Colgate-Palmolive Company is
an American diversified multinational corporation focused
2. Distribution, &
of household, health care and personal products, such as
soaps, detergents, and oral hygiene products
(including toothpaste and toothbrushes).
Industry: Personal products
Headquarters: New York City, New
York ,U.S .
Key people: Ian M. Cook, CEO
Revenue: US$15.3 billion
In 1806, William Colgate introduced starch, soap and
candle factory on Dutch Street in New York City under
the name of "William Colgate & Company".
In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the
management of Samuel Colgate, his son.
In 1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
His company sold the first toothpaste in a tube, Colgate
Ribbon Dental Cream, in 1896.
Today Colgate has numerous subsidiary organisations
spanning 200 countries, but it is publicly listed in only
two, the United States and India.
Awards & Achievements
Colgate has been ranked as India’s #1 Most Trusted
Brand across all categories from 2003 till now
51% market share in the toothpaste segment
48% market share in the toothpowder market
30% share in the toothbrush market
On 4Sept.2009,Colgate-Palmolive signed SRK as its
Future strategies on 4 P’s:-
They try to position some innovative toothpaste
under the brand name of Colgate Palmolive.
Focusing toward rural rich and consuming class
by endorsing the development of ‘Colgate
They launched the product that come up in small
sachets so that rural people can also afford it.
Based on the competitor's price
Pricing done on the basis of price points
Packaging would be customized on the basis of
Advertisement through T.V. media, Print media
FM Radio for Urban population & MW and SW radio
for Rural population
Hoarding on National highways
They would try to increase product penetration to
rural population in rural areas.
They would try to increase the wholesalers to
They would track the distribution path so that they
are covering all the village areas around the