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Come usare al meglio Woopra (e perché è meglio di Google Analytics)

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Presentazione sulle funzionalità di Woopra - nuovo software di Web Analytics - comparate a quelle di Google Analytics. Presentazione di Pasquale Borriello per MediaCamp Roma 2 dicembre 2008.

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Come usare al meglio Woopra (e perché è meglio di Google Analytics)

  1. 1. Come usare al meglio Woopra Analytics (e perché è meglio di Google Analytics) Pasquale Borriello http://yep.it/paz
  2. 2. <ul><li>Chi è Pasquale Borriello? </li></ul><ul><li>da 3 anni in art attack advertising / xister </li></ul><ul><li>social media mafia </li></ul><ul><li>filosofia e matematica </li></ul><ul><li>blog su Apple / SKY HD </li></ul><ul><li>cercatemi su Facebook / LinkedIn / SlideShare etc. </li></ul>
  3. 3. <ul><li>Social Media e Web Analytics: quale modello? </li></ul><ul><li>visite sulla pagina (sito) </li></ul><ul><li>views del contenuto media (video, foto etc.) </li></ul><ul><li>numero di commenti (blog, youtube etc.) </li></ul><ul><li>backlinks (referrals) </li></ul><ul><li>indicizzazione sui motori di ricerca </li></ul><ul><li>... quello che conta è l’interazione con l’utente! </li></ul>
  4. 4. Google Analytics 3.0
  5. 5. <ul><li>Google Analytics: 5 limiti </li></ul><ul><li>i risultati sono aggiornati con ritardo (˜6h) </li></ul><ul><li>non c’è una desktop application “ufficiale” </li></ul><ul><li>nessuna notifica per “eventi” </li></ul><ul><li>manca una funzionalità di ricerca </li></ul><ul><li>non si possono “taggare” i visitatori </li></ul>
  6. 6. Woopra beta
  7. 7. <ul><li>Cos’è Woopra? </li></ul><ul><li>un nuovo strumento di Web Analytics (Mar 2008) </li></ul><ul><li>beta aperta: ca. 30,000 utenti registrati </li></ul><ul><li>limite attuale: 10,000 pageviews al giorno </li></ul><ul><li>desktop application Linux/Mac/Win </li></ul><ul><li>i visitatori possono essere “taggati” e riconosciuti </li></ul><ul><li>i risultati sono forniti LIVE </li></ul><ul><li>... è integrata una funzionalità di chat con i visitatori! </li></ul>
  8. 8. Dashboard
  9. 9. Visualizzazione per visitatore
  10. 10. Dati Live!
  11. 11. Chat lato visitatore
  12. 12. Chat lato webmaster
  13. 13. <ul><li>2 applicazioni di Woopra </li></ul><ul><li>power engagement nei blog: chattare con i visitatori, seguire le visite di chi commenta, riconoscere i visitatori per nome (tagging) </li></ul><ul><li>pre-emptive customer care : possibilità di vigilare sul processo di acquisto ed intervenire con chat in modalità push (oppure on demand) </li></ul>
  14. 14. <ul><li>Woopra vs Google Analytics </li></ul><ul><li>risultati live </li></ul><ul><li>desktop application </li></ul><ul><li>notifica per eventi custom </li></ul><ul><li>ricerca sui dati di analytics </li></ul><ul><li>i visitatori possono essere “taggati” </li></ul><ul><li>chat con i visitatori! </li></ul><ul><li>...it’s all about user/customer interaction! </li></ul>
  15. 15. curiosità: Layered Tech fornisce l’infrastruttura tecnica di Woopra... ed usa Google Analytics!
  16. 16. http://www.slideshare.net/pazcal Grazie per l’attenzione! la presentazione è online »
  17. 17. <ul><li>Links </li></ul><ul><li>Official website - http://www.woopra.com </li></ul><ul><li>Official twitter profile - http://twitter.com/woopra </li></ul><ul><li>Post on Wired Blog - http://blog.wired.com/monkeybites/2008/05/woopra-lets-you.html </li></ul><ul><li>Post on techcrunch - http://www.techcrunch.com/2008/03/30/stats-junkies-get-another-fix-woopra/ </li></ul><ul><li>Interview to Founder @Wordcamp Dallas - http://vimeo.com/839783 </li></ul><ul><li>Founder’s blog - http://onemansblog.com/ </li></ul><ul><li>Woopra video on Youtube - http://www.youtube.com/watch?v=sGi9YBE4apk </li></ul><ul><li>Lorelle - http://lorelle.wordpress.com/2008/03/30/whooping-woopra-blog-statistics-program/ </li></ul><ul><li>(link visitati il 3 dicembre 2008) </li></ul>

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