Apple – electronics, laptop category power point slide


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Apple – electronics, laptop category power point slide

  1. 1. Name : Payal PatelStudent ID: 300634682
  2. 2. PEST Analysis : Political Analysis : 52% of sales of apple from outside of America. Apple many products has Outside. conflicts between the U.S and any of these states may haveful outcomes for Apple Inc.
  3. 3.  Economic Analysis: Global Economic Depression . U.S dollar has lost value, Apple Inc. is not as endangered economically. foreign currency, to minimize the economic effects of inflation .
  4. 4.  SocialAnalysis: Globalization includes technology plays the main role. Quality and Design. Apple having biggest virtual media store. Modern individual’s lifestyle, combining functionality with design.
  5. 5.  Technological Analysis: competition in the market. Technology products lifecycle. Apple is on top of the market. Includes making the work for the competition.
  6. 6. 1.Intensity of rivalry :  personal computer and portable music markets.  virtually identical products produced by the leading competitors.  ability to spend on marketing, and research and development (R&D).  music market with an estimated 90% for hard disk based players, and 65% of the total portable music market.  Apple’s product differentiation and higher pricing.
  7. 7. 2. Threat of New Entrants:  companies that consume most of the market share.  new company came in market like Dell, HP Compaq, and Gateway.  effectively compete with the few well-established market leaders.  main competitors in the MP3 sector are: Apple, Rio, Nike, Sony, Creative, Napster, and Dell.  advantage in the hardware side of the market with their iPod.
  8. 8. 3. Threat of Substitute Products : Apple’s market are a number of products. Gateway’s 3200/5200/7200 series desktop computers and M210/M320/M520 series laptops. Apple has a wide array of substitutes. Microsoft Windows operating system and an Intel/AMD based CPU, Apple’s computers. IBM derived Power processor CPU.
  9. 9. 4. Bargaining Power of Buyers: Apple focuses on differentiating its products. personal computer market and the portable music product. Apple has 98 national and 4 international retail stores. better prices or alternative software/hardware.
  10. 10. 5. Bargaining Power of Suppliers: suppliers for manufacture computers and portable music players. bargaining power concerning price in most cases. Giving Apple power to switch suppliers. current position with IBM and its G series processors. moving to a new processor and extremely high switching costs.
  11. 11.  Strengths: Apple Computer are expert in Developing own software and hardware Apple Computers have good brand loyalty. Low debt—more maneuverable. Strong Research & Development Department. product awareness and sales.
  12. 12.  Weaknesses: Intel and Microsoft. product life cycle of Apple products. launch of new products and services. Education and publishing. Apples market share and major competitor Microsoft. relationship between Steve jobs and employee.
  13. 13.  Opportunities: Large population (Gen X&Y) good relationship for joint ventures. laptop market growth is high and develop new models to cater the need of customers. worms and viruses on PCs so the antivirus solution Downloadable music and MP3 players.
  14. 14.  Threats: paying cost is common. Apple software, Cell phone and hardware are expensive long lasting recession may impact the sales of the company. Apple facing strong competition from Dell, HP, Sony and Toshiba . technology is very fast.
  15. 15. Apple Inc. produces its all product outside of the America.such political way, Apple Inc. sales can be decreased.support the government to increase security of the country.Apple Inc. is highly reputed company in the world.affected by economical way.products’ stylish design, quality and easy functionality.Apple Inc. is ahead in race to other companies of the world.
  16. 16. company has specialized prices for the different market segment.company’s products who can afford.Like iTunes - able to store music, pictures and videos.music storage device .models able to browse the internet and play games.
  17. 17.  Apple Mac Book – From $999 Apple iPhone 4S – From $699 Apple iPad 2 – From $499 Apple iPod – From $99
  18. 18.  target market of the company in the market. Want to provide Apple Inc. to young or old, boy or girl. different marketing strategies. company makes sure that its stores and branches are located.
  19. 19.  targeting market strategy of Apple Inc. is concentrated. positioning strategy of Apple Inc. against competitors. acquire information of technology of competitors.
  20. 20.  Thinking Made Easy. (n.d.). Thinking Made Easy. Retrieved October 31, 2011, from Lamb, C. w., Hair, J. F., McDaniel, C., Kapoor, H., Klaise, H., & Appleby, R. (2010). MKTG Canadian Edition. Toronto: Thomson South-Western. Marketing Mix for Apple. (n.d.). Scribd. Retrieved October 31, 2011, from Mix-for-Apple. Apple Marketing Mix. (n.d.). Marketing Teacher. Retrieved October 31, 2011, from case-study.html