NESTLE CRUNCHCASE STUDYCHALLENGE | NESTLÉ®CRUNCH® wanted to launcha social campaign on Facebook to promote and sell anew product, Nestlé® CRUNCH® Girl Scout™ Candy Bars.
NESTLE CRUNCHCASE STUDYSOLUTION | Vitrue Shop allowed NESTLÉ®CRUNCH® to offer their new product exclusivelythrough Facebook for a limited time, driving interest,conversation and profit through a simple-to-implement social sales channel.
NESTLE CRUNCH CASE STUDYTHE CANDYSOLD OUTWITHIN 24 HOURS RESULTS | Using Vitrue Shop, NESTLÉ®CRUNCH®45.5RECEIVING AN AVG OF sold out of Nestlé® CRUNCH® Girl Scout™ Candy Bars within 24 hours of the campaign launch, with an average ORDERS of 45.45 orders per hour. 70.5% of tab views garnered a social action from fans.PER HOUR
NESTLE CRUNCH CASE STUDYTHE STATS % OF TABS VIEWS 21.0 % OF TABS VIEWS 70.5 GARNERED A SOCIAL ACTION 2,160 LIKES GARNERED A PURCHASE TA B S V I E W S 4,745 2,800+ C ANDY BARS SOLD NESTLÉ® CRUNCH® GIRL SCOUT™ 260 COMMENTS 687 SHARES 220+ LIKES ON GIRL SCOUT COOKIE PRODUCTS ASSOCIATED WITH NESTLÉ® CRUNCH® GIRL SCOUT™ CANDY BAR FLAVORS (THIN MINTS, CARAMEL & COCONUT, PEANUT BUTTER CRÈME) 238 SHARED PURCHASES
VITRUE CONTACT email@example.com 888.9.VITRUE Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing pinterest.com/vitrue potential of social on Facebook, Twitter, Google+, YouTube andfacebook.com/vitrue emerging platforms. The award-winning Vitrue Social Relationship +vitrue Management (SRM) platform collectively manages more than one @vitrue billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. youtube.com/vitruevitrue.com/blog/feed