 4 years long, and with 3 or 4 years of relatively unchanging 'now' a writer of science fiction had the space in which to erect something.
  12. 12. “With that long a 'now' you could build a relatively big structure before that now hauled itself into the future that made your big structure obsolete. But today, now can feel like a news cycle. It's like the now is too narrow to allow for that big a construct.
  13. 13. We have too many cards in play to casually erect believable futures - William Gibson
  14. 14. believable futures its microphones will allow people to make phone calls, turn lights on and off and a tiny camera makes videoconferencing possible. … voice commands and intelligent assistants will be primary ways that people interact with technology… perhaps more vital than touch screens and keyboards.
  15. 15. believable futures
  16. 16. believable futures Screen shots from NYTimes Personal Tech update 9/28/17 nytimes.com/newsletters/2017/09/28/personal-tech?nlid=46829825
  17. 17. believable futures Participants can handle objects and — as avatars — even pass them between one another. “A shared experience is what makes the lasting emotional impact” – Bruce Vaughn, CEO, Dreamscapes
  18. 18. believable futures “The program, developed by a company called Amadeus, encountered problems as a result of what Amadeus called a “network issue.” Amadeus software is used by 189 airlines. Failures of such systems, which are crucial to the operation of both an airline and an airport, have hit carriers in the past.
  19. 19. And yet even more…. believable futures
  20. 20. And yet even more…. believable futures
  21. 21. And yet even more…. believable futures Google Duplex, a new technology for conducting natural conversations to carry out “real world” tasks over the phone. The system makes the conversational experience as natural as possible, allowing people to speak normally, like they would to another person, without having to adapt to a machine. Listen: www.gstatic.com/b-g/DMS03IIQXU3TY2FD6DLPLOMBBBJ2CH188143148.mp3
  22. 22. And yet even more…. believable futures Listen: www.gstatic.com/b-g/DMS03IIQXU3TY2FD6DLPLOMBBBJ2CH188143148.mp3 Google Duplex, a new technology for conducting natural conversations to carry out “real world” tasks over the phone. The system makes the conversational experience as natural as possible, allowing people to speak normally, like they would to another person, without having to adapt to a machine.
  23. 23. And yet even more…. believable futures The Good? The Six Reasons 1. Easy and hands-free 2. Search the internet without a screen 3. Stay connected with loved ones 4. Help around the house (turn off lights) 5. A personal archive (reminders) 6. Hours of entertainment
  24. 24. And yet even more…. believable futures The Good?
  25. 25. And yet even more…. believable futures The Bad
  26. 26. “Nike self-lacing shoes put a ton of tech under your feet” And yet even more…. believable futures The “say what now”?
  27. 27. And yet even more…. believable futures The “say what now”? “The partnership will introduce a ‘frictionless’ experience for customers”
  28. 28. “The partnership will introduce a ‘frictionless’ experience like this??
  29. 29. Deeply Weird…
  30. 30. “That’s the kind of change we’re experiencing now: exponential, fast, continuous; global in scale, accelerating in speed, and enormous in scope.
  31. 31. “Anyone [reading this] has already seen more change in their lifetime— of broader scope, larger scale, and faster speed  — than our ancestors saw in hundreds, thousands, or even tens of thousands of years.
  32. 32. “And even though this kind of change is happening all around us, every day, we seem unprepared to recognize and harness it —  to discuss, manage, and shape it.
  33. 33. “And we’re just getting started—  just beginning to chart the surface of what will come.” -Michael Edson April 6, 2017, “Forward to the Age of Scale” (Post on Medium) https://medium.com/@mpedson/forward-to-the-age-of-scale-3638dfd17f4a
  34. 34. Exponentially Accelerating Pace ofChange Deeply Weird =
  35. 35. https://www.slideshare.net/InsightInnovation/02-1120-am-keeping-up-the-rapid The surprising implications of the law of accelerating returns
  36. 36. “The acceleration of acceleration: It’s a bit like climbing a mountain and receiving a jetpack.” Singularityhub.com https://singularityhub.com/2016/03/22/technology-feels-like-its-accelerating-because-it-actually-is/ The surprising implications of the law of accelerating returns
  37. 37. Singularityhub.com https://singularityhub.com/2016/03/22/technology-feels-like-its-accelerating-because-it-actually-is/ Ray Kurzweil wrote in 2001 that every decade our overall rate of progress was doubling “We won’t experience 100 years of progress in the 21st century -- it will be more like 20,000 years of progress (at today’s rate).” The surprising implications of the law of accelerating returns
  38. 38. what got us here won’t get us there … so how do we deliver on our mission in a DEEPLY WEIRD WORLD?
  39. 39. what got us here won’t get us there … so how do we deliver on our mission in a DEEPLY WEIRD WORLD?
  40. 40. What doesn’t change? Values and Mission What changes? Tools, Methods, and Techniques
  41. 41. Start with… Values Outcomes Experiences Surviving and Thriving [Futureproofing]
  42. 42. Start With Values
  43. 43. Start With Values
  44. 44. Start With Values
  45. 45. Focus on Outcomes
  46. 46. “If you don’t know where you are going you might wind up someplace else” Focus on Outcomes
  47. 47. Create Experiences
  48. 48. Create Experiences
  49. 49. Create Experiences
  50. 50. Create Experiences
  51. 51. Create Experiences
  52. 52. Create Experiences
  53. 53. Create Experiences https://www.youtube.com/watch?v=QOm6wJdcnU0
  54. 54. Outcomes are the observable difference we make in peoples’ lives Experiences are the quality and emotional resonance of those outcomes.
  55. 55. Outcome Flickr User mliu92 https://www.flickr.com/photos/mliu92/5417248829 (CC BY-SA 2.0)
  56. 56. Les Madeleines Experience
  57. 57. Outcome Friday Pattern Company
  58. 58. Experience Friday Pattern Company “It was such a nice surprise, I wasn’t expecting that… “So many people posted it to instagram with a “
  59. 59. Outcome Elizabeth Suzann
  60. 60. Experience Elizabeth Suzann
  61. 61. Outcome
  62. 62. Experience or
  63. 63. Experience or
  64. 64. Engagement Apply the principles of To create elevated experiences… Surviving and Thriving Futureproofing
  65. 65. Photo courtesy flickr user butterfingers laura (CC BY-NC 2.0) http://www.flickr.com/photos/10331381@N08/2265117096/ Photo courtesy flickr user mahalie (CC BY-NC 2.0) http://www.flickr.com/photos/18773952@N00/123621912
  66. 66. Creating Engaging Experiences https://www.youtube.com/watch?v=2lXh2n0aPyw
  67. 67. Creating Engaging Experiences https://www.youtube.com/watch?v=2lXh2n0aPyw
  68. 68. Photo courtesy flickr user butterfingers laura (CC BY-NC 2.0) http://www.flickr.com/photos/10331381@N08/2265117096/ Photo courtesy flickr user mahalie (CC BY-NC 2.0) http://www.flickr.com/photos/18773952@N00/123621912
  69. 69. Fifth Principle: Social Connection
  70. 70. Every Choice… Every Decision… Every Discussion… Keep People at the Center Surviving and Thriving Futureproofing
  71. 71. Keeping People at the Center Shifts Your Approach
  72. 72. Keeping People at the Center Shifts Your Approach
  73. 73. CULTIVATE a learning mindset (be radically curious)
  74. 74. LET GO OF long range planning
  75. 75. 2018
  76. 76. available at www.dropbox.com/sh/qjd414qqvsexg2b/AACGRROBdLH7cy9ZQMN2modka?dl=0
  77. 77. EMBRACE capacity-building (capacity to learn and adapt)
  78. 78. Service Design
  79. 79. Service Design
  80. 80. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. -Alvin Toffler, Future Shock
  81. 81. PAY ATTENTION We have to in a fundamentally DIFFERENT WAY
  82. 82. Directed Storytelling: “My World” Map
  83. 83. • Ask about people in their life • Ask about activities • How do you spend your time? • Organizations? Services? • Places in your Life. Where do you go? • Ask about their goals. “I want to...” • What barriers do they face? • What can the Library help with? • What can the Library help you become? Directed Storytelling: “My World” Map
  84. 84. Directed Storytelling: You and the Library
  85. 85. The Library is… At the Library We… The last time at To meet my needs, the Library … the library could… Directed Storytelling: You and the Library
  86. 86. Customer Journey Maps A moment-by-moment description of a specific library experience: Focus on doing, thinking, and feeling
  87. 87. Customer Intercepts (CC BY 2.0) Flickr User VIA Agency https://www.flickr.com/photos/54841332@N05/14127338451/
  88. 88. Customer Intercepts Experience Principles (as defined by customers)
  89. 89. Customer Intercepts Experience Principles (as defined by customers) Customer Experience principles are not a set of rules They are a flexible framework for staff.
  90. 90. What are the aspirations and needs of our patrons and community? WE MUST CONTINUALLY ASK…
  91. 91. Top priorities? Where we’re rockin’ it Barriers we’re facing… We’d throw a party if… The Library could support us by…
  92. 92. OUTCOMES and EXPERIENCES WE MUST CONTINUALLY ASK… what are we wanting to create and FOR WHOM?
  93. 93. We step into the unknown together
  94. 94. Choosing to act on ‘what matters’ is the choice to live a passionate existence - Peter Block We Get to Decide
  95. 95. Thank you! http://www.flickr.com/photos/darwinbell/2602728681
  96. 96. And yet even more…. believable futures
  97. 97. Why Are You Here Today?

Keynote for Alaska Library Association 2019

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