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2019 newspapers-24-7-fact-sheet en

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the seventh annual Newspapers 24/7 Report

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2019 newspapers-24-7-fact-sheet en

  1. 1. Totum Research; Canadians 18+, weekly readership, March 2019 Millennials: age 19-36 years (born 1982-1999); Baby Boomers: age 54-72 years (born 1946-1964) Formoreinformation,gotowww.newsmediacanada.ca News Media Canada Médias d’Info Canada NEWSPAPERS 24/7 2019 GROWTH IN WEEKLY READERSHIP Access to digital news platforms has only increased Canadians’access to news content, and consequently more Canadians than ever are reading newspapers, in print or digital formats. NINE OUT OF TEN Canadians (88%) read newspapers each week in 2019. READERSHIP 2019 weekly readership was 88% 2012 weekly readership was 85% CANADIANS ACCESS NEWSPAPERS ON BOTH PRINT AND DIGITAL PLATFORMS of readers are reading BOTH print AND digital newspaper content. 52% of Canadians are reading newspapers on ANY platform. 88% Rather than give up their printed reading habit, more and more readers are choosing tablets, computers and smartphones to read newspapers as well. 90% DIGITAL READERS PRINT READERS The strongest print readers are Baby Boomers. of all print readers also use digital platforms of all computer readers also read in print 64% 57% 66% of all tablet readers also read in print of all phone readers also read in print The strongest digital readers are Millennials. 51% 56% 68% 51% % Weekly Readership NEWSPAPER READING OCCURS THROUGHOUT THE DAY 51 41 50 36 42 53 “Given heightened levels of global mistrust, there is a clear and continued affinity for reliable reporting. Newspapers continue to be the go-to source for credible, trusted and independent news, in both print and digital formats.” Bob Cox, Chair News Media Canada Early morning At breakfast Between breakfast and lunch During lunch Between lunch and dinner After dinner % Weekly Readership on ANY Platform PRINT COMPUTER PHONE TABLET
  2. 2. Totum Research; Canadians 18+, weekly readership, March 2019 *Business Decision Makers = Professionals, Business Owners, Senior Managers Millennials = age 19-36 years (born 1982-1999); Baby Boomers = age 54-72 years (born 1946-1964) News Media Canada Médias d’Info Canada NEWSPAPERS 24/7 2019 MILLENNIAL READERSHIP PEAKS EARLY MORNING NEWSPAPER READERSHIP IS STRONG ACROSS ALL DEMOS BOOMERS* 37% of the population. 90% read newspapers weekly. Primary platform is Print. MILLENNIALS* 34% of the population. 88% read newspapers weekly. Primary platform is Phone. BUSINESS DECISION MAKERS* 37% of the population. 93% read newspapers weekly. ALL platforms (“news junkies”) 55 44 50 44 43 51 Early morning At breakfast Between breakfast and lunch During lunch Between lunch and dinner After dinner MILLENNIAL READERSHIP PEAKS EARLY MORNINGMILLENNIAL READERSHIP PEAKS EARLY MORNING 51 After dinnerAfter dinnerAfter dinner 50 38 47 26 38 49 Early morning At breakfast Between breakfast and lunch During lunch Between lunch and dinner After dinner BOOMERS READ EARLY AND LATE IN THE DAY 60 45 51 42 45 Early morning At breakfast Between breakfast and lunch During lunch Between lunch and dinner After dinner BUSINESS DECISION MAKERS* ARE NEWS JUNKIESBUSINESS DECISION MAKERS* ARE NEWS JUNKIES % Weekly Readership on ANY Platform % Weekly Readership on ANY Platform % Weekly Readership on ANY Platform Formoreinformation,gotowww.newsmediacanada.ca “Both print and digital newspaper sources play a unique and distinct role in the lives of Canadians. Readers start their day with the comprehensive and in-depth reporting of a print newspaper, and stay up-to-date on breaking news with digital as the day progresses.” Claude Heimann, President, Totum Research 57

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