Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
(still) the next step forInformation Architects?       Peter Boersma - April 8, 2011
Peter in 5 minutes
640      480
Peter in 5 minutes
5 years ago, at Italian IA Summit
Peter
Buon giorno! Mi chiamo Peter  Peter
Hello! Nazywam się PiotrPiotr
one of the many Peters in IA
UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step ...
In the beginning, there was Little IA                IA                 IA
Little IA“At one end of the spectrum, the little information architectmay focus solely on bottom-up tasks, such as the def...
and then, IAs discovered other fields   Industrial Design,Visual Design, Information Design, Interaction Design, Usability,...
and discovered overlap  Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Mar...
some tried to “solve” it this way  Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copy...
BIG IA“At the other end [of the spectrum], the Big InformationArchitect may play the role of an orchestra conductor or fil...
I donʼt agree  Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & ...
some skills are unique to IAother fields                      other fields                   IA              search, metadat...
some skills we share with othersother fields                         other fields              navigation, labels,          ...
but I do believe IA is biggerother fields                other fields               IA
because there are other aspects               selling, managing,              process, team, ROIother fields               ...
Business IA“The exercise of designing an information architecture –learning or defining what an organization is, what it w...
so, this is my T-model for IA              business IAother fields                 other fields              shallow IA     ...
UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step ...
other fields have T-models too               business IA other fields                 other fields               shallow IAIx...
all of them!   Vis Info                      MarID   D D            IxD   IA   Usab Copy                                 C...
and I believe the overlap is      user experience   Vis Info                      MarID   D D            IxD   IA   Usab C...
User Experience“User Experience encompasses all aspects of the end-users[online] interaction with the company, its service...
UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step ...
user experience is mostly other fields      user experience   Vis Info                   MarID          IxD     Usab Copy  ...
raise your hand if you are:   Vis Info                      MarID   D D            IxD   IA   Usab Copy                   ...
but does your diploma say IA?   Vis Info                     MarID   D D            IxD   ?   Usab Copy                   ...
we all come from different fields      user experience   Vis Info                      MarID   D D            IxD   IA   Us...
and we are all moving around      user experienceIxD           IA         usabili
we all have our own T-shape          business user experience           shallow            deep
we are all UX practitioners!           business user experience           shallow            deep
UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step ...
What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education ...
insight in overlap with other fields      user experience   Vis Info                      MarID   D D            IxD   IA  ...
overlap with other fields              business IAother fields   guerilla IA   other fields              shallow IA          ...
ivV ! a    Guerilla IA   A+                 =
Guerilla IA“Guerrilla IA is a set of simplified IA methods that can be away for a company to gradually build up its relian...
What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education ...
a definition of IA (okay, mine)                       business process,                 selling, managing,                 ...
What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education ...
T-shaped education and experience            business IA     user experience             shallow IA               IA      ...
T-shaped education and experience            business IA     user experience             shallow IA               IA      ...
http://www.iainstitute.org
T-shaped education and experience            business IA     user experience             shallow IA               IA      ...
more                              elements of                            user experience                             real-...
Business                                these                            influence the   Manage                  User Expe...
Pitch                                                        Estimate                                            Business ...
Pitch                                                        Estimate                                            Business ...
What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education ...
worldwide-to-local organizations
we need Peters everywhere!
Who is the Italian Peter?Pietro              (m/f)
Who is the Italian Peter?    Andrea Resmini
5 years ago, at Italian IA Summit
2011, Polish IA Summit
what is the situation in 2011?      user experience   Vis Info                      MarID   D D            IxD   IA   Usab...
what is the situation in 2011?      user experience   Vis Info                      MarID   D D            IxD   IA   Usab...
Information Architecture in 2011events:orgs:mags:
http://www.iasummit.org
http://www.euroia.org
PragueCzech Republic
http://www.iasummit.it
http://www.iakonferenz.org
MunichGermany
Information Architecture in 2011events:orgs:mags:
worldwide-to-local organizations           http://www.iainstitute.org
Everything else in 2011       http://www.iainstitute.org
http://www.iainstitute.org
Information Architecture in 2011events:orgs:mags:
http://www.boxesandarrows.com
what is the situation in 2011?      user experience   Vis Info                      MarID   D D            IxD   IA   Usab...
Other fields in 2011other organizations:
Everything else in 2011       http://www.sigchi.org
Everything else in 2011       http://www.sigchi.org
Everything else in 2011others: IxDA, SIGCHI, UPA, HFES, AIGA, STC, DMI, Service DesignNetwork                        http:...
IxDA in Europe
IxDA in Poland                 http://www.ixda.org
what is the situation in 2011?      user experience   Vis Info                      MarID   D D            IxD   IA   Usab...
User Experience in 2011events:orgs:
User Experience in 2011events:orgs:
http://www.uxnet.org
User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
http://berliniacocktailhour.blogspot.com
http://ux-paris.com
http://groups.yahoo.com/group/UXCocktailHoursAmsterdam/
http://www.meetup.com/
User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
http://blog.semanticfoundry.com/2010/08/25/the-ux-canon-essential-reading-for-the-user-experience-designer/
we have Peters in many places
What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education ...
all of us are UX practitioners!      user experience   Vis Info                      MarID   D D            IxD   IA   Usa...
“I am a UX practitioner!”      user experience   Vis Info                      MarID   D D            IxD   IA   Usab Copy...
Information Architects are UX practitioners!      Peter Boersma - April 8, 2011
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
Upcoming SlideShare
Loading in …5
×

UX: (still) the next step for Information Architects

6,259 views

Published on

Peter Boersma's closing keynote presentation at the 2011 Polish IA Summit. By showing the T-model for IA, Peter explains that IAs are User Experience practitioners. Includes resources for IAs to become better UX practitioners.

Published in: Design

UX: (still) the next step for Information Architects

  1. 1. (still) the next step forInformation Architects? Peter Boersma - April 8, 2011
  2. 2. Peter in 5 minutes
  3. 3. 640 480
  4. 4. Peter in 5 minutes
  5. 5. 5 years ago, at Italian IA Summit
  6. 6. Peter
  7. 7. Buon giorno! Mi chiamo Peter Peter
  8. 8. Hello! Nazywam się PiotrPiotr
  9. 9. one of the many Peters in IA
  10. 10. UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
  11. 11. In the beginning, there was Little IA IA IA
  12. 12. Little IA“At one end of the spectrum, the little information architectmay focus solely on bottom-up tasks, such as the definitionof metadata fields and controlled vocabularies.”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html Library & Information Science (LIS) structure, storage and use indexing, retrieval and search metadata, labeling and display data ➔ information ➔ knowledge deliverables: rules for ranking, content inventories, card sorts, controlled vocabularies, sitemaps.
  13. 13. and then, IAs discovered other fields Industrial Design,Visual Design, Information Design, Interaction Design, Usability, Copywriting, Marketing & Communications, Computer Science IA
  14. 14. and discovered overlap Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science overlap IA
  15. 15. some tried to “solve” it this way Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science BIG IA
  16. 16. BIG IA“At the other end [of the spectrum], the Big InformationArchitect may play the role of an orchestra conductor or filmdirector, conceiving a vision and moving the team forward”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html combining many fields and backgrounds concept design online information strategy enterprise information architecture deliverables: concept maps, storyboards, scenarios, personas, use cases, wireframes, templates, usability tests, styleguides, roadmaps, metrics, etc.
  17. 17. I donʼt agree Industrial Design,Visual Design, InformationDesign, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science BIG IA
  18. 18. some skills are unique to IAother fields other fields IA search, metadata thesauri
  19. 19. some skills we share with othersother fields other fields navigation, labels, content, flows IA
  20. 20. but I do believe IA is biggerother fields other fields IA
  21. 21. because there are other aspects selling, managing, process, team, ROIother fields other fields IA
  22. 22. Business IA“The exercise of designing an information architecture –learning or defining what an organization is, what it wants tocommunicate and to whom, and what its business model is –is ultimately about strategy.”Lou Rosenfeld,The Tail Wags The Dog, http://www.ddj.com/documents/s=3257/nam1012432633/index.html consultancy skills business insight deliverables: business model, ROI calculations, target audience, usage scenarios, workflow, roles, design process, metrics, etc.
  23. 23. so, this is my T-model for IA business IAother fields other fields shallow IA IA deep IA
  24. 24. UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
  25. 25. other fields have T-models too business IA other fields other fields shallow IAIxD IA usabili deep IA
  26. 26. all of them! Vis Info MarID D D IxD IA Usab Copy Com CS
  27. 27. and I believe the overlap is user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  28. 28. User Experience“User Experience encompasses all aspects of the end-users[online] interaction with the company, its services, and itsproducts.”Nielsen Norman Group, User Experience - Our Definition, http://www.nngroup.com/about/userexperience.html merging of multiple disciplines, including engineering,marketing, graphical and industrial design, and interfacedesign meet the needs of the customer strive for simplicity and elegance go beyond giving customers what they say they want produce products that are a joy to own, a joy to use
  29. 29. UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
  30. 30. user experience is mostly other fields user experience Vis Info MarID IxD Usab Copy CS D D Com
  31. 31. raise your hand if you are: Vis Info MarID D D IxD IA Usab Copy Com CS
  32. 32. but does your diploma say IA? Vis Info MarID D D IxD ? Usab Copy Com CS
  33. 33. we all come from different fields user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  34. 34. and we are all moving around user experienceIxD IA usabili
  35. 35. we all have our own T-shape business user experience shallow deep
  36. 36. we are all UX practitioners! business user experience shallow deep
  37. 37. UX: the next step for IAs?1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?3. What are the next steps for IAs?
  38. 38. What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
  39. 39. insight in overlap with other fields user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  40. 40. overlap with other fields business IAother fields guerilla IA other fields shallow IA IA deep IA
  41. 41. ivV ! a Guerilla IA A+ =
  42. 42. Guerilla IA“Guerrilla IA is a set of simplified IA methods that can be away for a company to gradually build up its reliance onsystematic IA methods, starting with the bare minimum andgradually progressing to a more refined lifecycle approach.”Adapted from Jakob Nielsen’s, Guerrilla HCI: Using Discount Usability Engineering to Penetrate the IntimidationBarrier, http://www.useit.com/papers/guerrilla_hci.html Focus on shallow skills Card sorting tools, content inventory templates Navigation & search patterns, evaluation criteria Standardized methods & documentation templates Success stories, cost-benefit examples
  43. 43. What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
  44. 44. a definition of IA (okay, mine) business process, selling, managing, IA team, ROI guerilla IA simplified methodsother fields other fields shallow IA navigation, labels, content, flows IA deep IA search, metadata, thesauri
  45. 45. What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
  46. 46. T-shaped education and experience business IA user experience shallow IA IA deep IA
  47. 47. T-shaped education and experience business IA user experience shallow IA IA deep IA
  48. 48. http://www.iainstitute.org
  49. 49. T-shaped education and experience business IA user experience shallow IA IA deep IA
  50. 50. more elements of user experience real-world design deliverablespeter boersma http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
  51. 51. Business these influence the Manage User Experience Strategy too! ProcessEvaluation typical Research User-Centered Design Designhttp://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
  52. 52. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service DesignScope Competition ProcessTest Interviews Review Requirements Evaluation Research Roadmap Personas Prototype Design Sketch Detailed Design Concept http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
  53. 53. Pitch Estimate Business Optimize Scenarios Beta Position Roles Manage Strategy Steps Service DesignScope Competition ProcessTest Interviews Review Requirements Evaluation Research Roadmap http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
  54. 54. What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
  55. 55. worldwide-to-local organizations
  56. 56. we need Peters everywhere!
  57. 57. Who is the Italian Peter?Pietro (m/f)
  58. 58. Who is the Italian Peter? Andrea Resmini
  59. 59. 5 years ago, at Italian IA Summit
  60. 60. 2011, Polish IA Summit
  61. 61. what is the situation in 2011? user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  62. 62. what is the situation in 2011? user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  63. 63. Information Architecture in 2011events:orgs:mags:
  64. 64. http://www.iasummit.org
  65. 65. http://www.euroia.org
  66. 66. PragueCzech Republic
  67. 67. http://www.iasummit.it
  68. 68. http://www.iakonferenz.org
  69. 69. MunichGermany
  70. 70. Information Architecture in 2011events:orgs:mags:
  71. 71. worldwide-to-local organizations http://www.iainstitute.org
  72. 72. Everything else in 2011 http://www.iainstitute.org
  73. 73. http://www.iainstitute.org
  74. 74. Information Architecture in 2011events:orgs:mags:
  75. 75. http://www.boxesandarrows.com
  76. 76. what is the situation in 2011? user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  77. 77. Other fields in 2011other organizations:
  78. 78. Everything else in 2011 http://www.sigchi.org
  79. 79. Everything else in 2011 http://www.sigchi.org
  80. 80. Everything else in 2011others: IxDA, SIGCHI, UPA, HFES, AIGA, STC, DMI, Service DesignNetwork http://www.upassoc.org
  81. 81. IxDA in Europe
  82. 82. IxDA in Poland http://www.ixda.org
  83. 83. what is the situation in 2011? user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  84. 84. User Experience in 2011events:orgs:
  85. 85. User Experience in 2011events:orgs:
  86. 86. http://www.uxnet.org
  87. 87. User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
  88. 88. User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
  89. 89. User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
  90. 90. http://berliniacocktailhour.blogspot.com
  91. 91. http://ux-paris.com
  92. 92. http://groups.yahoo.com/group/UXCocktailHoursAmsterdam/
  93. 93. http://www.meetup.com/
  94. 94. User Experience in 2011mags:groups:cocktails: Berlin / Paris / Amsterdambooks:
  95. 95. http://blog.semanticfoundry.com/2010/08/25/the-ux-canon-essential-reading-for-the-user-experience-designer/
  96. 96. we have Peters in many places
  97. 97. What are the next steps for IA?1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation (for UX)
  98. 98. all of us are UX practitioners! user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  99. 99. “I am a UX practitioner!” user experience Vis Info MarID D D IxD IA Usab Copy Com CS
  100. 100. Information Architects are UX practitioners! Peter Boersma - April 8, 2011

×