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You can do better! Improve your design process (UX Scotland)

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To do great work, you need to influence more parts of the design process than the creation of wireframes or running usability tests. I will walk you through the expanded sphere of influence on the user experience. I will encourage you to look beyond your deliverables, outside of your department and past your current way of working. I will help you spot opportunities and draft a plan to improve your design process.

This session will be a mix of tutorial and exercises ranging from listing deliverables to drawing an org chart. The intended audience is UX practitioners who want to expand their influence in order to improve the way design is done in their organisation.

Published in: Design

You can do better! Improve your design process (UX Scotland)

  1. 1. you can do better!
 improve your
 design process @pboersma UX Scotland 2016, Edinburgh
  2. 2. @pboersma you can do better!
 improve your
 design process
  3. 3. peter 1970 commodore 16 computer science & ergonomics 20 years at interactive agencies design process freak in-house UX strategist
  4. 4. you can do better!
 improve your
 design process
  5. 5. a design a specification of an object,
 manifested by an agent,
 intended to accomplish goals,
 in a particular environment,
 using a set of primitive components,
 satisfying a set of requirements,
 subject to constraints
  6. 6. to design to create a design,
 in an environment where
 the designer operates
  7. 7. to design to create a design,
 in an environment where
 the designer operates
  8. 8. create
  9. 9. deliverables ‘deliverable’ is a term used in project management
 to describe a tangible or intangible object,
 produced as a result of the project,
 that is intended to be delivered to a customer
 (either internal or external).
  10. 10. list 10 UX deliverables
  11. 11. business design researchevaluation strategyproject
  12. 12. business design researchevaluation strategyproject pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta conceptdetailed design sketch personas competition roles steps interviews
  13. 13. business design researchevaluation strategyproject pitch position roadmap service design prototype test estimate beta conceptdetailed design sketch personas competition
  14. 14. business design researchevaluation strategyproject pitch
  15. 15. X
  16. 16. business design researchevaluation strategyproject estimate
  17. 17. estimate assumptions calculations (explanations) risks
  18. 18. example estimate assuming
 we design 10 wireframes
 (5 complex + 5 medium)
 plus 15 components
 we estimate
 we need 300 hours
 but
 we don’t know the documentation needs of the developer (5x16 + 5x8) + (15x12)

  19. 19. business design researchevaluation strategyproject position
  20. 20. client sub-brand
 communities core
 brand online support online sales client
  21. 21. competitor competitor competitor competitorcompetitor big competitor big competitor competitor competitor sub-brand
 communities core
 brand online support online sales client
  22. 22. competitor competitor competitor competitorcompetitor big competitor big competitor client competitor competitor sub-brand
 communities core
 brand online support online sales client
  23. 23. business design researchevaluation strategyproject competition
  24. 24. business design researchevaluation strategyproject roadmap
  25. 25. progress progress progress progress
  26. 26. area area area area area progress progress progress progress progress progress progress progress progress progress moment momentmoment moment
  27. 27. business design researchevaluation strategyproject personas
  28. 28. business design researchevaluation strategyproject prototype conceptdetailed design sketch
  29. 29. MOBILE APP MUSIC PLAYER IN BAR matching user profile bar profile OUT OF SCOPE
  30. 30. business design researchevaluation strategyproject service design
  31. 31. business design researchevaluation strategyproject test
  32. 32. business design researchevaluation strategyproject beta
  33. 33. business design researchevaluation strategyproject pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta sketchdetailed design concept personas competition roles steps interviews
  34. 34. to design to create a design,
 in an environment where
 the designer operates to create a design,
 in an environment where
 the designer operates
  35. 35. environment
  36. 36. org chart
  37. 37. draw your org chart
  38. 38. design in your org chart
  39. 39. to design to create a design,
 in an environment where
 the designer operates to create a design,
 in an environment where
 the designer operates
  40. 40. operate
  41. 41. business design researchevaluation strategyproject process
  42. 42. design process substantial disagreement exists
 concerning how designers
 produce designs. 1. the design process is plan-driven 2. designers attempt to optimize
 a design candidate
 for known constraints and objectives 3. the design process is understood
 in terms of a discrete sequence of stages 1. the design process is improvised 2. designers use creativity and emotion
 to generate design candidates
 3. no sequence of stages is apparent;
 analysis, design and implementation
 are contemporary and inextricably linked
  43. 43. 1. the design process is improvised 2. designers use creativity and emotion
 to generate design candidates
 
 3. no sequence of stages is apparent;
 analysis, design and implementation
 are contemporary and inextricably linked dynamic stable internal external 1. the design process is plan-driven 2. designers attempt to optimize
 a design candidate
 for known constraints and objectives 3. the design process is understood
 in terms of a discrete sequence of stages
  44. 44. 80-20 rule for problems 1. the design process is plan-driven 2. designers attempt to optimize
 a design candidate
 for known constraints and objectives 3. the design process is understood
 in terms of a discrete sequence of stages 1. the design process is improvised 2. designers use creativity and emotion
 to generate design candidates
 3. no sequence of stages is apparent;
 analysis, design and implementation
 are contemporary and inextricably linked 80% 20%
  45. 45. 80-20 rule for time spent 20% 80% 1. the design process is plan-driven 2. designers attempt to optimize
 a design candidate
 for known constraints and objectives 3. the design process is understood
 in terms of a discrete sequence of stages 1. the design process is improvised 2. designers use creativity and emotion
 to generate design candidates
 3. no sequence of stages is apparent;
 analysis, design and implementation
 are contemporary and inextricably linked
  46. 46. 80-20 rule for time spent 20% 80% 1. the design process is plan-driven 2. designers attempt to optimize
 a design candidate
 for known constraints and objectives 3. the design process is understood
 in terms of a discrete sequence of stages 1. the design process is improvised 2. designers use creativity and emotion
 to generate design candidates
 3. no sequence of stages is apparent;
 analysis, design and implementation
 are contemporary and inextricably linked assumes you have a process
  47. 47. why document a process? 1. to agree on what ‘things’ are called 2. to link design activities with other processes 3. to increase efficiency through standardization 4. to speed up integration of team members 5. to explain to your client where they are involved 6. to measure your work, so you can improve it
  48. 48. process documentation
  49. 49. sketch your process
  50. 50. sketch your process
  51. 51. SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles Persona
  52. 52. 1 2 3 4 Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  53. 53. 1 2 3 4user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  54. 54. http://www.slideshare.net/Hienadz.Drahun/
 50-visual-definitions-of-user-experience
  55. 55. user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  56. 56. 1.identify your current deliverables 2.create diagram with deliverables & phases
  57. 57. 10 steps 1.identify your current deliverables 2.create diagram with deliverables & phases 3.describe activities, specifying input & output 4.present process to rest of company 5.improve diagram & descriptions ...
  58. 58. 10 steps ... 6.create templates & instructions for deliverables 7.update diagram & descriptions 8.promote your process, internally & externally 9.measure & evaluate working with the process 10. continue to improve the process
  59. 59. to design to create a design,
 in an environment where
 the designer operates
  60. 60. you can do better!
 improve your
 design process
  61. 61. to design to create a design,
 in an environment where
 the designer operates
 and keeps improving
  62. 62. improve
  63. 63. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  64. 64. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  65. 65. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  66. 66. business design researchevaluation strategyproject with whom
  67. 67. where in the org chart
  68. 68. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  69. 69. business design researchevaluation strategyproject process pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta sketchdetailed design concept personas competition roles steps interviews which deliverable
  70. 70. user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles where in the process
  71. 71. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  72. 72. success for a design product usage
 
 compliments vs. complaints
 
 value of the brand
  73. 73. success for a design team on time & within budget
 
 efficient & effective
 
 valued by colleagues
  74. 74. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  75. 75. when 9 June
  76. 76. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  77. 77. write a plan I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  78. 78. to design to create a design,
 in an environment
 where the designer operates
 and keeps improving
  79. 79. you can do better!
 improve your
 design process @pboersma UX Scotland 2016, Edinburgh

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