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Social Media Metrics

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Social Media Metrics

  1. 1. Social Media Metrics – You are a number<br />SudhaJamthe<br />Social Media Strategist<br />@paypalx @sujamthe<br />
  2. 2. Social Media is about people<br />
  3. 3. No! you are a number in there!<br />
  4. 4. Follower Counts<br />“Be floored to have each follower” @garyvee<br />
  5. 5. Where are you talking?<br />
  6. 6. Where are you talking from?<br />
  7. 7. What are you talking about?<br />
  8. 8. Tone of Voice<br />
  9. 9. Velocity of your tweet – You are an influencer<br />
  10. 10. Frequency of Your tweet – you are an evangelist<br />
  11. 11. What are your social actions? Referrals, click thrus, what channels<br />
  12. 12. What are your social actions? Referrals, click thrus, what channels<br />
  13. 13. Do you help your online community<br />
  14. 14. Do you help your online community<br />
  15. 15. Helpful = high engagement metrics<br />
  16. 16. You are the customer, make it count!<br />

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