Blogging Your Way to Better Practice

Jessica Vogelsang, DVM
Jessica Vogelsang, DVMAuthor at Grand Central Publishing
Blogging Your Way to Better Practice
Blogging can bring unexpected gifts
Blog: A personal website on which
 an individual records opinions,
   links to other sites, etc. on a
           regular basis
1994
2000
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
Rule Number 1: People
     like stories.
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
Rule Number 2:




Share who you are
Depraved humor optional
Blogging Your Way to Better Practice
Rule Number 3:
Anonymity is an illusion.
Guidelines for Safe
   Storytelling
Guidelines for Safe
        Storytelling
•   Change all identifying information
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders

•   Envision every post being read by the following:
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders

•   Envision every post being read by the following:

    •   the person it’s about
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders

•   Envision every post being read by the following:

    •   the person it’s about

    •   your colleagues
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders

•   Envision every post being read by the following:

    •   the person it’s about

    •   your colleagues

    •   the veterinary medical board
Guidelines for Safe
           Storytelling
•   Change all identifying information

    •   names, species, dates, genders

•   Envision every post being read by the following:

    •   the person it’s about

    •   your colleagues

    •   the veterinary medical board

    •   a judge
Blogging Your Way to Better Practice
Rule Number 4:
 Stay positive.
Online disinhibition effect
Chum
Number 1




Cesar Millan
Number 1




Cesar Millan
Number 2:




 Raw food
Number 2:




 Raw food
Number 3




Critiques of the profession
Number 3




Critiques of the profession
Sites you’d rather avoid
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
Rule Number 5:
    Your blog is your castle



Make it beautiful.
Rule Number 5:
    Your blog is your castle



Make it beautiful.
You are the French Guard
Blogging Your Way to Better Practice
Blogging Your Way to Better Practice
drv@pawcurious.com
  www.pawcurious.com
facebook.com/pawcurious
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Blogging Your Way to Better Practice

Editor's Notes

  1. \n
  2. \n
  3. Regular updates in a journal format are what differentiate a blog from a static website\n
  4. 1994: Justin Hall creates links.net as a list of all the places he’s visited on the internet\nNot much has changed\n1998: Number of blogs on the internet: 23\n
  5. 2000: Rise of the online journal: livejournal and blogger\nBefore that we were stuck using message boards- Wedding Channel\npeople less interested in my shoes and menu than they were my experience in the path lab\n\n
  6. 2010: Estimated 450 million blogs in English alone\n
  7. Very first post February 2009-\nboring template, pink, generic picture of Emmett\nEthan (changed to Angus). pulled my shirt down etc etc\n\n\n
  8. \n
  9. \n
  10. \n
  11. \n
  12. http://www.flickr.com/photos/ryanr/142455033/sizes/z/in/photostream/\nShare those parts of you that you are comfortable sharing, those things that make you a good veterinarian\nLike you as a person = like you as a vet, makes you trustworthy\n
  13. Pet doctor barbie- goofy sense of humor\n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. Invoke Dr. Khuly\n
  25. John Gabriel’s Greater Internet Jerk Theory (PG version)\ncnn\nIf that’s your thing, go for it- but you reap what you sow\n
  26. \n
  27. \n
  28. hard to have rational discussion with someone who is fanatical\n
  29. Not because I think we are above reproach or that there are things we can’t handle\nBut this is classic chum\ntrusted profession, adversarial relationship \nPocket in NH\n
  30. They are looking for excuses to talk about their beefs with vets\nSpent the effort making a whole website about it\n
  31. \n
  32. \n
  33. \n
  34. You have an online presence whether you like it or not\nAre you going to build it, or are you going to let your disgruntled clients on yelp build it for you?\n
  35. \n
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