ReachMD XM160 is a satellite radio channel for medical professionals. ReachMD programming is also delivered as a live webstream on the iPhone. This presentation provides a brief background on how healthcare brands and others can leverage the ReachMD Network to support their marketing communications objectives.

1. Reaching and Teaching Physicians
“Simply engaging Peer-to-Peer programming
in easy to digest 15-minute segments.”

2. Our Vision: Who we are
ReachMD is a revolutionary new communication, information and education
company designed to engage busy, practicing clinicians and medical
professionals everyday.
• Founded by a physician with education
and communication in mind.
• First and only dedicated XM RADIO
channel for medical professionals, by
medical professionals;

3. Best In Class Strategic Partners

4. Clients

5. Brand Benefits
Reach your target audience - deliver your disease state and
branded messages frequently and cost-effectively
Increase traffic to the interactive/online communications assets you
have already invested in - create awareness and communicate the
benefits of your online assets
Meet the needs of your audience - Your communications campaign
on ReachMD is built around your customer; convenient and simple
access across multiple media options including satellite radio,
smart phone access, webstreaming and podcasting
XM Satellite iPhone App Webstream Podcast

6. 2009 Popular Industry Programs
Medical Industry Feature - a full 15-minute program featuring your
content and your speaker
Specialty Programming Sponsorship - as the sponsor your ad is
connected to contextual award winning programming
Conference Coverage Sponsorship - as the sponsor you can bring
this highly valued and timely content plus your ad to this target rich
audience
DTC Alert for Physicians and other HCPs - build physician loyalty
with a 1 or 2-minute ad and get more from your investment in
broadcast and interactive DTC
XM Satellite iPhone App Webstream Podcast

7. Satellite - XM 160 Audience
• Syndicated study conducted by
MARS, a division of Kantar Media
Research, a WPP company
– MARS is considered one of the top market
research firms in the industry. With the
integration of PERQ/HCI in 2009, it is the
280,000+ Weekly Listeners dominant provider of media research to
both medical agencies and medical
publishers
ReachMD will provide breakouts by profession and
specialty
Cross-match your target list with the ReachMD network
audience - satellite, iPhone, web and eNewsletter
Additional program promotion specifically targeting your
audience

8. ReachMD.com Live and OnDemand

9. ReachMD.com Web Traffic
Page Views
Key Observations
• ReachMD.com has seen
significant and sustained
growth in its web traffic
• Introduction of
MedicalRadio iPhone App
created a 50% increase in
ReachMD.com pageviews
in June
Unique Visitors
• Unique Visitors jumped
significantly with the
introduction of the
MedicalRadio iPhone App.

10. ReachMD.com OnDemand Audience
Monthly Podcast Downloads
Sponsors disease state, branded or corporate
messaging embedded in podcasts for up to 1 year

11. Series Landing Page on ReachMD.com
Brand and
corporate
logo with
live link

12. Program Specific SURVEY Capability
Your sponsored programming can include the ability to
survey participants

13. Weekly eNewsletter sent to 150,000+

14. Drive traffic to
your HCP sites
150,000+
Subscribers to
the ReachMD
weekly
eNewsletter
We promote
your program
which is just a
click-away

15. Weekly ReachMD eNewsletter
Number of Emails Distributed (monthly)
Extremely High
Click-Through
Rates!
ReachMD promotes your sponsored programming and
web assets via this weekly eNewsletter to over 150,000
opt-in subscribers and growing

16. New ReachMD iPhone App
Easy and convenient mobile access via the ReachMD
MedicalRadio iPhone App
Provides extended reach and frequency (free - no XM
subscription required)

17. New iPhone Application with XM Radio
Stream ReachMD XM160 Live or Access OnDemand!
Over 27% of physicians use the
iPhone (Source: Manhattan Research)
Measuring webstreams and click-
throughs
Free and XM subscription not required
Includes ability to provide convenient access to
program SURVEY - right where they listen
Live link from your logo

18. New iPhone Application - ReachMD
MedicalRadio App
“In the top 3 free downloads from the
iPhone App Store” (Source: American
Medical Association AM News, January 12,
2009)
According to the AMA’s American
Medical News.........
Connect with your target audience wherever
they are at their convenience
Provide “air-cover” for you field sales
force or involve them at any level
Your program runs next to highly
sought after content by specialty

19. To Learn More..........
Contact:
Paul Boidy
EVP Sales and Business Development
ReachMD
pboidy@reachmd.com
312 330 3465