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Table ronde: éco-tourisme : la structuration d'une offre éco-responsable

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Etienne Grodard : Fondateur et dirigeant de Bee’s

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Table ronde: éco-tourisme : la structuration d'une offre éco-responsable

  1. 1. Workshop 4 Centre des congrès Aix en Provence siège: 12 Résidence l’Ouvière – 13710 Fuveau web: www.beespherenergy.fr mail: egrodard@bsernergy.fr Téléphone: 06 19 83 09 59
  2. 2. Introduction l  De Kyoto au Grenelle de l’environnement l  Objectifs européens l  D’un enjeu mondial à des initiatives locales et ciblées Source: ADEME Etude 2013 2
  3. 3. Constats l  L’ Eco-tourisme l  L’Eco-Tourisme est en progression l  Les énergies renouvelables l  Le solaire photovoltaïque reste une énergie alternative d’avenir l  Le Vélo à Assistance Electrique (VAE) l  « L’essayer, c’est l’adopter » l  La location l  Un comportement d’achat qui évolue vers la location l  Un modèle « anti- Vélib » Les  condi*ons  sont  réunies   3
  4. 4. L’entreprise
  5. 5. La marque Bee’s: l’univers de l’abeille l  L’abeille (en anglais, « bee ») est à la base de notre écosystème l  Elle est indispensable à la reproduction des plantes l  Elle est très sensible à la dégradation de l’environnement et elle fuit le CO2 qui l’anesthésie « Si l’abeille disparaissait du globe, l’homme n’aurait plus que quatre années à vivre. » Einstein 5
  6. 6. Le concept l  Bee Sphere Energy a mis au point un concept innovant de station dédiée à la location de Vélos à Assistance Electrique (VAE) 6
  7. 7. Station d’accueil l  Les publics visés l  Le tourisme – Offices du tourisme / hôtels / tour opérateurs l  Les collectivités pour leurs administrés et leurs agents l  Les entreprises et leurs salariés 7
  8. 8. Mise en situation 8
  9. 9. Une solution EcoMobile Eco • Les vélos sont élancés par l’énergie électrique • Cette énergie est produite par le soleil • Les stations sont issues du recyclage de containers Mobilité • Les Bee’s sont un instrument de liberté pour tous • Les stations sont elles-mêmes mobiles 9
  10. 10. L’écosystème Bee’s Particuliers" Agence réceptive" Salariés" Tourisme" Entreprise" Collectivités" 10
  11. 11. Nos objectifs l  Créer des synergies l  Rapprochement de métiers complémentaires l  Lisser les saisonnalités l  Innover l  Solaire PV + Vélo + Tourisme l  Concept marketing l  Développer un réseau l  Partenariats l  Créer de l’emploi Un  nouvel  écosystème   11
  12. 12. Bee’s et l’Eco-tourisme
  13. 13. De nouveaux horizons l  La France est la 1ère destination touristique mondiale l  6,5% du PIB français l  Le ‘tourisme vert ‘ ou responsable devient de plus en plus important l  60% des Français connaissent ce type de voyage l  83% sont prêts à choisir en priorité une agence de voyage qui a une démarche responsable (sondage TNS Sofres 2009) l  88 % des voyageurs français se disent prêts à agir en faveur de l’environnement l  56 % de ces mêmes voyageurs sont prêts à payer plus cher pour une destination écologique (enquête GMV 2010). l  C’est une forte valeur ajoutée pour la cible des touristes étrangers 13
  14. 14. De nouveaux horizons l  Le VAE est un vecteur important pour accompagner ce nouveau mode de tourisme l  En France, l  80 % de la fréquentation touristique est concentrée sur 20 % du territoire national l  les déplacements touristiques, essentiellement effectués en voiture, représentent 6% des émissions de gaz à effet de serre soit environ 30 millions de tonnes de CO2 par an Le  poten*el  est  important   14
  15. 15. Découvrir notre patrimoine l  Le VAE, en location courte durée l  Boucles en ellipse autour de la station de départ l  Clientèle : touristes en courte durée et régionaux l  Commercialisation d’Eco-tours l  Week-ends ou semaines découverte l  Hébergement et demi-pension inclus (moyen / haut d egamme) l  Clientèle: Tours Opérateurs du Nord de l’Europe, agents de voyages l  Thèmes différents: l  l  l  l  l  Oeno-viticole sur les coteaux d’Aix, Découverte du Lubéron, Les paysages de Cézanne, découverte de la Sainte-Victoire Culturel à Aix La combinaison des différents parcours locaux permet de rayonner dans le pays d’Aix 15
  16. 16. Offre tarifaire de location - touristique €   1   34   2-­‐3   32   4-­‐5   30   Demi-­‐journée     (8h30  –  12h30  ou  14h30  –   18h30)   Groupes  ou  toute  autre   demande   Accessoires   €   Remorque  1/2  enfants,  40  kg)   Nombre  de    vélos  ou  de  jours   10     Sacoches/  siège  bébé   5     Casque  /  chasuble  /  kit  an*-­‐ crevaison   offerts   24   Sur  devis   16
  17. 17. B.E.E.S l  Bien-être l  Economie l  Ecologie l  Souplesse A  bientôt,  avec  Bee’s  !     17
  18. 18. Contacts Xavier BEVIERE – Marketing/ communication - xbevier@bsenergy.fr Etienne GRODARD – Administration / Finance - egrodard@bsenergy.fr Pascal FONTANIER – Développement Réseau – pfontanier@bsenergy.fr

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