Payments Anywherewith PayPal Web APIs<br />Praveen Alavilli<br />Developer Evangelist<br />
How do I monetize ?<br />http://www.flickr.com/photos/sgwnj/4892263759/sizes/l/in/photostream/<br />
many players…<br />4<br />
Payment Gateways<br />Checkout Services<br />App Stores<br />Subscription Services<br />Virtual Currency Providers<br />In...
instead of <br /><ul><li>applying monetization models to your business & users
accept & process payments efficiently
enabling consumers to pay quickly, securely & easily</li></li></ul><li>spend time on<br />http://www.flickr.com/photos/cli...
How PayPal helps ?<br />
How PayPal Works ?<br />
Open Global Payment Platform<br />
The PayPal X Platform<br />Facilitates Payments<br />	Pay and receive from anyone, anywhere!<br />Provides Account Managem...
Payments Anywhere !<br />eComm<br />Credit Cards<br />mComm<br />Chained<br />Payments<br />Mobile Payments<br />Utility P...
“You” pick the way you want to integrate<br /><ul><li>Web APIs
NVP, JSON, XML, SOAP
Open Source SDKs and Toolkits
Java, PHP, .NET, ColdFusion, Python
Rails (Community Contributions)
APEX Toolkit for Force.com
Toolkit for AppEngine
Helpers for MS WebMatrixand Azure</li></li></ul><li>Mobile is Changing the Web !<br />
Mobile Payment library<br />Native Library for iOS & Android<br />
Mobile Express Checkout<br />For Web Checkout<br />
Embedded Payment Flow<br />Adaptive Payments API<br />For Web and Device Apps<br />
Adaptive Payments API<br />Flexible APIs that allow:<br /><ul><li> Send money
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Payments Anywhere with PayPal

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Lightweight web API's have exploded in the last few years. Payments, advertising and analytics services all have web API's that are easily integrated into mobile applications. In this session, you'll get a close look at the PayPal APIs and how they help developers to enable payments for a variety of use cases.

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  • According to wikipedia “Monetization is the process of converting or establishing something into legal tender”
  • Really falls into 2 categories – while indirect has been popular not many actually make any money out of it. Having a direct monetization model helps you in building a continuous revenue stream that not only help in sustaining your app for long time but also might make you rich Causium: http://www.forbes.com/2010/09/07/atlassian-software-facebook-technology-freemium.html?partner=yahootix
  • A very important result of this is that a developer has to learn, code and deploy different integrations with each and everyone separately. It’s just painful.
  • Photo Credit: http://www.flickr.com/photos/yorkie/34138253/
  • User engagement is key !
  • Determine consistency of formatting, bullets vs arrows, title
  • if you want to chat more about monetizing your apps or if you want to find more about what PayPal provides.
  • Payments Anywhere with PayPal

    1. 1. Payments Anywherewith PayPal Web APIs<br />Praveen Alavilli<br />Developer Evangelist<br />
    2. 2. How do I monetize ?<br />http://www.flickr.com/photos/sgwnj/4892263759/sizes/l/in/photostream/<br />
    3. 3.
    4. 4. many players…<br />4<br />
    5. 5. Payment Gateways<br />Checkout Services<br />App Stores<br />Subscription Services<br />Virtual Currency Providers<br />In-App Payment Providers<br />Mobile Payment Providers<br />Offers Providers<br />
    6. 6.
    7. 7. instead of <br /><ul><li>applying monetization models to your business & users
    8. 8. accept & process payments efficiently
    9. 9. enabling consumers to pay quickly, securely & easily</li></li></ul><li>spend time on<br />http://www.flickr.com/photos/clintjcl/4001170877/sizes/m/in/photostream/<br />
    10. 10. How PayPal helps ?<br />
    11. 11. How PayPal Works ?<br />
    12. 12.
    13. 13. Open Global Payment Platform<br />
    14. 14. The PayPal X Platform<br />Facilitates Payments<br /> Pay and receive from anyone, anywhere!<br />Provides Account Management <br />Identity, Permissions, Accounts<br />Tools for Information and Reporting<br />Notifications, Reporting, Search<br />13<br />
    15. 15. Payments Anywhere !<br />eComm<br />Credit Cards<br />mComm<br />Chained<br />Payments<br />Mobile Payments<br />Utility Payments<br />P2P<br />Payments<br />Disbursements<br />Parallel<br />Payments<br />Social Payments<br />Cloud<br />Payments<br />Delayed<br />Payments<br />Digital Goods<br />Subscriptions<br />Embedded<br />Payments<br />Business<br />Payments<br />Affiliate<br />Payments<br />eWallet<br />Preapprovals<br />Refunds<br />
    16. 16. “You” pick the way you want to integrate<br /><ul><li>Web APIs
    17. 17. NVP, JSON, XML, SOAP
    18. 18. Open Source SDKs and Toolkits
    19. 19. Java, PHP, .NET, ColdFusion, Python
    20. 20. Rails (Community Contributions)
    21. 21. APEX Toolkit for Force.com
    22. 22. Toolkit for AppEngine
    23. 23. Helpers for MS WebMatrixand Azure</li></li></ul><li>Mobile is Changing the Web !<br />
    24. 24. Mobile Payment library<br />Native Library for iOS & Android<br />
    25. 25. Mobile Express Checkout<br />For Web Checkout<br />
    26. 26. Embedded Payment Flow<br />Adaptive Payments API<br />For Web and Device Apps<br />
    27. 27. Adaptive Payments API<br />Flexible APIs that allow:<br /><ul><li> Send money
    28. 28. Pre-approved payments (with PIN)
    29. 29. Parallel split payments
    30. 30. Chained split payments
    31. 31. Implicit payments</li></ul>$10<br />$10<br />C<br />$100<br />$100<br />$100<br />$10<br />$40<br />$40<br />$40<br />Primary<br />$50<br />$50<br />$50<br />Pre <br />Approval<br />
    32. 32. Demo & Code Walk throughA Simple Photo Printing Apphttp://picmart-app.appspot.com<br />
    33. 33. Simple Yet Powerful !<br />Enables Payments Anywhere<br />Secure Transactions<br />Fraud and Risk Management Features<br />PCI Compliant<br />Global reach (over 190 countries and 24 currencies)<br />Scalable and Flexible Platform<br />22<br />
    34. 34. OpportunitiesSocial + Local + Mobile<br />
    35. 35. <ul><li>Service Payments (rent, parking, …)
    36. 36. Expense Sharing
    37. 37. Social Commerce
    38. 38. P2P / Social Payments (group gifts, registry,…)
    39. 39. Healthcare
    40. 40. Digital Goods
    41. 41. Virtual Currencies
    42. 42. Mobile and Device Payments (NFC)
    43. 43. Games
    44. 44. B2B
    45. 45. Invoicing
    46. 46. Govt. services
    47. 47. Affiliate networks
    48. 48. Bill Pay
    49. 49. Marketplaces</li></li></ul><li>
    50. 50. Where is the money ?<br />Proximity payments<br />Remote payments<br />Prepaid Airtime Topup<br />Mobile Digital content<br />Remittances<br />Traditional retail <br />Non traditional retail: no terminal<br />Microfinance<br />$300B<br />$5T<br />$24B<br />$250B<br />$400B<br />$500B<br />Addressable<br />Market<br />Opportunity Timing<br />Now<br />Long-term (2-5yrs)<br />Source: McKinsey, Informa, Grameen Foundation<br />
    51. 51. Chase your dream and monetize along the way !<br />@ppalavilliwww.x.com@paypalx<br />

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