11. Business
Manage Strategy
Process f ce
o n
ts rie
en pe
Evaluation em Ex
l r Research
E e
s
U
Design
12. Business
Manage Strategy
Process
typical
( )
Evaluation Research
User-Centered
Design
Design
13. Business
More
Elements of
Manage User Experience Strategy
Process
Evaluation Research
Design
14. Business
these influence
the User Experience
Manage too! Strategy
Process
Evaluation Research
Design
15. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
16. for each deliverable
I will show:
* the organizational role
* an example & how-to
* input by the UX team
* influence on UX
33. input for estimates output
scope items
requirements assumptions
approach calculations
team skills explanations
experience with subject risks
experience with client
experience of client
when available when possible
34. output example output
assumptions assuming
we design 10 wireframes
(5 complex + 5 medium)
plus 15 components
calculations we estimate
we need 300 hours
(explanations) (5x16 + 5x8) + (15x12)
risks but
we don’t know the
documentation needs
of the developer
36. UX input for an
Estimate
* assumptions
* what’s easy/hard?
* estimates for
deliverables
* risks
37. influence of an Estimate on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
40. sales service
client
core brand
client
communities
41. communities
Competitor
client Competitor
Big Big
Competitor Competitor
sales service
Competitor
Competitor
Competitor Competitor client Competitor
core brand
42. How-To for Positioning
1. create a map
2. find the spot that
matches your vision
3. see who is there
4. identify differences
43. UX input for
Positioning
* attributes that are
important to users
* competitors, in
terms of UX
* scope-items that
differentiate
44. influence of Positioning on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
54. influence of Competitive Analysis
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
60. essential pick
just a few of
these for your
project!
quick winner!
win
easy hard
repair quality
contribution
61. How-To for Scoping
1. rank all candidate
scope items
2. determine their
dependencies
3. select the winners
62. UX input for Scoping
* what’s easy/hard?
* what’s essential?
* what should go
together?
63. influence of Scoping on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
73. UX input for
Optimization
* UX version of Key
Performance Indicators
* alternative designs
* analysis of usage
74. influence of Optimizing on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
75. Roles
Steps Roadmap
Process
Review Requirements
Service Design
77. moment moment moment moment
progress progress
progress progress
Area progress progress Area
progress
progress progress
progress
Area Area
Area
78. How-To for Roadmaps
1. define the future
of the system
2. identify incremental,
meaningful steps
79. UX input for Roadmaps
* areas for progress
* scope items per area
* estimates
* what should go
together?
80. influence of Roadmaps on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
81. Roles
Steps Roadmap
Process
Review Requirements
Service Design
102. wire
u ire- design fram
es proto-
req ts principles
men type
user concept detailed prototype &
reseach design design evaluate
AP
s ona M usabi
Per TE n lity te
st
SI Sc ree
FL OW
103. How-To for
Design Processes
1. brainstorm steps
2. create diagram
3. document process
(do NOT copy
someone else’s diagram)
104. UX input for
Design Processes
* team deliverables
* preferred way of
working
* team responsibilities
105. influence of Design Processes
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
106. Pitch Estimate
Business
Optimize Scenarios
Beta Position
Roles
Manage Strategy
Steps Roadmap
Scope Competition
Process
Test Interviews
Review Requirements
Evaluation Research
Service Design
Personas
Prototype
Design Sketch
Detailed Design Concept
108. Influence on UX
* define UX Vision
* inspire & get inspired
* determine budget
* set expectations
* analyze competition
* focus attention
* define way of working
* know what (not) to do
* deliver successfully
109. Look Around You
Influence the
User Experience
Amsterdam UX Cocktail Hour at Funda, July 21, 2011
peter boersma
@pboersma