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Where Does IA Fit in the Design Process

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Container for the Panel discussion about Design Processes and the place IA has in it. Panel was held at the IA Summit 2007 in Las Vegas, Nevada, USA. The moderator was Peter Boersma, the panelists Livia Labate, Larisa Warnke, Leisa Reichelt, Josh Seiden and Peter Merholz.

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Where Does IA Fit in the Design Process

  1. 1. IA Summit 2007 Where does IA fit in the design process? Moderator: Peter Boersma, Info.nl info . nl FULL SERVICE INTERNET AGENCY
  2. 3. Panel set-up <ul><li>What are we here for? </li></ul>
  3. 4. The questions <ul><ul><li>what is a design process? </li></ul></ul><ul><ul><li>who needs a design process? </li></ul></ul><ul><ul><li>when should IAs be part of the design process? </li></ul></ul><ul><ul><li>where do you keep your design process? </li></ul></ul><ul><ul><li>how do you communicate a design process? </li></ul></ul><ul><ul><li>why should you create a design process? </li></ul></ul>
  4. 5. The panelists <ul><ul><li>Livia Labate , Sr. Manager Information Architecture & Usability, Comcast </li></ul></ul><ul><ul><li>Larisa Warnke , Sr. User Experience Architect, Carlson Marketing Group </li></ul></ul><ul><ul><li>Leisa Reichelt , Principal Consultant, Flow Interactive </li></ul></ul><ul><ul><li>Josh Seiden , Design Manager, Liquidnet </li></ul></ul><ul><ul><li>Peter Merholz , President, Adaptive Path </li></ul></ul>
  5. 6. Livia Labate <ul><ul><li>Manager Information Architecture & Usability, </li></ul></ul><ul><ul><li>Comcast </li></ul></ul>
  6. 7. Larisa Warnke <ul><ul><li>Senior User Experience Architect, Carlson Marketing Group </li></ul></ul>
  7. 8. Leisa Reichelt <ul><ul><li>Information Architect, Flow Interactive </li></ul></ul>
  8. 9. Josh Seiden <ul><ul><li>Design Manager, Liquidnet </li></ul></ul>
  9. 10. Peter Merholz <ul><ul><li>President, Adaptive Path </li></ul></ul>
  10. 11. The moderator <ul><ul><li>Peter Boersma Interaction Designer Info . nl, Amsterdam 1982-1984 Commodore C16 programmer (made $750 out of $50 machine at the age of 14) 1988-1995 Student Information Ergonomics (Computer Science + Ergonomics) 1995-2000 General Design (UI Designer, Project Manager, Senior UI Designer) 2000-2002 Satama Interactive (UI Manager, Consultant User Understanding, Concept Designer) 2002-2005 EzGov (Information Architect, finally!) 2005-2006 User Intelligence (Managing Partner and Consultant User Experience) 2006  Info . nl (Sr. Interaction Designer) </li></ul></ul>
  11. 12. My experience 2000 – 2002 Satama Unified Process 2002 – 2005 Standards for User Experience (StUX) 2002 – now From “T-model” to “Patterns+Process=?” What: helped specify and roll-out a RUP-based process for a web agency with an extra first phase and a user-centered layer. Result: a booklet, an online database with descriptions, templates & examples of deliverables, plus training materials for all employees. Later followed by SUP-light.
  12. 13. Satama Unified Process Artefacts Discovery Scan Inception Elaboration Construction Transition Analysis Insight Customer representation & Online offering Functional & Supplementary Requirements Interaction & Technical Design User & Technical Prototype Usability, Technical & eBrand Validation Launch Plan Project & Scope Plan Customer representation & Online offering Functional & Supplementary Requirements Interaction & Technical Design User & Technical Prototype Usability & Technical Validation Launch Plan Project Plan Interaction & Technical Design Software components Technical Validation Production environment Project Plan Guidelines Usability & Technical Validation Launched Service Project Plan & Closing Document VI Validation VII Launch Project management IV Analysis & design III Requirement capture II Business modeling I User exploration V Implementation
  13. 14. My experience 2000 – 2002 Satama Unified Process 2002 – 2005 Standards for User Experience (StUX) 2002 – now From “T-model” to “Patterns+Process=?” What: Define and promote EzGov’s (*) user-centered design additions to a RUP-based software/web-application design process. Result: a process diagram, 1-page descriptions of deliverables, wall-sized posters. (*) Yes, the competitor of govWorks in the movie “Startup.com”
  14. 15. StUX Process Artefacts
  15. 16. My experience 2000 – 2002 Satama Unified Process 2002 – 2005 Standards for User Experience (StUX) 2002 – now From “T-model” to “Patterns+Process=?” What: Thinking, writing and speaking about design processes. Result: An ongoing series of conference sessions, keynotes, blog postings and panels on IA/UX/design processes and deliverables.
  16. 18. Panel set-up <ul><li>What are we here for, again? </li></ul>
  17. 19. The questions <ul><ul><li>what is a design process? </li></ul></ul><ul><ul><li>who needs a design process? </li></ul></ul><ul><ul><li>when should IAs be part of the design process? </li></ul></ul><ul><ul><li>where do you keep your design process? </li></ul></ul><ul><ul><li>how do you communicate a design process? </li></ul></ul><ul><ul><li>why should others create a design process? </li></ul></ul>
  18. 20. More questions <ul><ul><li>who is responsible for the process? </li></ul></ul><ul><ul><li>what does your process look like? </li></ul></ul><ul><ul><li>when do you decide to change the process? </li></ul></ul><ul><ul><li>where does your process end? </li></ul></ul><ul><ul><li>how did you learn about processes? </li></ul></ul><ul><ul><li>why would a team not follow the process? </li></ul></ul>
  19. 21. Your questions! <ul><ul><li>who </li></ul></ul><ul><ul><li>what </li></ul></ul><ul><ul><li>when </li></ul></ul><ul><ul><li>where </li></ul></ul><ul><ul><li>how </li></ul></ul><ul><ul><li>why </li></ul></ul>
  20. 22. Final question <ul><ul><li>who plans improve their process? </li></ul></ul>
  21. 23. Thank you, panelists! <ul><ul><li>Livia Labate </li></ul></ul><ul><ul><li>Larisa Warnke </li></ul></ul><ul><ul><li>Leisa Reichelt </li></ul></ul><ul><ul><li>Josh Seiden </li></ul></ul><ul><ul><li>Peter Merholz </li></ul></ul>
  22. 24. Sint Antoniesbreestraat 16 | 1011 HB Amsterdam | www.info.nl | contact@info.nl | +31 ( 0)20 530 9136 Thank you!

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