SlideShare a Scribd company logo
1 of 170
Download to read offline
UX Beyond UCD
            or
      the impact of
   Business, Strategy,
Management and Process
 on the User Experience
the impact of

 Business
  Strategy
Management
and Process
      on the
  User Experience
UX Beyond UCD (Seattle)
power up!
            UX beyond UCD




              @pboersma
August 2, PS-SIGCHI & Ixda, seattle, USA
Freelance
                Interaction Designer
                Design Process Consultant

                * since 1995
                * user research
                * requirements analysis
                * concept design
                * detailed design & prototype
Peter Boersma
                * usability evaluation
                * present
                * teach
Freelance
                     Creative Director UX
                     Visual & Interaction Designer


                     * since 1996
                     * international experience
                     * design & branding
                     * functionality & aesthetics
B irgit G eiberger   * business & user goals
                     * people management
                     * active in IxDA
Peter Boersma   Birgit Geiberger
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
2001
2012
UX Beyond UCD (Seattle)
?
Design
Strategy Research
Business



 Manage                 Strategy

             Process

Evaluation              Research



             Design
Business



 Manage                     Strategy

             Process
                           of nce
                        ts rie
                      en pe
Evaluation        em Ex        Research
                El er
                  s
                U

             Design
Business



 Manage                      Strategy

               Process

Evaluation      typical      Research
             User-Centered
                Design


               Design
Business


                  More
 Manage       Elements of      Strategy
             User Experience

                Process

Evaluation                     Research



                Design
Business


                  these
 Manage       influence the    Strategy
             User Experience
                   too!
                Process

Evaluation                     Research



                Design
Pitch
                               Business                     Estimate

       Optimize                                                  Scenarios

  Beta                                                                 Position
                                     Roles

         Manage                                         Strategy
                           Steps              Roadmap
Scope                                                                   Competition

                                   Process
Test                                                                     Interviews
                          Review             Requirements

        Evaluation                                      Research
                               Service Design

                                                                  Personas
 Prototype


                                   Design                     Sketch

             Detailed Design                     Concept
power up!
   UX beyond ucD
for each deliverable I will show:
    an example
    tips & tricks
    input from the ux team
    influence on UX
Pitch   Business   Estimate

                        Scenarios
press play to start
opponent:




The Account Manager
opponent:




The Account Manager
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
X
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
Tips & tricks for the pitch:
                      pitch

  en-vision the future
  by visualizing it
  set expectations
  around client-contribution
input from ux team on the pitch:
                          pitch

  visions of the future
  sketches of partial solutions
  description of the design process
INFLUENCE OF THE PITCH ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Pitch
        Business   Estimate
                       Scenarios
Select Game Length:
         1 min
         5 min
        15 min
       30 min
       60 min
opponent:




The Estimator
how many
dots do you
   see?
“many”
         and

     “a lot”
are good first guesses!
input for estimates        output

     scope items
    requirements         assumptions
      approach           calculations
     team skills         explanations
   experience with           risks
        subject
experience with client
 experience of client

   when available        when possible
output           example output
assumptions              assuming
                 we design 10 wireframes
                 (5 complex + 5 medium)
                   plus 15 components
 calculations          we estimate
                    we need 300 hours
(explanations)   (5x16 + 5x8) + (15x12)
     risks                  but
                    we don’t know the
                      documentation
                           needs
                     of the developer
Tips & tricks for estimating
                  estimating:

  you determine what gets
  estimated
  explore every assumption
input by ux team on estimates:
                    estimates

  assumptions & risks
  what is easy/hard?
  estimates for deliverables
INFLUENCE OF an estimate ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Position
Strategy
           Competition
select player 1
opponent:




The Brand Strategist
sales                      service
                  client




core brand            communities
         client
communities

                                          Competitor


    client                                           Competitor

                    Big        Big
                 Competitor Competitor
sales                                                             service
        Competitor
                         Competitor



            Competitor                Competitor   client Competitor

                           core brand
Tips & tricks for positioning
                  positioning:

  1. create a map
  2. find the spot that matches
     your ux vision
  3. see who else is there
  4. identify differences
input by ux team on positioning:
                    positioning

   attributes that are important
   to users
   competitors, in terms of UX
   scope items that differentiate
INFLUENCE OF positioning ON UX:

* define UX Vision
         ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Position

Strategy
    Competition
select player 2
opponent:




The Competitor
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
Tips & tricks for competitive analysis
                              analysis:


       “know your enemy”
       (sun tzu, the art of war)
input by ux team on competitive analysis:

       competitors, in terms of UX
       swot analyses
       (strengths-weaknesses-
       opportunities-threats)
INFLUENCE OF competitive analysis ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Test                                                         Interviews


       Evaluation                 typical      Research
                               User-Centered
                                  Design
                                                       Personas
 Prototype


                                 Design             Sketch

             Detailed Design              Concept
user-centered
      design

   Quiz
2012 Olympics Edition
which
deliverable
  is this?
Instructions:
 1. shout the name of
    the deliverable
2. keep your own score
      (be honest)
3. win a fabulous prize!
First a


TEST
 round
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Wireframe
UX Beyond UCD (Seattle)
okay, let’s

START
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Eyetracking
 heatmap
(Evaluation)
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Moodboard
 (Design)
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Styleguide
(Design)
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Usability
test report
(Evaluation)
which
deliverable
  is this?
UX Beyond UCD (Seattle)
Card Sort
Dendogram
(Research)
which
deliverable
  is this?
UX Beyond UCD (Seattle)
InfoGraphic
 (Design)
UX Beyond UCD (Seattle)
which
deliverable
  is this?
Optimize

  Beta

         Manage
Scope
select difficulty
    easy
    medium
    hard
    expert
opponent:




The Project Manager
    or the product manager
essential         pick
                      just a few of
                     these for your
                         project!
       quick    winner!
        win
easy                       hard

       repair   quality

   merely contributes
Tips & tricks for scoping
                  scoping:


 1. rank all scope-item candidates
 2.determine their dependencies
 3.select the winners
input by ux team on scoping
                    scoping:

 what is easy / hard?
 what contributes / is essential?
 what should go together?
INFLUENCE OF scoping ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Optimize

 Beta
        Manage
Scope
opponent:




The (alfa) BETA jock
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
Tips & tricks for beta testing
                       testing:


   1. tell users what you plan to do
   2. do it
   3. tell them what you have done
   4. ask them how they feel about it
input by ux team on beta testing
                         testing:

   what to test together
   what to measure or ask
   analysis of feedback
   response to feedback
INFLUENCE OF beta testing ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Optimize
  Beta

         Manage
Scope
play again?
    yes
    no
opponent:




The Perfectionist
A
B
C
UX Beyond UCD (Seattle)
28% better
Tips & tricks for optimizing:
                  optimizing



  10 experiment to learn
     what works for your users
  20 goto 10
input by ux team on optimizing:
                    optimizing

  ux version of KPI’s
  (key performance indicators)
  alternative designs
  analysis of usage
INFLUENCE OF optimizing ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Pitch
                               Business             Estimate

       Optimize                                          Scenarios

  Beta                                                         Position

         Manage                                 Strategy
Scope                                                           Competition

                               Process
Test                                                             Interviews


        Evaluation                             Research
                                                          Personas
 Prototype


                               Design                 Sketch

             Detailed Design              Concept
Roles



Steps             Roadmap

        Process
Review            Requirements


    Service Design
set up campaign
opponent:




The Procrastinator
progress


  progress


 progress


progress
moment         moment                     moment        moment
                    progress                        progress
       progress                                                progress
Area                    progress               progress                   Area
                                    progress

                progress                              progress
                                   progress
       Area                                                       Area

                                    Area
UX Beyond UCD (Seattle)
Tips & tricks for roadmaps
                  roadmaps:


 1. define the future of the system
 2.identify incremental steps
 3.group into meaningful releases
 4.learn & adjust the roadmap
input by ux team on roadmaps:
                    roadmaps

  areas for progress
  scope-items (progress) per area
  estimates per scope-item
  what should go together?
INFLUENCE OF roadmaps ON UX:

* define UX Vision
         ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Roles



Steps             Roadmap


     Process
Review           Requirements


    Service Design
Create new map?
      yes
       no
opponent:




The Process Freak
?
A       B
A   1   2        3            4       B


                     4a
        2a
C   1        3       4b   5       6   D
        2b
                     4c
na                          A P
            o
       Pers                        T EM
                                 SI

     ire-          wire
                        fr
 equ
                          ames
r                                   usabi
                                            lity
  me  nts
                                        test


      cr een        design       proto-
    S              principles
     FL  OW                      type
e-       design
   uir                      wire               proto-
req ts        principles         fr ames
  men                                           type




       1           2            3                4

          a            AP
      son           EM                     usabi
                                                lity te
Per              IT             een                     st
               S            Scr
                                 W
                             FLO
e-       design
    uir                      wire               proto-
 req ts        principles         frames
   men                                           type




  user         concept       detailed      prototype
    1
research          2
                design          3
                              design           4
                                           & evaluate

           a            AP
       son           EM                     usabi
                                                 lity te
 Per              IT             een                     st
                S             Scr
                                   W
                               FLO
user
     research

                   detailed
                    design
C     concept
       design                   D

    prototype &   prototype &
      evaluate      evaluate
?
A   1   2       3   4   B
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
wire
       e-        design          fr
   uir                             ames        proto-
req ts         principles
  men                                           type



  user         concept      detailed      prototype
reseach         design       design       & evaluate

           a           AP
       son        TE
                     M                     usabi
                                                lity te
 Per                               en                   st
                SI           S cre
                                    W
                              FLO
Tips & tricks for the design processes
                             processes:



       1. brainstorm deliverables
       2. create a diagram
       3. document the entire process

       do not copy someone else’s diagram
input by ux team on the design process:
                               process

      ux team deliverables
      ux team responsibilities
      preferred way of working
INFLUENCE OF the design process ON UX:

* define UX Vision
         ux vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
Pitch
                               Business                     Estimate

       Optimize                                                  Scenarios

  Beta                                                                 Position
                                     Roles

         Manage                                         Strategy
                           Steps              Roadmap
Scope                                                                   Competition

                                   Process
Test                                                                     Interviews
                          Review             Requirements

        Evaluation                                      Research
                               Service Design

                                                                  Personas
 Prototype


                                   Design                     Sketch

             Detailed Design                     Concept
Business

                 you can
             influence these
 Manage         non-design     Strategy
                deliverables

                Process

Evaluation                     Research



                Design
Business


                  More
 Manage       Elements of      Strategy
             User Experience

                Process
                              of nce
                           ts rie
                         en pe
Evaluation           em Ex        Research
                   El er
                     s
                   U

                Design
UX Beyond UCD (Seattle)
UX Beyond UCD (Seattle)
These opponents:




influence the UX
These opponents:




influence the UX
INFLUENCE OF non-design deliverables ON UX:

* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
power up!
            UX beyond ucD




              @pboersma
August 2, PS-SIGCHI & Ixda, seattle, USA
game over


  @pboersma

More Related Content

What's hot

The Pragmatic designer's 'OCD' approach to UX design Practice
The Pragmatic designer's 'OCD' approach to UX design PracticeThe Pragmatic designer's 'OCD' approach to UX design Practice
The Pragmatic designer's 'OCD' approach to UX design PracticeMalini Rao
 
UX: (still) the next step for Information Architects
UX: (still) the next step for Information ArchitectsUX: (still) the next step for Information Architects
UX: (still) the next step for Information ArchitectsPeter Boersma
 
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)Peter Boersma
 
User Experience: A Lean UX Process
User Experience: A Lean UX ProcessUser Experience: A Lean UX Process
User Experience: A Lean UX ProcessRicardo Luiz
 
What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)Peter Boersma
 
Designing Employee Experiences (EuroIA 2018)
Designing Employee Experiences (EuroIA 2018)Designing Employee Experiences (EuroIA 2018)
Designing Employee Experiences (EuroIA 2018)Peter Boersma
 
Getting to the core, requirements gathering in the wild
Getting to the core, requirements gathering in the wildGetting to the core, requirements gathering in the wild
Getting to the core, requirements gathering in the wildFemke Goedhart
 
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)Rosenfeld Media
 
Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager TrainingRob Betcher
 
Best user experience design company
Best user experience design companyBest user experience design company
Best user experience design companyamandacerry
 
User Experience Services update - Digital Transformation Initiative Board - U...
User Experience Services update - Digital Transformation Initiative Board - U...User Experience Services update - Digital Transformation Initiative Board - U...
User Experience Services update - Digital Transformation Initiative Board - U...Neil Allison
 
The BA role in Agile Development
The BA role in Agile Development The BA role in Agile Development
The BA role in Agile Development Agileee
 
Requirement Writing for Product Management
Requirement Writing for Product ManagementRequirement Writing for Product Management
Requirement Writing for Product ManagementNainil Chheda
 
Skye Sant - ITERATION case study (Sr UX)
Skye Sant - ITERATION case study (Sr UX)Skye Sant - ITERATION case study (Sr UX)
Skye Sant - ITERATION case study (Sr UX)Skye Sant
 
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...Texavi Innovative Solutions
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMAurobinda Pradhan
 
UX and Business Analysts - Stop the Madness
UX and Business Analysts - Stop the MadnessUX and Business Analysts - Stop the Madness
UX and Business Analysts - Stop the MadnessAndrew Hinton
 
Skye Sant - NEW PLATFORM case study (Sr UX)
Skye Sant - NEW PLATFORM case study (Sr UX)Skye Sant - NEW PLATFORM case study (Sr UX)
Skye Sant - NEW PLATFORM case study (Sr UX)Skye Sant
 
Innovation with Rapid Application Delivery
Innovation with Rapid Application DeliveryInnovation with Rapid Application Delivery
Innovation with Rapid Application DeliveryExo Futures
 
How to run a user-centered, requirements gathering workshop
How to run a user-centered, requirements gathering workshopHow to run a user-centered, requirements gathering workshop
How to run a user-centered, requirements gathering workshopFergus Roche
 

What's hot (20)

The Pragmatic designer's 'OCD' approach to UX design Practice
The Pragmatic designer's 'OCD' approach to UX design PracticeThe Pragmatic designer's 'OCD' approach to UX design Practice
The Pragmatic designer's 'OCD' approach to UX design Practice
 
UX: (still) the next step for Information Architects
UX: (still) the next step for Information ArchitectsUX: (still) the next step for Information Architects
UX: (still) the next step for Information Architects
 
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)
From Konami Code to Peter Principle - Leadership Responsibilities (EuroIA 2020)
 
User Experience: A Lean UX Process
User Experience: A Lean UX ProcessUser Experience: A Lean UX Process
User Experience: A Lean UX Process
 
What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)What I learned from 200 projects (Amsterdam UX)
What I learned from 200 projects (Amsterdam UX)
 
Designing Employee Experiences (EuroIA 2018)
Designing Employee Experiences (EuroIA 2018)Designing Employee Experiences (EuroIA 2018)
Designing Employee Experiences (EuroIA 2018)
 
Getting to the core, requirements gathering in the wild
Getting to the core, requirements gathering in the wildGetting to the core, requirements gathering in the wild
Getting to the core, requirements gathering in the wild
 
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
Do More of This and Less of That (Sam Yen at Enterprise UX 2017)
 
Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager Training
 
Best user experience design company
Best user experience design companyBest user experience design company
Best user experience design company
 
User Experience Services update - Digital Transformation Initiative Board - U...
User Experience Services update - Digital Transformation Initiative Board - U...User Experience Services update - Digital Transformation Initiative Board - U...
User Experience Services update - Digital Transformation Initiative Board - U...
 
The BA role in Agile Development
The BA role in Agile Development The BA role in Agile Development
The BA role in Agile Development
 
Requirement Writing for Product Management
Requirement Writing for Product ManagementRequirement Writing for Product Management
Requirement Writing for Product Management
 
Skye Sant - ITERATION case study (Sr UX)
Skye Sant - ITERATION case study (Sr UX)Skye Sant - ITERATION case study (Sr UX)
Skye Sant - ITERATION case study (Sr UX)
 
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...
The New Age Business Analyst - Role of BA in the Changing times of Agile Soft...
 
Webinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PMWebinar on UX ToolBox for Product Managers : UX-PM
Webinar on UX ToolBox for Product Managers : UX-PM
 
UX and Business Analysts - Stop the Madness
UX and Business Analysts - Stop the MadnessUX and Business Analysts - Stop the Madness
UX and Business Analysts - Stop the Madness
 
Skye Sant - NEW PLATFORM case study (Sr UX)
Skye Sant - NEW PLATFORM case study (Sr UX)Skye Sant - NEW PLATFORM case study (Sr UX)
Skye Sant - NEW PLATFORM case study (Sr UX)
 
Innovation with Rapid Application Delivery
Innovation with Rapid Application DeliveryInnovation with Rapid Application Delivery
Innovation with Rapid Application Delivery
 
How to run a user-centered, requirements gathering workshop
How to run a user-centered, requirements gathering workshopHow to run a user-centered, requirements gathering workshop
How to run a user-centered, requirements gathering workshop
 

Similar to UX Beyond UCD (Seattle)

UX-Lx -a tour of non-design deliverables
UX-Lx -a  tour of non-design deliverablesUX-Lx -a  tour of non-design deliverables
UX-Lx -a tour of non-design deliverablesPeter Boersma
 
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)Peter Boersma
 
Look Around You - Influences on UX (UX Sofia)
Look Around You - Influences on UX (UX Sofia)Look Around You - Influences on UX (UX Sofia)
Look Around You - Influences on UX (UX Sofia)Peter Boersma
 
Power Up - Your Influence on Non-Design Deliverables
Power Up - Your Influence on Non-Design DeliverablesPower Up - Your Influence on Non-Design Deliverables
Power Up - Your Influence on Non-Design DeliverablesPeter Boersma
 
UX Beyond UCD (Peter Boersma, UXCE12)
UX Beyond UCD (Peter Boersma, UXCE12)UX Beyond UCD (Peter Boersma, UXCE12)
UX Beyond UCD (Peter Boersma, UXCE12)Peter Boersma
 
Tour of UX deliverables - dev/haag
Tour of UX deliverables - dev/haagTour of UX deliverables - dev/haag
Tour of UX deliverables - dev/haagPeter Boersma
 
More Elements of UX: real-world design deliverables
More Elements of UX: real-world design deliverablesMore Elements of UX: real-world design deliverables
More Elements of UX: real-world design deliverablesPeter Boersma
 
Design for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformationDesign for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformationfrog
 
Collaboration between design and engineering
Collaboration between design and engineeringCollaboration between design and engineering
Collaboration between design and engineering吉閔 鄭
 
Application Prototyping - Pablo González - Capturing and Managing Requirements
Application Prototyping - Pablo González - Capturing and Managing RequirementsApplication Prototyping - Pablo González - Capturing and Managing Requirements
Application Prototyping - Pablo González - Capturing and Managing RequirementsVisure Solutions
 
From Usability to UX Strategy
From Usability to UX StrategyFrom Usability to UX Strategy
From Usability to UX Strategyleisa reichelt
 
UX Strategy as told by the paintings of Jan Steen
UX Strategy as told by the paintings of Jan SteenUX Strategy as told by the paintings of Jan Steen
UX Strategy as told by the paintings of Jan SteenJonathan Arnowitz
 
UX design as a cross functional, agile collaboration
UX design as a cross functional, agile collaborationUX design as a cross functional, agile collaboration
UX design as a cross functional, agile collaborationEmi Kwon
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardChris Bernard
 
It Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerIt Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerRachel Daniel
 

Similar to UX Beyond UCD (Seattle) (20)

UX-Lx -a tour of non-design deliverables
UX-Lx -a  tour of non-design deliverablesUX-Lx -a  tour of non-design deliverables
UX-Lx -a tour of non-design deliverables
 
Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)Influences on UX (Amsterdam UX Cocktail Hour)
Influences on UX (Amsterdam UX Cocktail Hour)
 
Look Around You - Influences on UX (UX Sofia)
Look Around You - Influences on UX (UX Sofia)Look Around You - Influences on UX (UX Sofia)
Look Around You - Influences on UX (UX Sofia)
 
Power Up - Your Influence on Non-Design Deliverables
Power Up - Your Influence on Non-Design DeliverablesPower Up - Your Influence on Non-Design Deliverables
Power Up - Your Influence on Non-Design Deliverables
 
UX Beyond UCD (Peter Boersma, UXCE12)
UX Beyond UCD (Peter Boersma, UXCE12)UX Beyond UCD (Peter Boersma, UXCE12)
UX Beyond UCD (Peter Boersma, UXCE12)
 
Tour of UX deliverables - dev/haag
Tour of UX deliverables - dev/haagTour of UX deliverables - dev/haag
Tour of UX deliverables - dev/haag
 
More Elements of UX: real-world design deliverables
More Elements of UX: real-world design deliverablesMore Elements of UX: real-world design deliverables
More Elements of UX: real-world design deliverables
 
Learning from our challenge piles
Learning from our challenge pilesLearning from our challenge piles
Learning from our challenge piles
 
Design for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformationDesign for business Impact: How design triggers transformation
Design for business Impact: How design triggers transformation
 
Collaboration between design and engineering
Collaboration between design and engineeringCollaboration between design and engineering
Collaboration between design and engineering
 
UX Must Die
UX Must DieUX Must Die
UX Must Die
 
Material1
Material1Material1
Material1
 
Application Prototyping - Pablo González - Capturing and Managing Requirements
Application Prototyping - Pablo González - Capturing and Managing RequirementsApplication Prototyping - Pablo González - Capturing and Managing Requirements
Application Prototyping - Pablo González - Capturing and Managing Requirements
 
From Usability to UX Strategy
From Usability to UX StrategyFrom Usability to UX Strategy
From Usability to UX Strategy
 
UX Explained
UX ExplainedUX Explained
UX Explained
 
UX Strategy as told by the paintings of Jan Steen
UX Strategy as told by the paintings of Jan SteenUX Strategy as told by the paintings of Jan Steen
UX Strategy as told by the paintings of Jan Steen
 
UX design as a cross functional, agile collaboration
UX design as a cross functional, agile collaborationUX design as a cross functional, agile collaboration
UX design as a cross functional, agile collaboration
 
Design Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris BernardDesign Thinking Dallas by Chris Bernard
Design Thinking Dallas by Chris Bernard
 
User Experience Process
User Experience Process User Experience Process
User Experience Process
 
It Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product ManagerIt Takes Two To Tango: How To Court Your Product Manager
It Takes Two To Tango: How To Court Your Product Manager
 

More from Peter Boersma

DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)Peter Boersma
 
DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)Peter Boersma
 
Bootstrapping the Information Architecture (Italian IA Summit)
Bootstrapping the Information Architecture (Italian IA Summit)Bootstrapping the Information Architecture (Italian IA Summit)
Bootstrapping the Information Architecture (Italian IA Summit)Peter Boersma
 
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Peter Boersma
 
Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Peter Boersma
 
Approaches to DesignOps (at UX Camp Europe)
Approaches to DesignOps (at UX Camp Europe)Approaches to DesignOps (at UX Camp Europe)
Approaches to DesignOps (at UX Camp Europe)Peter Boersma
 
A UX Designer's influence on the roadmap of My Amsterdam
A UX Designer's influence on the roadmap of My AmsterdamA UX Designer's influence on the roadmap of My Amsterdam
A UX Designer's influence on the roadmap of My AmsterdamPeter Boersma
 
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)Peter Boersma
 
Improve your design process and expand your influence - UX Amsterdam
Improve your design process and expand your influence - UX AmsterdamImprove your design process and expand your influence - UX Amsterdam
Improve your design process and expand your influence - UX AmsterdamPeter Boersma
 
SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)Peter Boersma
 
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)Peter Boersma
 
People & Process (Euro IA 2012) with Birgit Geiberger
People & Process (Euro IA 2012) with Birgit GeibergerPeople & Process (Euro IA 2012) with Birgit Geiberger
People & Process (Euro IA 2012) with Birgit GeibergerPeter Boersma
 
People & Process (TWAB 2012) with Birgit Geiberger
People & Process (TWAB 2012) with Birgit GeibergerPeople & Process (TWAB 2012) with Birgit Geiberger
People & Process (TWAB 2012) with Birgit GeibergerPeter Boersma
 
Satama SUP (SIGCHI.NL Synergy Unlimited)
Satama SUP  (SIGCHI.NL Synergy Unlimited)Satama SUP  (SIGCHI.NL Synergy Unlimited)
Satama SUP (SIGCHI.NL Synergy Unlimited)Peter Boersma
 
Good Design Faster at UX Sofia
Good Design Faster at UX SofiaGood Design Faster at UX Sofia
Good Design Faster at UX SofiaPeter Boersma
 

More from Peter Boersma (15)

DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)DesignOps supports design teams (Interaction'23)
DesignOps supports design teams (Interaction'23)
 
DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)DesignOps integrates in-house design communities (EuroIA 2022)
DesignOps integrates in-house design communities (EuroIA 2022)
 
Bootstrapping the Information Architecture (Italian IA Summit)
Bootstrapping the Information Architecture (Italian IA Summit)Bootstrapping the Information Architecture (Italian IA Summit)
Bootstrapping the Information Architecture (Italian IA Summit)
 
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
Impact of DesignOps at ServiceNow (DesignX DesignOps Day)
 
Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)Impact of DesignOps at ServiceNow (EuroIA 2019)
Impact of DesignOps at ServiceNow (EuroIA 2019)
 
Approaches to DesignOps (at UX Camp Europe)
Approaches to DesignOps (at UX Camp Europe)Approaches to DesignOps (at UX Camp Europe)
Approaches to DesignOps (at UX Camp Europe)
 
A UX Designer's influence on the roadmap of My Amsterdam
A UX Designer's influence on the roadmap of My AmsterdamA UX Designer's influence on the roadmap of My Amsterdam
A UX Designer's influence on the roadmap of My Amsterdam
 
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)
 
Improve your design process and expand your influence - UX Amsterdam
Improve your design process and expand your influence - UX AmsterdamImprove your design process and expand your influence - UX Amsterdam
Improve your design process and expand your influence - UX Amsterdam
 
SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)SDL added strategists to a UX team (UX STRAT Europe 2015)
SDL added strategists to a UX team (UX STRAT Europe 2015)
 
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)
What I Learned in 17 Years at Interactive Agencies (EuroIA 2013)
 
People & Process (Euro IA 2012) with Birgit Geiberger
People & Process (Euro IA 2012) with Birgit GeibergerPeople & Process (Euro IA 2012) with Birgit Geiberger
People & Process (Euro IA 2012) with Birgit Geiberger
 
People & Process (TWAB 2012) with Birgit Geiberger
People & Process (TWAB 2012) with Birgit GeibergerPeople & Process (TWAB 2012) with Birgit Geiberger
People & Process (TWAB 2012) with Birgit Geiberger
 
Satama SUP (SIGCHI.NL Synergy Unlimited)
Satama SUP  (SIGCHI.NL Synergy Unlimited)Satama SUP  (SIGCHI.NL Synergy Unlimited)
Satama SUP (SIGCHI.NL Synergy Unlimited)
 
Good Design Faster at UX Sofia
Good Design Faster at UX SofiaGood Design Faster at UX Sofia
Good Design Faster at UX Sofia
 

Recently uploaded

Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 

Recently uploaded (19)

Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 

UX Beyond UCD (Seattle)

  • 1. UX Beyond UCD or the impact of Business, Strategy, Management and Process on the User Experience
  • 2. the impact of Business Strategy Management and Process on the User Experience
  • 4. power up! UX beyond UCD @pboersma August 2, PS-SIGCHI & Ixda, seattle, USA
  • 5. Freelance Interaction Designer Design Process Consultant * since 1995 * user research * requirements analysis * concept design * detailed design & prototype Peter Boersma * usability evaluation * present * teach
  • 6. Freelance Creative Director UX Visual & Interaction Designer * since 1996 * international experience * design & branding * functionality & aesthetics B irgit G eiberger * business & user goals * people management * active in IxDA
  • 7. Peter Boersma Birgit Geiberger
  • 11. 2001
  • 12. 2012
  • 14. ?
  • 16. Business Manage Strategy Process Evaluation Research Design
  • 17. Business Manage Strategy Process of nce ts rie en pe Evaluation em Ex Research El er s U Design
  • 18. Business Manage Strategy Process Evaluation typical Research User-Centered Design Design
  • 19. Business More Manage Elements of Strategy User Experience Process Evaluation Research Design
  • 20. Business these Manage influence the Strategy User Experience too! Process Evaluation Research Design
  • 21. Pitch Business Estimate Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 22. power up! UX beyond ucD
  • 23. for each deliverable I will show: an example tips & tricks input from the ux team influence on UX
  • 24. Pitch Business Estimate Scenarios
  • 25. press play to start
  • 31. X
  • 35. Tips & tricks for the pitch: pitch en-vision the future by visualizing it set expectations around client-contribution
  • 36. input from ux team on the pitch: pitch visions of the future sketches of partial solutions description of the design process
  • 37. INFLUENCE OF THE PITCH ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 38. Pitch Business Estimate Scenarios
  • 39. Select Game Length: 1 min 5 min 15 min 30 min 60 min
  • 41. how many dots do you see?
  • 42. “many” and “a lot” are good first guesses!
  • 43. input for estimates output scope items requirements assumptions approach calculations team skills explanations experience with risks subject experience with client experience of client when available when possible
  • 44. output example output assumptions assuming we design 10 wireframes (5 complex + 5 medium) plus 15 components calculations we estimate we need 300 hours (explanations) (5x16 + 5x8) + (15x12) risks but we don’t know the documentation needs of the developer
  • 45. Tips & tricks for estimating estimating: you determine what gets estimated explore every assumption
  • 46. input by ux team on estimates: estimates assumptions & risks what is easy/hard? estimates for deliverables
  • 47. INFLUENCE OF an estimate ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 48. Position Strategy Competition
  • 51. sales service client core brand communities client
  • 52. communities Competitor client Competitor Big Big Competitor Competitor sales service Competitor Competitor Competitor Competitor client Competitor core brand
  • 53. Tips & tricks for positioning positioning: 1. create a map 2. find the spot that matches your ux vision 3. see who else is there 4. identify differences
  • 54. input by ux team on positioning: positioning attributes that are important to users competitors, in terms of UX scope items that differentiate
  • 55. INFLUENCE OF positioning ON UX: * define UX Vision ux vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 56. Position Strategy Competition
  • 64. Tips & tricks for competitive analysis analysis: “know your enemy” (sun tzu, the art of war)
  • 65. input by ux team on competitive analysis: competitors, in terms of UX swot analyses (strengths-weaknesses- opportunities-threats)
  • 66. INFLUENCE OF competitive analysis ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 67. Test Interviews Evaluation typical Research User-Centered Design Personas Prototype Design Sketch Detailed Design Concept
  • 68. user-centered design Quiz 2012 Olympics Edition
  • 70. Instructions: 1. shout the name of the deliverable 2. keep your own score (be honest) 3. win a fabulous prize!
  • 97. Optimize Beta Manage Scope
  • 98. select difficulty easy medium hard expert
  • 99. opponent: The Project Manager or the product manager
  • 100. essential pick just a few of these for your project! quick winner! win easy hard repair quality merely contributes
  • 101. Tips & tricks for scoping scoping: 1. rank all scope-item candidates 2.determine their dependencies 3.select the winners
  • 102. input by ux team on scoping scoping: what is easy / hard? what contributes / is essential? what should go together?
  • 103. INFLUENCE OF scoping ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 104. Optimize Beta Manage Scope
  • 110. Tips & tricks for beta testing testing: 1. tell users what you plan to do 2. do it 3. tell them what you have done 4. ask them how they feel about it
  • 111. input by ux team on beta testing testing: what to test together what to measure or ask analysis of feedback response to feedback
  • 112. INFLUENCE OF beta testing ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 113. Optimize Beta Manage Scope
  • 114. play again? yes no
  • 116. A
  • 117. B
  • 118. C
  • 121. Tips & tricks for optimizing: optimizing 10 experiment to learn what works for your users 20 goto 10
  • 122. input by ux team on optimizing: optimizing ux version of KPI’s (key performance indicators) alternative designs analysis of usage
  • 123. INFLUENCE OF optimizing ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 124. Pitch Business Estimate Optimize Scenarios Beta Position Manage Strategy Scope Competition Process Test Interviews Evaluation Research Personas Prototype Design Sketch Detailed Design Concept
  • 125. Roles Steps Roadmap Process Review Requirements Service Design
  • 128. progress progress progress progress
  • 129. moment moment moment moment progress progress progress progress Area progress progress Area progress progress progress progress Area Area Area
  • 131. Tips & tricks for roadmaps roadmaps: 1. define the future of the system 2.identify incremental steps 3.group into meaningful releases 4.learn & adjust the roadmap
  • 132. input by ux team on roadmaps: roadmaps areas for progress scope-items (progress) per area estimates per scope-item what should go together?
  • 133. INFLUENCE OF roadmaps ON UX: * define UX Vision ux vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 134. Roles Steps Roadmap Process Review Requirements Service Design
  • 135. Create new map? yes no
  • 137. ? A B
  • 138. A 1 2 3 4 B 4a 2a C 1 3 4b 5 6 D 2b 4c
  • 139. na A P o Pers T EM SI ire- wire fr equ ames r usabi lity me nts test cr een design proto- S principles FL OW type
  • 140. e- design uir wire proto- req ts principles fr ames men type 1 2 3 4 a AP son EM usabi lity te Per IT een st S Scr W FLO
  • 141. e- design uir wire proto- req ts principles frames men type user concept detailed prototype 1 research 2 design 3 design 4 & evaluate a AP son EM usabi lity te Per IT een st S Scr W FLO
  • 142. user research detailed design C concept design D prototype & prototype & evaluate evaluate
  • 143. ? A 1 2 3 4 B
  • 157. wire e- design fr uir ames proto- req ts principles men type user concept detailed prototype reseach design design & evaluate a AP son TE M usabi lity te Per en st SI S cre W FLO
  • 158. Tips & tricks for the design processes processes: 1. brainstorm deliverables 2. create a diagram 3. document the entire process do not copy someone else’s diagram
  • 159. input by ux team on the design process: process ux team deliverables ux team responsibilities preferred way of working
  • 160. INFLUENCE OF the design process ON UX: * define UX Vision ux vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 161. Pitch Business Estimate Optimize Scenarios Beta Position Roles Manage Strategy Steps Roadmap Scope Competition Process Test Interviews Review Requirements Evaluation Research Service Design Personas Prototype Design Sketch Detailed Design Concept
  • 162. Business you can influence these Manage non-design Strategy deliverables Process Evaluation Research Design
  • 163. Business More Manage Elements of Strategy User Experience Process of nce ts rie en pe Evaluation em Ex Research El er s U Design
  • 168. INFLUENCE OF non-design deliverables ON UX: * define UX Vision * inspire & get inspired * determine budget * set expectations * analyze competition * focus attention * define way of working * know what (not) to do * deliver successfully
  • 169. power up! UX beyond ucD @pboersma August 2, PS-SIGCHI & Ixda, seattle, USA
  • 170. game over @pboersma