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Blogging Your Way to Better Practice

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Blogging Your Way to Better Practice

  1. 1. Blogging can bring unexpected gifts
  2. 2. Blog: A personal website on which an individual records opinions, links to other sites, etc. on a regular basis
  3. 3. 1994
  4. 4. 2000
  5. 5. Rule Number 1: People like stories.
  6. 6. Rule Number 2: Share who you are
  7. 7. Depraved humor optional
  8. 8. Rule Number 3: Anonymity is an illusion.
  9. 9. Guidelines for Safe Storytelling
  10. 10. Guidelines for Safe Storytelling • Change all identifying information
  11. 11. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders
  12. 12. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders • Envision every post being read by the following:
  13. 13. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders • Envision every post being read by the following: • the person it’s about
  14. 14. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders • Envision every post being read by the following: • the person it’s about • your colleagues
  15. 15. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders • Envision every post being read by the following: • the person it’s about • your colleagues • the veterinary medical board
  16. 16. Guidelines for Safe Storytelling • Change all identifying information • names, species, dates, genders • Envision every post being read by the following: • the person it’s about • your colleagues • the veterinary medical board • a judge
  17. 17. Rule Number 4: Stay positive.
  18. 18. Online disinhibition effect
  19. 19. Chum
  20. 20. Number 1 Cesar Millan
  21. 21. Number 1 Cesar Millan
  22. 22. Number 2: Raw food
  23. 23. Number 2: Raw food
  24. 24. Number 3 Critiques of the profession
  25. 25. Number 3 Critiques of the profession
  26. 26. Sites you’d rather avoid
  27. 27. Rule Number 5: Your blog is your castle Make it beautiful.
  28. 28. Rule Number 5: Your blog is your castle Make it beautiful.
  29. 29. You are the French Guard
  30. 30. drv@pawcurious.com www.pawcurious.com facebook.com/pawcurious

Editor's Notes

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  • Regular updates in a journal format are what differentiate a blog from a static website\n
  • 1994: Justin Hall creates links.net as a list of all the places he’s visited on the internet\nNot much has changed\n1998: Number of blogs on the internet: 23\n
  • 2000: Rise of the online journal: livejournal and blogger\nBefore that we were stuck using message boards- Wedding Channel\npeople less interested in my shoes and menu than they were my experience in the path lab\n\n
  • 2010: Estimated 450 million blogs in English alone\n
  • Very first post February 2009-\nboring template, pink, generic picture of Emmett\nEthan (changed to Angus). pulled my shirt down etc etc\n\n\n
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  • http://www.flickr.com/photos/ryanr/142455033/sizes/z/in/photostream/\nShare those parts of you that you are comfortable sharing, those things that make you a good veterinarian\nLike you as a person = like you as a vet, makes you trustworthy\n
  • Pet doctor barbie- goofy sense of humor\n
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  • Invoke Dr. Khuly\n
  • John Gabriel’s Greater Internet Jerk Theory (PG version)\ncnn\nIf that’s your thing, go for it- but you reap what you sow\n
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  • hard to have rational discussion with someone who is fanatical\n
  • Not because I think we are above reproach or that there are things we can’t handle\nBut this is classic chum\ntrusted profession, adversarial relationship \nPocket in NH\n
  • They are looking for excuses to talk about their beefs with vets\nSpent the effort making a whole website about it\n
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  • You have an online presence whether you like it or not\nAre you going to build it, or are you going to let your disgruntled clients on yelp build it for you?\n
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