• adidas is a leading global brand, manufacturing products including sports equipment, clothing, accessories and cosmetics. adidas has been an EWA client for over 10 years and utilise almost every service from the EWA portfolio including; a dedicated customer contact centre with a bespoke contact management system, customer insight and CRM consultancy and digital marketing including campaign management.• In 2001, adidas wanted to review the way in which they handled their consumer enquiries. With a view to outsourcing their contact functions, they were referred to EWA by Hill & Knowlton because of proven expertise in customer care and a reputation for rapidly creating integrated contact facilities. For over 80 years adidas has been part of the world of sports and fashion, delivering state-of-the-art athletic footwear. The main goal is to design shoes that work with the foot, not against it, to help you reach your highest level of performance and comfort. Are so passionate about sports, unique creative,The most important thing that unites us in the original Adidas. Adidas shoes, designed the worlds giant energy that reflects the spirit of an athlete who understands each other with very special prices and stylish models.
• MARKET SIZE FOR EACH PRODUCT It is difficult to see how marketing can be properly planned unless the relationship of the companys product sales to the total market sales is known. COMPETITIVE STRUCTURE FOR EACH PRODUCT The competitive structure also effects the opportunity to force a change in market structure, this information is vital. MARKET TRENDS FOR EACH PRODUCT This is the most important of all information, which is needed to assess the opportunities for increased profits. There are three critical areas to review: MARKET TREND: THE MARKET GROWING RAPIDLY? This should provide the change for good profits on growing sales. .IS THE MARKET STATIC? This is often highly competitive, with corresponding low profit margins. IS THE MARKET DECLINING? This, again, is often highly competitive, with correspondingly low profit margins, is not only due to competition but also due to higher overheads on a smaller volume.
• The development of a strong competitive advantage has been Adidas’ major concern, and this is further emphasized by the existence of a large number of “heavyweight” competitors operating in the athletic clothing market, in the names of Nike, Puma, New Balance and others. Taking into consideration the fact that a company’ s competitive advantage is established on the concept of added value, Adidas should direct its marketing efforts towards producing quality products for its customers. The market of sports clothing is characterized by a set of specific attributes. One of them is the extreme rivalry going on between leading manufacturing firms, such as Adidas, Nike, Puma, Timberland and New Balance. It should be noted, however, that most of these companies have chosen to outsource their production and they have re- defined themselves as marketing companies, rather than manufacturers, in the traditional meaning of the term.
• 1) A technical baselayer of some kind (under armor looks good, although Ive not tried it myself.• 2) Gloves - I cant recommend these enough - they make such a big different on a cold day. Unless its raining I would pick these over a jacket any day. I use fleecey thinsolate ones which were cheap and are warm. Others use silk I think.• 3) Something to keep your legs warm, especially calves to keep your muscles warm and prevent injury ,I use very un-technical cotton line loose reeboks bought from TKmax! Theyre super comfy.• 4) Warm running socks• 5) Either a water/wind proof jacket or a fleecey top - you rarely need both unless its REALLY cold.
Mohammad PD.Hamedani 271274Thanks For Your Attnetion