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Colgate palmolive

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Colgate palmolive

  1. 1. Colgate-Palmolive Company
  2. 2.  Introduction Colgate-Palmolive Company is an American diversified multinational corporation focused on the 1. Production, 2. Distribution, & 3. Provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).
  3. 3. Information  Industry: Personal products  Founded: 1806  Headquarters: New York City, New York ,U.S .  Key people: Ian M. Cook, CEO  Revenue: US$15.3 billion (FY2009)  Employees: 36,002  Website: www.colgate.com
  4. 4. History  In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company".  In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son.  In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
  5. 5. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. Today Colgate has numerous subsidiary organisations spanning 200 countries, but it is publicly listed in only two, the United States and India.
  6. 6. Awards & Achievements  Colgate has been ranked as India’s #1 Most Trusted Brand across all categories from 2003 till now  51% market share in the toothpaste segment  48% market share in the toothpowder market  30% share in the toothbrush market  On 4Sept.2009,Colgate-Palmolive signed SRK as its Brand ambassador.
  7. 7. Future strategies on 4 P’s:- 1. Product  They try to position some innovative toothpaste under the brand name of Colgate Palmolive.  Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder’.  They launched the product that come up in small sachets so that rural people can also afford it.
  8. 8. 2.Price  Based on the competitor's price  Pricing done on the basis of price points  Packaging would be customized on the basis of price points.
  9. 9. 3.Promotion Advertisement through T.V. media, Print media FM Radio for Urban population & MW and SW radio for Rural population Hoarding on National highways
  10. 10. 4. Place  They would try to increase product penetration to rural population in rural areas.  They would try to increase the wholesalers to smaller towns.  They would track the distribution path so that they are covering all the village areas around the towns.
  11. 11. SWOT Analysis SWOT analysis for Colgate……
  12. 12.  Strengths  Strong financial performance  Focus on innovation and new product launches  Colgate business planning initiative
  13. 13.  Weakness  Highly leveraged  Product research
  14. 14.  Opportunities  Emerging markets growth  Deploying advance technologies  Growing Hispanic population in the US
  15. 15.  Threats  Competitive landscape from other Private label growth  Increasing commodity prices  Falling consumer confidence in the US
  16. 16. Promotion tools  Increasing circumference of toothpaste tube  Free Dental Check-up in mobile vans
  17. 17.  Free Dental Check-up by sending a SMS  Scholarship offers like Learn & earn offer
  18. 18. Slogans  In 1940,the Colgate Company used Slogan was "It cleans your breath while it cleans your teeth “  The 1960s onwards, the slogan was "The Colgate ring of confidence“
  19. 19. Various Product Categories  Oral Care  Personal Care  Home Care  Professional Oral care
  20. 20. Home Care Axion - Dish Washing Paste Palmolive dish washing Paste Professional Oral Care Colgate PerioGard Colgate Sensitive Colgate Gel Kam Colgate Visible White
  21. 21. Financial Report  Total Revenue: 2,060.92 1,802.57  Sales: 1,962.46 1,694.81  Other Income: 98.46 107.76  Profit before Taxation: 484.80 345.31  Provision for Taxation: 61.54 55.09  Profit after Taxation: 423.26 290.22  Balance brought forward: 28.84 5.77  Profit for appropriation: 452.10 295.99  Appropriation: Dividend: 271.98 203.99  Dividend Tax: 45.84 34.14  General Reserve: 42.33 29.02  Balance c/f: 91.95 28.84 452.10 (In ‘000)
  22. 22. COMPETITORS  Hindustan Unilever Ltd.  Procter & Gamble  Church & Dwight Co., Inc.  The Clorox Company  Kimberly-Clark Corporation
  23. 23. Submitted by :- Sag ar so o d

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