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Social media in the medical sciences

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Social media prior for biomedical engineers and medical physicists presented at the World Congress of Biomedical Engineering and Medical Physics, Toronto June 11, 2015.

This talk provides an overview of Social Media in the Medical Sciences and describes why and how social media might be used in a professional setting.

Published in: Health & Medicine

Social media in the medical sciences

  1. 1. Social Media in Science and Medicine – #wc2015yyz 1 of 43 Social Media in Science and Medicine Parminder S. Basran, Ph.D @psbasran BCCA- Vancouver Island Centre University of Victoria- Dept. Physics & Astronomy
  2. 2. Social Media in Science and Medicine – #wc2015yyz 2 of 43 Disclosures and Disclaimers No financial conflicts of interest to disclose. Disclaimer: I am not a Social Media consultant.
  3. 3. Social Media in Science and Medicine – #wc2015yyz 3 of 43 Clinical Responsibilities Academic Responsibilities Teaching Responsibilities Professional Issues Learning Objectives Social Media?
  4. 4. Social Media in Science and Medicine – #wc2015yyz 4 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  5. 5. Social Media in Science and Medicine – #wc2015yyz 5 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  6. 6. Social Media in Science and Medicine – #wc2015yyz 6 of 43 What is Social Media https://en.wikipedia.org/wiki/Social_media Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet- based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content.”
  7. 7. Social Media in Science and Medicine – #wc2015yyz 7 of 43 What is Social Media • How might Social Media be used as a tool for research, education, professional development, for medical physicists and biomedical engineers?
  8. 8. Social Media in Science and Medicine – #wc2015yyz 8 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  9. 9. Social Media in Science and Medicine – #wc2015yyz 9 of 43 … and the way create, share and exchange information is changing… The times are a changing…
  10. 10. Social Media in Science and Medicine – #wc2015yyz 10 of 43 How do we learn? Retention Rate (after 2 weeks) 10 % 20% 30% 50% 70 % 90% Dale E. Audio-visual methods in teaching. 3rd ed. New York, NY: Holt, Rinehart, and Winston, Inc; 1969 Hierarchy of learning through the programming of real experiences. i.e., on- the-job training
  11. 11. Social Media in Science and Medicine – #wc2015yyz 11 of 43 How do MPs/BMEs learn? Traditional educational methods – UG, Graduate Work Mentoring, residency, working and communicating with colleagues (ex: conferences, mail lists, etc)
  12. 12. Social Media in Science and Medicine – #wc2015yyz 12 of 43 How are we learning now? About 70% of internet users, and roughly 50% of adult users are watching videos. Q:What do we watch the most? Movies or TV show = ? Comedy or humorous videos = ? Political videos= ? Educational videos= ? http://www.pewinternet.org/2013/10/10/onl ine-video-2013/
  13. 13. Social Media in Science and Medicine – #wc2015yyz 13 of 43 How are we learning now? About 70% of internet users, and roughly 50% of adult users are watching videos. Answer: Comedy or humorous videos = 50%-1st Educational videos= 38%-2nd “Comedy and educational videos continue to be at or near the top of the list of most widely viewed types of online video, now joined by how-to and music videos”
  14. 14. Social Media in Science and Medicine – #wc2015yyz 14 of 43 What tools are we using to create / share / exchange? http://www.pewinternet.org/2013/ 06/05/smartphone-ownership- 2013/) • 91% of Americans own a phone • Over half are smart phones • 86% worldwide • Almost 2/3 use cell phones for internet usage. • Many do not have internet access at home!
  15. 15. Social Media in Science and Medicine – #wc2015yyz 15 of 43 How are we sharing? Survey targeted at Medical Physicists capturing their thoughts on - The use of traditional lists/email groups and user forums; - Their use of Social Media for - Educational, research, clinical and/or professional matters - Shared with medphys listserv, Twitter, and email N = 137 Europe - 16 Africa - 1 South America - 3 Australiasia - 4 North America - 82 Canada - 15 United States ~ 67
  16. 16. Social Media in Science and Medicine – #wc2015yyz 16 of 43 How are we learning? Q: If you subscribe to these forums, discussion lists, mail lists, do you actively participate in them? Yes, most of them 12% Yes, but only some of them 53% No, not any of them 34%
  17. 17. Social Media in Science and Medicine – #wc2015yyz 17 of 43 Our knowledge of Social Media? Q: How would you describe your knowledge of Social Media? Know a lot 26% Know a moderate amount 46% Know a little bit 26% Know nothing 2%
  18. 18. Social Media in Science and Medicine – #wc2015yyz 18 of 43 Summary of Survey Results • We know a fair bit about Social Media • Many are reluctant to engage in dialogue – Fear of ‘asking a stupid question’ – Privacy concerns – People don’t feel they have true peer-to-peer communication • See complete survey results here: https://www.surveymonkey.com/results/SM-872G62S7/
  19. 19. Social Media in Science and Medicine – #wc2015yyz 19 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  20. 20. Social Media in Science and Medicine – #wc2015yyz 20 of 43 What are we learning? http://www.slideshare.net/bradfrostweb/death-to-bullshit “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.” (http://www-03.ibm.com/software/products/en/category/bigdata)
  21. 21. Social Media in Science and Medicine – #wc2015yyz 21 of 43 What are we learning?
  22. 22. Social Media in Science and Medicine – #wc2015yyz 22 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  23. 23. Social Media in Science and Medicine – #wc2015yyz 23 of 43 Social Media and Medical Sciences What? We invented the internet. The Basics of Social Media for scientists and engineers http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3635859/ Why? Because it can influence your professional life Because it counts Because, surprisingly, you can control it How? Get over it Establish a presence Aggregate/filter/simplify Engage
  24. 24. Social Media in Science and Medicine – #wc2015yyz 24 of 43 • Breakthroughs / insight that alter perspectives/ assumptions are unpredictable and depend on unexpected events and encounters Why? Research Impact Engagement is a stick that stirs the research pot!
  25. 25. Social Media in Science and Medicine – #wc2015yyz 25 of 43 There is a lot of great content and tools out there Information sharing via educational groups / websites – www.researchgate.net … articles – www.slideshare.net … presentations – www.academia.net … researchers Blogging / Microblogging - @googlefacts @clevelandclinic @HHSGov @MayoClinic, etc - @iupesm, @medphysca, @iomp - Storify Why? Research & Education Impact
  26. 26. Social Media in Science and Medicine – #wc2015yyz 26 of 43 Why? Clinical & Professional Impact https://www.patientslikeme.com #wc2015yyz
  27. 27. Social Media in Science and Medicine – #wc2015yyz 27 of 43 Find Filter Aggregate Digest Archive Why? Because you can control it Readability Bookmarks Evernote Hootsuite Tweetdeck Feedly GoogleCurrents Flipboard Zotero Papers DevonThinkPro
  28. 28. Social Media in Science and Medicine – #wc2015yyz 28 of 43 Why? Because it counts http://vpfaa.indiana.edu/docs/promotion_tenure_reappointment/pt-revised-review-guidelines.pdf “UCAPT welcomes innovative approaches to scholarship and strives to evaluate digital scholarship through evidence of contribution, impact, peer review, and creativity.” http://policy.usc.edu/files/2014/02/appointments_promotion_tenure.pdf
  29. 29. Social Media in Science and Medicine – #wc2015yyz 29 of 43 Why? Because it counts “37% of employers use social networks to screen potential job candidates” “ …managers aren’t just screening your social media profiles to dig up dirt; they’re also looking for information that could possibly give you an advantage.” http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or- hurt-your-job-search/
  30. 30. Social Media in Science and Medicine – #wc2015yyz 30 of 43 Why? Because it counts https://twitter.com/medicalphysics/status/608003445681963008?refsrc=email&s=11
  31. 31. Social Media in Science and Medicine – #wc2015yyz 31 of 43 Besides, what is the end game? “The good news is you’ve published your manuscript! The bad news? With two million other new research articles likely to be published this year, you face steep competition for readers, downloads, citations and media attention — even if only 10% of those two million papers are in your discipline. … If the end game is impact, the way there is engagement.” http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific- conversation/ http://melissaterras.blogspot.ca/2011/11/what-happens-when-you-tweet-open-access.html
  32. 32. Social Media in Science and Medicine – #wc2015yyz 32 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  33. 33. Social Media in Science and Medicine – #wc2015yyz 33 of 43 OK! Fine. Lets do this… but Get over it It’s okay! Don’t worry! Can I do it? 31 privacy legislations in Canada (2 in BC alone, 1 for my institution/employer, 1 for my university) What are the Pitfalls to Avoid? Do it safely Do it smart Engage What Tools Do I Need? Find the content first (let that determine your channels/streams) Filter-Aggregate Digest Archive
  34. 34. Social Media in Science and Medicine – #wc2015yyz 34 of 43 Pitfalls… Text$=“Hello World!” PRINT Text$ END PRIVACY = 1 DECLARE SUB PostOnline (PRIVACY) DO INPUT ”Do you want to post something online? ", Post$ CALL PostOnline(PRIVACY) LOOP WHILE Post$ = "Y” SUB PostOnline(PRIVACY) Text$ = “Hello World!” PRINT Text$ PRIVACY = 0 END SUB
  35. 35. Social Media in Science and Medicine – #wc2015yyz 35 of 43 Create & Manage Your Social Media Accounts “Personal?” “Professional?”
  36. 36. Social Media in Science and Medicine – #wc2015yyz 36 of 43 Get the Content Start with your professional societies, journals, research institutes, etc Search for experts, colleagues, students - Look within their networks (ex: Lists) Perform topical searches of things that interest you - Include websites of interest
  37. 37. Social Media in Science and Medicine – #wc2015yyz 37 of 43 Aggregate and Digest!
  38. 38. Social Media in Science and Medicine – #wc2015yyz 38 of 43 Create! Share! Exchange! • Share links • Engage by – Ask and and answer questions – Add perspective, critique, or offer insight – Tweet your work • Support and encourage – Retweet/Favorite/Comment • Hashtags! #medradjclub #hcsmca #bcsm – http://www.symplur.com/healthcare-hashtags/tweet-chats
  39. 39. Social Media in Science and Medicine – #wc2015yyz 39 of 43 https://hawksey.info/tagsexplorer/?key=1BSufgSndfm92sk- vH4Qlg5VacqwbqPyJkwxkK6WrawM&sheet=Archive Why not start now? #wc2015yyz
  40. 40. Social Media in Science and Medicine – #wc2015yyz 40 of 43 Road Map What “Social Media” How do WE Learn? What are we learning? Why “Social Media” How “Social Media” Closing Remarks
  41. 41. Social Media in Science and Medicine – #wc2015yyz 41 of 43 Closing thoughts • Authenticity is irreplaceable • Stay in control / regulate • Foster a healthy community • Engagement is worth the effort
  42. 42. Social Media in Science and Medicine – #wc2015yyz 42 of 43 And a final word for the pessimists… Climate change due to human activity 50%(scientists) vs 87% (general public) Childhood vaccines (MMR) should be required 68% (scientists) vs 86% (general public)
  43. 43. Social Media in Science and Medicine – #wc2015yyz 43 of 43 Thank you Thx! @medicalphysics @subatomicdoc @kimnayyer @psbasran http://www.slideshare.net/pbasran/
  44. 44. Social Media in Science and Medicine – #wc2015yyz 44 of 43 Engagement Learner - Instructor - Personal - Remote web-based, phone, etc. - Skype, Google Hangouts, text messaging, MOOCs Learner - Content - Primary (journals) and secondary (books) sources - Internet resources (blogs, wikis, govdocs, etc) - YouTube, Twitter, ResearchGate, GoogleScholar Learner – Learner - Peer-to-peer dialogue - Internet resources (lists/mail services, forums, etc). - Direct Messaging (Twitter/WhatsApp),
  45. 45. Social Media in Science and Medicine – #wc2015yyz 45 of 43 http://blogs.plos.org/plos/2015/03/get-paper-noticed-join-current-scientific- conversation/
  46. 46. Social Media in Science and Medicine – #wc2015yyz 46 of 43 Adds Adds Adds Promo Why? Because you can control it
  47. 47. Social Media in Science and Medicine – #wc2015yyz 47 of 43 2. Social Media and the Medical Sciences
  48. 48. Social Media in Science and Medicine – #wc2015yyz 48 of 43 How are we sharing? Q: If you subscribe to forums, discussion lists, mail lists, do you find information contained therein relevant in your educational, research, clinical and/or professional activities? Most forums/lists have postings that are relevant 59% Some forums/lists have some postings that are relevant 39% Few forums/lists and few postings are relevant 9% I don't subscribe to forums/lists 1%
  49. 49. Social Media in Science and Medicine – #wc2015yyz 49 of 43 Our knowledge of Social Media?Q: Do you subscribe to any of these platforms/channels? Yes No, but interested No, and not interested Facebook 68% 3% 29% LinkedIn 69% 9% 22% Twitter 40% 13% 47% Google+ 46% 11% 43% Reddit 11% 19% 70% ResearchGate 22% 25% 53% Instagram 14% 10% 76% Pintrest 18% 10% 72% Other
  50. 50. Social Media in Science and Medicine – #wc2015yyz 50 of 43 What is Social Media
  51. 51. Social Media in Science and Medicine – #wc2015yyz 51 of 43 Abstract Key learning objectives of this presentation: - Define Social Media - Explore how we learn, share and engage with each other - Provide some arguments WHY your engagement with Social Media can help your professional life - Provide some suggestions on HOW you might do this, effectively and safely.

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