Chris Harper, Retail Decisions, explored the fraud prevention challenges for online merchants seeking to take advantage of growth opportunities in new markets. He discussed the importance of understanding the different fraud profiles of target countries and differing consumer attitudes towards online security and alternative payment channels.
He provided practical examples of these differences and their implications for risk and fraud prevention.
Examples also illustrated the importance of access to global fraud intelligence and flexible fraud strategies that can be adapted quickly to changing circumstances, as merchants learn more about the countries into which they are expanding. Topics such as tailoring fraud strategies and rules by country, channel or payment types were also covered.