1. User Experience Deliverables in Practice Peter Boersma info . nl FULL SERVICE INTERNET AGENCY IA Konferenz 2009 – “IA in Business und Praxis”

5. Theory =/= Practice

6. UX Theory =/= UX Practice

7. So?

8. UX Theory =/= UX Practice

9. Theory: 5 UX Elements usability interaction design information architecture visual design information design i-stuff

10. Theory: 6 UX Elements Information Architecture

11. Theory: 7 UX Elements Theory: 7-able UX Elements

12. Theory: 9 UX Elements

13. Theory: 9 UX Elements

14. Happy Birthday Jesse James Garrett!

15. Theory: 10 UX Elements

16. Theory: 26 UX Elements

17. Theory: 33 UX Elements

18. Theory: 45 UX Elements

19. Theory: >70 UX Elements

20. Theory: too many UX elements usability interaction design information architecture visual design information design i-stuff ?

31. UX Theory RESEARCH EVALUATE DESIGN

32. UX Theory interaction service quality software RESEARCH EVALUATE DESIGN

33. UX Theory “ encompass” “ overarching” interaction service quality software “ integrated” “ addressing all aspects” RESEARCH EVALUATE DESIGN

34. UX Theory =/= UX Practice

35. Practice prototype test user research RESEARCH EVALUATE DESIGN

36. Practice prototype test user research launch pitch requirements RESEARCH EVALUATE DESIGN estimate position document process review optimize scope trends roadmap scenarios promote

37. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios RESEARCH EVALUATE DESIGN promote

38. Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote

39. Practice MANAGE STRATEGY RESEARCH EVALUATE DESIGN BUSINESS

41. Practice pitch BUSINESS launch optimize promote

58. Practice pitch BUSINESS launch optimize promote

60. Practice position trends roadmap scenarios STRATEGY

61. Strategy: Trends

62. Strategy: Positioning content sales community Core brand Big Competitor 2 Client 2011 Competitor Big Competitor 1 Comp. Comptetitor comptetitor subbrand BrandX Client

63. Strategy: Scenarios A B or client.com subsite-X.client.com subsite-Y.client.com client.com

64. Strategy: Roadmap

65. Practice position trends roadmap scenarios STRATEGY

66. Practice DESIGN RESEARCH EVALUATE

84. Practice DESIGN RESEARCH EVALUATE

85. Practice launch pitch document process optimize BUSINESS promote

86. Business: Optimize Old online form - 1 step to fill out - 1 step to print - 1 thank-you page New online form - 1 step for customer Y/N - 4 steps to fill out the form - 1 step to print - 1 thank-you page 7.7% 20.3% conversion rate conversion rate

87. Business: Optimize

88. Business: Launch of SNS Bank website

89. Business: Promote

93. Business: Promote yourself

102. Practice launch pitch document process optimize BUSINESS promote

104. Practice estimate document process requirements scope MANAGE

105. Manage: Estimate

108. Manage: Scope

109. Manage: Focus in Scope hard easy essential contribution Quick wins Maintenance Winners Quality improvements Pick just a few of these!

112. Manage: Document Process

113. Very basic

118. somewhat complex

122. lists of deliverables

126. links between deliverables

130. beautiful diagrams

134. fully documented processes

138. Practice estimate document process requirements scope MANAGE

139. UX Practice prototype test user research launch estimate position pitch document process review requirements optimize scope trends roadmap scenarios BUSINESS MANAGE STRATEGY RESEARCH EVALUATE DESIGN promote

140. UX Theory “ encompass” “ overarching” interaction service quality software “ integrated” “ addressing all aspects” RESEARCH EVALUATE DESIGN

141. UX Theory =/= UX Practice

142. So?

146. So:

148. make an impact on the business

149. link to strategy in your design decicions

150. document your work and work process

151. promote the results

154. MORE Peter Boersma

156. Thank you!

157. User Experience Deliverables in Practice Peter Boersma info . nl FULL SERVICE INTERNET AGENCY IA Konferenz 2009 – “IA in Business und Praxis”