1.
start anyw here ot good for
ted Naviga tion is n
what Face
rsma r
er boe ische
petnning f
he

2.
Adaptive Path helps teams and organizations create products and
services that deliver great experiences to improve people’s lives.
consulting
experience
research events
experience
design 4,000
participants
experience
strategy
r+d 20
countries
8
50
books
hundreds
of articles
c o n s u lta n c i e s
thousands
of readers

3.
our clients ask for it

4.
“wouldn’t it be cool if...”
“we want to...”
“we already have...”
“can you make it like...”

5.
Faceted Navigation 101

6.
facets
=
attributes of content items

7.
navigation
=
finding your way
in (an information) space

8.
faceted navigation
=
selecting
attributes of content items
in order to
find your way
in an information space

9.
typical design
facet1
value1.1(#)
value1.2(#)
item item item
facet2
subfacet2.1(#) all content items
item item item
subfacet2.2(#) (or none)
item item item

10.
typical design
facet2 value a.b (x)
subfacet2.1(#)
subfacet2.2(#)
item item item
all content items
item item item
whose attributes match
value a.b
item item

11.
typical design
facet2 value a.b(x) subfacet c.d(x)
subfacet2.1
value2.1.1(#)
value2.1.2(#) item item item
all content items
item item
whose attributes match
value a.b and subfacet c.d

12.
When to use
Faceted Navigatio
n

13.
Good when:
all your content items have
all the metadata

14.
online magazines
books news
scientific
training & events articles
software & tools about
Kluwer

15.
Good when:
your facets and values
actually distinguish
content items

16.
Good when:
your users understand
the facets and values

17.
When NOT to use
Faceted Navigation

18.
Not good when:
your users may have
problems with the UI
e.g. select/deselect facets,
orthogonal hierarchies,
controlled vocabulary

19.
Not good when:
your users prefer search
over browse

20.
Not good when:
your content items have
optional features

21.
facets

22.
optional
features
facets
optional
features

23.
Not good when:
you only have
a small collection

24.
Not good when:
your users are
in non-selection phases of the
purchase process

25.
Not good when:
you want to
encourage serendipity

26.
top 5
recent
soon
related

27.
Known alternatives

28.
search

29.
directory listing

30.
product tables,
comparison charts

31.
product configurators,
wizards, advisors

32.
top 5/10/50 lists

33.
fewer products

34.
Adaptive Path’s
Tips & Tricks

35.
#1
make sure that
selected facets
remove other,
non-relevant facets

36.
#2
at some point,
comparison charts may be a
better solution

37.
#3
for products that appear in
many categories,
add a “for general use”
facet/value

38.
#4
the order of facets
determines how they will be
used

39.
#5
use faceted navigation
in combination with
other navigation types

40.
search & filter
top 5
recent
soon
related

41.
#6
“view all designs”
is not a filter

42.
#7
ask yourself:
should we
use faceted navigation
for all content types?

43.
Summary

44.
Good Not Good
when: when:
- metadata - problems with UI
in place
- users prefer search
- facets distinguish
content items - optional features
- users understand - small collection
facets
- non-selection phases
- serendipity

45.
Alternatives
- search
- directory listings
- product tables
- comparison charts
- configurators/wizards/advisors
- top 5/10/50 lists
- fewer products

46.
Tips & Tricks
#1 selected facets #4 think about order
remove non-relevant of facets in interface
facets
#2 comparison charts #5 combine facets
may be better with other navigation
#3 consider a “for #6 “view all” is not a
general use” facet filter
#7 use facets only for
content where it
makes sense

47.
Questions?

48.
start anyw here ot good for
ted Naviga tion is n
what Face
rsma r
er boe ische
petnning f
he