Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Search Marketing


Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Search Marketing

  1. 1. Position2 Overview SEO, PPC, Social Media Marketing Search Marketing in a Blended Search World Vinod Nambiar, Position2
  2. 2. Contents <ul><li>What is blended search </li></ul><ul><li>Examples </li></ul><ul><li>Challenges and opportunities for marketers </li></ul><ul><li>Cases </li></ul><ul><li>4 Tips for the road ahead </li></ul>
  3. 3. Traditional search results 06/09/10 Position2 Roundtable / Singapore A typical search result for Harry Potter
  4. 4. Search results are changing 06/09/10 Wiki Entry News Images Videos Text results
  5. 5. Google Universal is the same 06/09/10 And there also are: Images, PDFs, etc. All search results will soon be like this Video Blog Book News Website
  6. 6. Eye tracking in Google 06/09/10 (Source: Enquiro)
  7. 7. Eye tracking with blended search 06/09/10
  8. 8. Coming back to blended search 06/09/10 What do you see first on this page? The first result may not be the most clicked result
  9. 9. What does this mean? 06/09/10 Blended results push the top five results down the page They also disrupt where visitor’s eyes would go And where they are likely to click Why? Books, news, videos, etc., are considered more reliable Opportunity: Rise above the competition No 1 result in the text results no longer matters
  10. 10. Abaca Subpoena Phishing 06/09/10 Results PR submissions and blog posts are still indexed in the first 5 positions in Google Search for keywords like ‘subpoena,’ ‘federal subpoena email spam,’ ‘fake subpoena spear-phishing.’ Spike in traffic to the site Blog comment featured in 2nd position in Google search for the keyword ‘subpoena phishing’ Featured in 1 st position in Google search for the keyword ‘subpoena phishing’
  11. 11. ResponseLINK
  12. 12. 06/09/10 The videos submitted through video syndication for Minglebox ranks in the first page for keyword ‘Saarang 2008’ . Minglebox ranks in the first page for the keyword ‘Saarang 2008’ .
  13. 13. 06/09/10 The videos submitted for Minglebox through video syndication ranks in the first page for keyword ‘Antarangini 2008’ .
  14. 14. 06/09/10 Press Release submitted for Coverity ranks in the first page for the keyword ‘ Static Analysis solution for c#’ .
  15. 15. 06/09/10 Videos and Facebook group for Abaca ranks in the first page for the keyword ‘ Anti Spam webinar ’.
  16. 16. 4 for the road ahead 06/09/10 Don’t neglect good old SEO. Content/ Compliance Leverage social media Build “digital assets”. Distribute them all over the www Keep your eyes & ears open. Ride the waves