Reel Cash Deck M I T Forum Jan 2010


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Reel Cash Deck M I T Forum Jan 2010

  1. 2. What IF…? © ReelCash Entertainment, 2010 All Rights Reserved <ul><li>Advertisers had access to previously unavailable consumer and branding data? </li></ul><ul><li>Consumers benefited from free entertainment and REEL savings on everyday items? </li></ul><ul><li>Social Games became a catalyst to accomplish the above… </li></ul><ul><ul><li>While protecting consumer privacy </li></ul></ul><ul><ul><li>For a fraction of traditional digital media ad campaigns </li></ul></ul>
  2. 3. Introducing ReelCash Entertainment <ul><li>Convergence of Media Research, Behavioral Advertising, Loyalty Marketing thru Reward Games </li></ul><ul><li>Deep Market Intelligence </li></ul><ul><li>ReelCash Features: </li></ul><ul><ul><li>Measure Brand / Ad Effectiveness </li></ul></ul><ul><ul><li>Learn who your customers are…should be </li></ul></ul><ul><ul><li>Learn how & where your customers shop </li></ul></ul><ul><ul><li>Influence Consumer Viewing Behavior </li></ul></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  3. 4. Exclusive End to End Ecosystem <ul><li>Reward-based Social Games (Advergames) </li></ul><ul><li>Redistribute existing ad content, Film / TV </li></ul><ul><li>Free to Consumers </li></ul>REWARD ENTERTAIN REPORT MONETIZE <ul><li>Coupons & Exclusive Offers </li></ul><ul><li>Loyalty Points </li></ul><ul><li>Cash Prizes </li></ul><ul><li>TRADE OFFERS w/ other consumers </li></ul><ul><li>Ad effectiveness </li></ul><ul><li>Player Geo & Socio Data </li></ul><ul><li>Consumer profiling </li></ul><ul><li>Redemption & Migration Behavior </li></ul><ul><li>eCommerce (AMEX Membership Rewards) </li></ul><ul><li>Data Reporting </li></ul><ul><li>License Games / BackEnd Ecosystem </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  4. 5. ReelCash Trivia – Our Inaugural Game <ul><li>4 rounds w/ 5 questions per round </li></ul><ul><li>Near Unlimited Inventory </li></ul><ul><li>Rewards for EACH question </li></ul><ul><li>Commercial breaks between rounds (3) </li></ul><ul><li>Weekly “Kicker Question” to influence viewership </li></ul><ul><li>Let’s Review the Game Experience! </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  5. 6. <ul><li>Vying for Customer Mindshare </li></ul><ul><li>Who is My Customer Really? </li></ul><ul><li>Ineffective Ad Measurement </li></ul><ul><li>Diminished Advertising ROI </li></ul>1970s 1980s 1990s 2000s 2010 + TV (analog), Radio, Print TV (cable, 24 hour broadcast), Radio, Print, VHS, Video Games TV (satellite), Radio, Online Services, Internet, DVD, Video Games, Print TV (satellite), Radio (satellite), Mobile, Social Media, Virtual Worlds, Internet, Print, On Demand Video, Digital Media iTV, TV (satellite), Radio (satellite), Mobile, Social Networks, Virtual Worlds, Internet, Print, On Demand Video, Digital Media, WiFi, etc. Advertiser’s Headache: Distracted Audience Engagement © ReelCash Entertainment, 2010 All Rights Reserved
  6. 7. <ul><li>Shift To In-home Entertainment </li></ul><ul><li>Deal Shopping & Digital Coupons </li></ul><ul><li>No Benefit From Traditional Ads </li></ul><ul><li>Lower Brand Loyalty </li></ul>Consumer Trends: Lifestyle & Economy Influenced Consumption © ReelCash Entertainment, 2010 All Rights Reserved
  7. 8. Targeted & Influential Customer <ul><ul><li>23% of U.S. adults play online games (Pew Charitable trust, Dec. 2008) </li></ul></ul><ul><ul><li>MSN Games states 63% of gamers are female; 71% of all gamers are between 25 – 54 </li></ul></ul><ul><ul><li>55% have a household income of over $55k; 30%, + $75k </li></ul></ul><ul><ul><li>Worldwide, 250 million casual gamers play games at least an hour daily </li></ul></ul><ul><ul><li>Advergaming generates up to a 30% spike in Web Traffic for sponsors </li></ul></ul><ul><ul><li>36 million Americans download coupons online. </li></ul></ul><ul><ul><li>61% have a household income > $60k </li></ul></ul><ul><ul><li>70% are willing to provide personal data and answer surveys for coupons </li></ul></ul><ul><ul><li>In recessionary times, 83% of adults indicated use of coupons, 43% of females indicated special offers and coupons are a determining factor in purchases (Harris Interactive Poll; Feb. 2008) </li></ul></ul><ul><ul><li>Juniper Research estimates mobile couponing to reach 100 million people globally generating $3.2B </li></ul></ul>(Simmons Market Research, Jul, 2008) Online Casual Gaming Online Coupons/ Offers Social Networking <ul><ul><li>One in every 11 minutes online is spent on Social Networking – Nielsen March, 2009 </li></ul></ul><ul><ul><li>1 in 4 people with Internet Access visited Facebook – Comscore November, 2008 </li></ul></ul><ul><ul><li>People between the ages of 35 – 49 represent the fastest growing social media group, mostly female – Nielson March, 2009 </li></ul></ul><ul><ul><li>Low-cost Social Media Advertising is the fastest growing advertising segment – Ann Handley, Chief Content Officer </li></ul></ul><ul><li>Fueled by Females > 30 </li></ul><ul><li>$2.1 Trillion Buying Power </li></ul><ul><li>35M Audience </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  8. 9. Business Model – Scalable & Fluid Marketing Sales <ul><li>Social Networks / Blogging </li></ul><ul><li>Social Media Distribution </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Leverage Client Marketing Engine </li></ul><ul><li>Agency Relationships </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>Direct with Manufacturer </li></ul><ul><li>Vertical Market Partnerships / Custom Development </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  9. 10. Validated Market: We’re a Better Alternative © ReelCash Entertainment, 2010 All Rights Reserved
  10. 11. Launch Schedule and Timeline Social Game – ReelCash Trivia ReelCash Loyalty Card Mobile Coupons Virtual Reality Fashion Game Virtual Reality Racing Tournament New Distribution Platform New Game Launch New Operational Enhancement Mobile Trivia Game Q2, 2010 Q3, 2010 Q4, 2010 Q3, 2011 Q1, 2011 Q2, 2011 Virtual Reality Game Show Licensed Acct Mgmt System © ReelCash Entertainment, 2010 All Rights Reserved
  11. 12. Pro Forma Financials <ul><li>ReelCash Business Model Attributes & Advantages: </li></ul><ul><li>Seven Unique Revenue Streams / Lucrative Tax Incentives in GA & possibly MI </li></ul><ul><li>Scalable business model; variable overhead; outsourced development </li></ul><ul><li>Comprehensive IP Protections: </li></ul><ul><ul><li>Provisional Patents (Business Model, Architecture, Database Design) </li></ul></ul><ul><ul><li>Trademarks </li></ul></ul><ul><ul><li>Copyrights </li></ul></ul><ul><ul><li>Registered with the Screenwriter’s Guild as “Game Show” </li></ul></ul><ul><li>Early Stage Revenues – Upfront development & insertion fees </li></ul><ul><li>Variable COGS – Pay as needed Hosting & Streaming </li></ul><ul><li>ReelCash Store – Commerce enabled loyalty store </li></ul><ul><li>Multi Platform distribution </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved 2009 2010 2011 2012 Daily Game Play Ave. 688 15,000 29,000 52,500 Gross Revenues $316,174 $6,630,157 $10,599,068 $18,663,922 COGS $66,758 $2,532,564 $3,518,875 $4,717,333 Operating Expenses $1,088,525 $2,247,506 $3,145,132 $4,184,515 EBITDA ($839,109) $1,850,087 $3,935,062 $9,762,074 Net Income ($839,109) $1,245,746 $2,687,896 $6,660,022
  12. 13. Seasoned Leadership (we’re old) Pete Boehm – Founder / CEO: Diverse 22 year background in business development, retail, Internet sales and marketing, entertainment industry including EarthLink, Office Depot, Artist Entertainment Inc. Jim Piccirillo – Executive Producer / Chief Production Officer: Over two decades of Broadcast Television experience directing and producing television shows and live events for all the major networks; specifically Fox, NBC and MTV Networks. Jason Wernick – Product Development: Over 15 years product management and operational experience. Jason has had lead operational experience with leading communication / Internet companies including EarthLink and Bell South. Jim Heilman – Head of Ad Agency / Media Partnerships: Mr. Heilman possesses over 17 years ad media sales experience with Big League Broadcasting, Wyse Advertising and Salem Communications. Bob Sheesley – EVP Sales & Marketing: 15 plus years experience negotiating talent contracts, creating new interactive and animation projects for multinational companies. Ken Taylor – Acting CFO / Strategy Officer: Over 25 years experience in business development, operations and finance. Former CFO for Scientific Games and most recently, InComm; two multi-billion dollar companies. © ReelCash Entertainment, 2010 All Rights Reserved
  13. 14. Advisory Board/Support Team Pinky Gonzales – Advisory Board Member: founded Artist Media Group, a new media marketing and fan management firm representing DreamWorks Records, Rascal Flatts, Kelly Clarkson and others. Acquired by Ticketmaster in 2007. Al Meyers – Advisory Board Member: Former VP of Strategic Planning at Turner Broadcasting and co-Founder of GameTap. Fortune 100 background in Strategic Planning, Corporate Development, Start-ups and M&A. Expertise in digital/new media, television, video. Jeffrey Joyner – Partner at Greenberg Traurig, LLP: extensive experience representing major studios, networks & production companies. Representing ReelCash’s IP protection & Hollywood interests. Amith Nirgunarthy – Advisory Board Member and Early Stage Investor: CEO at BlueMind Ventures. Former Manager of investment optimization with American Express, Private Banker with Standard Charter Bank. Jennifer Jones– Social Media Strategist: An expert in marketing communications and PR strategy with a focus on convergent campaigns that unite traditional and new media, including social media relations. Former employers include Oglivy & Mather, Fletcher Martin agencies. Tom Stevens – Advisory Board Member: Current SVP of Advertising Sales for Turner Broadcasting Networks. Fortune 100 background in ad sales and new media marketing for top tier broadcast network. © ReelCash Entertainment, 2010 All Rights Reserved
  14. 15. Stage of Business / Next Steps Funding <ul><li>Raised a total of $205,000 via friends and family </li></ul><ul><li>Personal investment of $120,000 </li></ul><ul><li>Seeking Milestone-based funding totaling $1,250,000 </li></ul><ul><li>Begin Generating Revenues w/ $125K Investment </li></ul>Use of Proceeds <ul><li>Complete, Launch and Market ReelCash Trivia Game </li></ul><ul><li>Launch live Game Show, build ReelCash Fashion (3D Virtual Reality ecosystem) </li></ul><ul><li>Staffing and continued development </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved
  15. 16. Key Questions for MIT Enterprise Forum Strategy Business Model <ul><li>Is Milestone-based funding the right approach? </li></ul><ul><li>Is our value prop clear? </li></ul><ul><li>With limited funding, what is more important, obtaining patents or launching our ecosystem? </li></ul><ul><li>Is ATL a Digital Media friendly City? If not, how can we succeed here? </li></ul>© ReelCash Entertainment, 2010 All Rights Reserved