Rob Snell PubCon WMW 2007

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Rob Snell's PubCon 2007 presentation in PDF converted from slide deck.

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Rob Snell PubCon WMW 2007

  1. … “Pimp Your Products, Sell More Stuff” Ecommerce Site Optimization Rob Snell SNELL BROS. Vegas Pubcon 12.6.07
  2. 1 change increased conversion rate 20%
  3. the more content we put up, the more sales go up…
  4. We got a spokesmodel… “Meet Steve…”
  5. buyer’s guide
  6. video
  7. we sell dog tracking collars
  8. “…and this is Click…”
  9. “This is Steve wondering where Click went…” “Click, here. Click, here…”
  10. Garmin Dog GPS announced early 2007 $3.5 billion-dollar company enters market
  11. maybe there’s an opportunity here…
  12. google
  13. everyone sounds the same…
  14. Garmin product text
  15. and everyone looks the same…
  16. Amazon
  17. REI
  18. Competitor 2
  19. Competitor 3
  20. Competitor 4
  21. Bass pro
  22. cabelas
  23. how to pimp your products
  24. • Be an expert • Express opinions • Tell folks what to buy • Provide more info
  25. Make manufacturer images your own
  26. > your product image
  27. use all manufacturer content
  28. it’s easier to get forgiveness than permission Nothing contained on this web site should be construed as granting, by implication, estoppel, or otherwise, any license or right to distribute, modify, transmit, use, re-use, or re-post any of Innotek®, Inc. Intellectual Property displayed on this web site without the express written permission of Innotek®, Inc. -- the lawyers
  29. Box copy
  30. > owners manuals
  31. > extract flash
  32. use the keywords your customers use
  33. > seo keywords
  34. Sometimes a little hard works goes a long way
  35. gds section
  36. gds product
  37. Topo
  38. Screenshots
  39. offer your opinion
  40. tell stories
  41. Hunt
  42. Garmin review
  43. create custom packages
  44. bundle product
  45. Garmin loved the content, we got a DEMO unit
  46. We pre-sold the hell out of ‘em…
  47. Garmin upped our allocation of new units
  48. Garmin hooked us up with PR folks
  49. NYT article
  50. NYT Web article with link
  51. invited to join advisory board
  52. Garmin Blog
  53. Pimpin’ ain’t easy… • Be an expert • Express opinions • Tell folks what to buy • Provide more info
  54. … “Pimp Your Products, Sell More Stuff” Ecommerce Site Optimization Rob Snell SNELL BROS. Vegas Pubcon 12.6.07

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