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Marketing Plan Guide

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Marketing Plan Guide by Pawida Wipawaburt

Published in: Business, News & Politics
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Marketing Plan Guide

  1. 1. HOW TO WRITE A SMALL BUSINESS MARKETING PLAN GUIDE <br />By<br />Pawida Wipawaburt<br />
  2. 2. A written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.<br />What is Marketing Plan<br />
  3. 3. Executive Summary<br />Goal/Objective<br />SWOT Analysis<br />Marketing Strategy<br />Action Plan<br />Evaluation Plan<br />Main Content in the Marketing Plan<br />
  4. 4. Explain why you write the marketing plan<br />Conclusion of your SWOT analysis<br />Conclusion of your Marketing Strategy<br />Conclusion of your Budget and Financial Forecast<br />Conclusion of your Evaluation Plan<br />How to write “Executive Summary”<br />
  5. 5. Your Goal must be CLEAR by telling exactly what is to be done and why.<br />Your Goal must be QUANTIFIED by telling exactly how to be measured.<br />Your Goal must be REALISTIC<br />How to write “Goal/Objective”<br />
  6. 6. Identify the attributes of the company that are helpful to achieving the objective. (Strengths: S)<br />Identify the attributes of the company that are harmful to achieving the objective. (Weaknesses: W)<br />Identify the uncontrollable conditions that are helpful to achieving the objective. (Opportunities: W)<br />Identify the uncontrollable conditions which could do damage to the marketing plan’s performance. (Threats: T)<br />How to write “SWOT Analysis”<br />
  7. 7. Identify your target market.<br />Identify their needs and requirements.<br />Identify the product or the service that can meet those needs.<br />Identify the price of the product or the service based on your target market.<br />Identify the place or the distribution channels based on your target market.<br />Identify the promotion plan based on your target market.<br />How to write “Marketing Strategy”<br />
  8. 8. Set the BUDGET by <br />Estimating the cost/expenses of the marketing activities you&apos;ve described in the marketing strategy.<br />Allocating a small percentage of gross sales for the most recent year.<br />Set the TIME FRAME for completion of each activity.<br />Assign the RESPONSIBILITES.<br />How to write “An Action Plan”<br />
  9. 9. There are several ways to evaluate your marketing plan including;<br /><ul><li>Sale Performance
  10. 10. Before vs. After
  11. 11. Return on Investment
  12. 12. Customer/Target Market Feedback
  13. 13. Coupon Redeem
  14. 14. List of Subscription
  15. 15. Number of Inquiries generated by advertising and promotion</li></ul>How to write “Evaluation Plan”<br />

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