Monetization with PayPal Payments Platform

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A quick and high level presentation of what's possible with PayPal Payments Platforms given at the Women 2.0 Will it launch workshop on Feb 6th.

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  • unfortunately most of the monetization techniques that people talk about rely heavily on advertisingAffiliate programsBanner adsBlog advertisingContextual adsInterstitial adsIn-text contextual adsCPA/CPC/CPMPaid Blog PostsLead GenerationRSS adsDataSurveys/Polls
  • Consumers, businesses, merchants, sellers, buyers, etc….
  • While providing:Strong SecurityFraud and Risk ManagementPrivacy enablingSeller Protection
  • enabling
  • Single – Multiple ItemsSubscriptionsDonationsInventory controlFraud/risk controlsUI customization
  • only PayPal accountsrecurring paymentsmultiple settlement optionsissue refunds programmaticallyaccept Credit and Debit Cards in your own application (and)accept payments from PayPal Accounts
  • Monetization with PayPal Payments Platform

    1. 1. www.x.com<br />mä-nə-tə-ˈzā-shən<br />with PayPal Payments Platform<br />Feb, 6th 2010<br />Praveen Alavilli, Developer Evangelist, PayPal X Developer Network<br />
    2. 2. “You chase your dream, money will follow” <br />
    3. 3. building and running an app is cheap<br />but<br />a successful and profitable company needs<br />Good Monetization Strategy<br />
    4. 4. Advertising ?<br />What else ?<br />
    5. 5. eCommerce<br />Virtual Goods<br />Premium Content<br />Value added Services<br />Memberships<br />Subscription<br />License of Content, Brand and Services<br />
    6. 6. How PayPal X can help you ?<br />
    7. 7. Pay Anyone !<br />Receive from Anyone !<br />(an email address or a phone number)<br />
    8. 8. Facilitate Payments<br />Manage Accounts<br /> <br />Information and Reporting<br />
    9. 9. Simple to Advanced<br />enabling…<br />
    10. 10. Simple/Parallel/Chained Payments<br />Preapprovals<br />Subscriptions<br />Disbursements<br />Micropayments<br />Rewards<br />Donations<br />Digital Goods<br />Gift Certificates<br />
    11. 11. (while taking care of things that you don’t want to manage yourself)<br />Risk and Fraud Management<br />Security<br />Compliance<br />Settlements<br />Refunds/Charge backs<br />
    12. 12. How simple can it go ?<br />
    13. 13. Email Payments<br />(old school)<br />Send invoice over email from PayPal<br />Virtual Terminal<br />your POS terminal on the Cloud !<br />accept payments over phone, mail, & fax<br />Website Payments Standard<br />(aka WPS or “cut & paste payments”)<br />buttons, buttons, buttons<br />
    14. 14. Simple but Powerful<br />Sell Single/Multiple Items (cart)<br />Subscriptions<br />Donations<br />Inventory Control<br />UI Customization<br />Fraud/Risk Controls<br />
    15. 15. enter advanced world<br />
    16. 16. Express Checkout<br />“all it takes is 3 API Calls”<br />a checkout solution<br />Payflow<br />a payment gateway<br />Website Payments Pro<br />WPS + Payflow + Express Checkout<br />Mass Payments<br />disbursements <br />
    17. 17. Adaptive Platform<br />(Adaptive Payments & Adaptive Accounts)<br />for Web 2.0 and Web.Next applications<br />Parallel and Chained Payments<br />
    18. 18. Payments on the Cloud<br />
    19. 19. Keep thinking about Monetization <br />back of your mind!<br />
    20. 20. Join the conversation on<br />www.x.com<br />PayPal X Developer Network<br />@paypalx<br />@ppalavilli<br />

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