Magnolia Personalization Keynote Amplify 2014

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How can you make your site speak with more relevance to your audience? Explore the topic of personalization with real world examples. See how Magnolia will support personalization in the upcoming release of 5.3.

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Magnolia Personalization Keynote Amplify 2014

  1. 1. Keynote - Personalization Bill Beardslee, GM Philipp Bärfuss, Head of Product Development 1 Version 1.1 February 19, 2014 at Amplify/Miami Magnolia is a registered trademark owned by Magnolia International Ltd.
  2. 2. We need personalization! http://www.petswelcome.com/wp/wp-content/uploads/2010/09/puppy_eyes-2.jpg 2 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  3. 3. Brochure 3 Version 1.1 Targeting One To One Magnolia is a registered trademark owned by Magnolia International Ltd.
  4. 4. Implicit Behavior Analysis Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Based on a visitor‘s journey so far: - tag content with „interests“ - track pages a visitor goes to - create implicit profile from histograms - adapt content on pages accordingly - use data from ad networks to know more Personalization Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data 4 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  5. 5. What is the essence? http://postitartists.com/wp-content/uploads/2013/12/postitwall.jpg 5 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  6. 6. We should leverage what we have! Content Apps + Categorization + Dynamic Page Components 6 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  7. 7. Your Basic BA Grunt 7 Version 1.1 Developer Extraordinaire Magnolia is a registered trademark owned by Magnolia International Ltd.
  8. 8. My Phone, Inc. 8 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  9. 9. 9 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  10. 10. Criteria Date Location Magic Yes No Device 10 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  11. 11. Traits No Age Sex Magic Maybe Likely Interest Yes 11 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  12. 12. Magnolia (Out of the Box) Personalization Engine Traits Custom 12 Version 1.1 Criteria Magnolia is a registered trademark owned by Magnolia International Ltd.
  13. 13. Magnolia (Out of the Box) Personalization Engine Traits Custom Criteria Implicit Explicit Based on an actual user profile given to us: - user registers a profile with us - user allows us to access a social profile - user profile is stored in an external system - profile reveals explicit, personal data 12 Version 1.1 & Based on what we can see in a visit: - new or recurring visitor - geo location of visitor - languages set in browser - date and time of visit - device type and its capabilities Magnolia is a registered trademark owned by Magnolia International Ltd.
  14. 14. Home Page Variants Date = Feb 14 Sex = Female Traits Criteria 13 Version 1.1 Promotion For Women Sex = Male For Men Magnolia is a registered trademark owned by Magnolia International Ltd.
  15. 15. 14 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  16. 16. Productivity Info 15 Version 1.1 Technical Info Magnolia is a registered trademark owned by Magnolia International Ltd.
  17. 17. Segments Technical Other Business 16 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  18. 18. 17 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  19. 19. 18 Version 1.1 http://cettinaworks.com/site/wp-content/uploads/2009/05/handwritten-groc-list.jpg Magnolia is a registered trademark owned by Magnolia International Ltd.
  20. 20. Content Variants Traits Segments Criteria 19 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  21. 21. 20 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  22. 22. http://www.flickr.com/photos/surroundsound5000/4603946826/sizes/o/ 21 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  23. 23. Personas Age = 37 Sex = male Technical 22 Version 1.1 Philipp Magnolia is a registered trademark owned by Magnolia International Ltd.
  24. 24. Segments Traits Criteria Personas 23 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  25. 25. Preview Date + Philipp 24 Version 1.1 Location Device Magnolia is a registered trademark owned by Magnolia International Ltd.
  26. 26. 25 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  27. 27. Magnolia combines flexibility, efficiency and simplicity in a unique way. 26 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  28. 28. Authoring Content Variants Foundation Organization Segments Traits Criteria Personas Preview 27 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  29. 29. Magnolia 5.3 (May 2014) Outlook ➡ Personalization Tools ➡ Multivariate Testing ➡ Preview ➡ Content Inheritance ➡ Behavior Analysis ➡ Snippet Caching Content Variants Segments Traits Criteria Personas 28 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
  30. 30. 29 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

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