The internet is a landscape that is like a blank sheet and awaiting people to stake their claim. Ownership will be awarded to the first to arrive and claim their place on the internet.
Option 1. Do nothing This is portrayed as the “thing” to aspire to. We live busy lives doing the 8-5 work life with 2.5 kids on a suburban block of land with a mortgage for the next 20 years. But the world is moving on. Other people, other countries are desperate to do “something” today and today their country has inched forward while we desire to do nothing. We need to consider ourselves, our families our children’s future. We need to do something.
Sometimes it is easier to see parallels or similarities between two different concepts. So online networking can be like the Kath & Kim TV show where there was use of humour and some stories to push their message out to the watching public. There was no interaction with the viewers and the show was valued as entertainment of a low level. The Voice was a singing TV show where the crowd could interact and provide some feedback with a count of votes. Whilst the TV show “ My Kitchen Rules” has not only viewer voting but also on show personal who were both participants and experts giving a judgment of someone else's skills in cooking. The Block took the experience of delivering quality of a long period of time with the rewards only appearing right at the end with actual $$ being used to measure the quality. While The Antique Show discovers lost gems and priceless artifacts which goes to demonstrate that quality will withstand time. And lastly, the H2O Mop X5 show which just fills air time about a mop 24/7 demonstrates that if good content is not available then very low level content will fill the void.
Personal Branding will only ever succeed if it really is you and only you. There are different platforms to work on with the Social Platform the most easily recognisable. But other platforms are Blogging, Area 51, Flickr, Quora, YouTube, flaming forum. Just starting, then just leave a 2 line comment on an article and slowly work you way towards being an author (3 years) But stay in your zone, your “long tail”
Types of Engagement Commentator leaves 1 or 2 lines of commentary on a range of topics Contributor provides a small article of 400-800 words on a specific context Tutor takes time to help people with various issues within forums or on Q&A sites Critique or Assessor will provide the best way to achieve an outcome and is capable of being judgmental Author creates eBooks which is a large collection of articles or writings and editted into a comprehensive and orderly form A Teacher will develop Courseware to encourage new learners to gain more knowledge about their industry And a Celebrity provides hope and goodwill for those who are striving to achieve
The best place to start as at the point of where “You are” Because you are uniquely qualified to talk about that place. You have the qualification to talk from this point through your industry, your locality, your level of expertise, your organisation type and your experiences. No-one else can be as well qualified as you from this perspective. So start fro You and start to gain a following from that point.
It is important to Make a start, find the time to invest today for tomorrow’s future
It can end when you reach the beginning for someone else. Become an Industry Professor, become a teacher, develop your own online curricula, find your “class”, your followers.
Creating and maintaining an online network2
creating and maintaining an
What is online network like?
& Kim TV …… Look at me
Voice… popular vote
crowd following, crowd voting
Kitchen Rules …. skillful artistic
putting it all on the table / judged
Block … skillful standards
build it and they will come to buy
Antique Show … specialise value
hidden gems, the older the
Mop X5 ……..specialise new gadget someone will fill the void
Real estate – Town Planning
dot.com – domain names (firstname.lastname@example.org)
Types of Platforms
The Journalist – curiosity
The Prophet – authenticity
The Artist – beauty
The Professor – learn
The Celebrity - charisma
The Troll - baiting
The Internet is a big place….
Personal Branding – be you and only you
Level of Expertise
Where to start?
Pick a profile photo for life
Join your Groups, create your own group (Private is a safe setting)
Go onto other platforms and intertwine between platforms
Follow recommended people
Ask for endorsements, earn awards, gain reputation
Add comments, ask questions, provide answers, write an article
Spend 10% of your time (average spend on Marketing per Oganisation)
Be passionate, be current, be relevant, be honest, be proud, be thoughtful
Leave a gift, a gem for life and watch it be discovered time and time again.
Quality, quality, quality…. location, location, location
Google +, Facebook, etc
Become a real person on the Internet
Safer to be easily identified by all than someone faking your ID
Hacked in Russia but “Blocked” because of my real address in Australia
Create a ROI from your online networking
Gain a better job
Gain respect and a reputation
Gain a large follower base
Become an “Industry Professor”
Earn an income from your online network
Extensive industry experience (20+ years)
Willing to share knowledge with the current learners on the web
Willing to provide best practice expertise within their context
Wishing to be recognised for their wealth of knowledge
Provide in excess of 100,000 words to the Industry
In connection with Industry Professor Association (INDPA), develop Courseware
Teach Courseware that is aligned to Nationally Recognised Training of Australia
Why the urgency?
The other 3 billion (O3b) www.o3bnetworks.com