Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians
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Presentation at the GAELIC & Friends Marketing Fair, 11 September 2009, Pretoria, South Africa
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Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians
- 1. Social Software in Libraries: Powerful Marketing Tools for cutting-edge Librarians Pavlinka Kovatcheva University of Johannesburg, Library & Information Centre GAELIC & Friends Marketing Fair 2009
- 6. Marketing with Social Software tools OTHER SOCIAL TOOLS WIDGETS & BANNERS MIND MAP GOOGLE MAP TWITTER PHOTO SHARING SOCIAL BOOKMARKING & SHARING BLOGS SCIENCES LIBRARIAN PORTAL Marketing with 2.0 UJ Sciences Librarian Kingsway campus
- 9. Marketing through the UJ Sciences Librarian Portal
- 10. UJ Sciences Librarian Portal: Usage Statistics Jan’ 09 - The Portal was updated Hits - 186 Feb’ 09 – Training students (24 groups; > 600 students) Hits - 1790 Apr-May’ 09 – Assignments /Research time Hits – 924 & 678 June’ 09 – Exams/ Recess Hits - 362 Jul-Aug’ 09 Start of the 2 nd Semester Hits – 769 & 861 www. goodcounter .org/
- 11. BLOG for Marketing Library Resources & Services http://ujscienceslibrarynews.wordpress.com
- 12. Advantages: - Easy to find posted information - Keep users up-to- date with the latest library news - Serve as a reminder of past events & trials - Feedback from users (comments) - Encourage initiative & participation Disadvantages: - It can be time consuming Suggestions to new Bloggers: - WordPress.org - Use Institutional generalised e-mail
- 16. Social Bookmarking: EbscoHost database
- 17. Social Bookmarking Select any service, you would like to implement in your library
- 18. Social Bookmarking: Results list on Delicious
- 19. Tags on Delicious: ScienceLibrarian http://delicious.com/sciencelibrarian Delicious is a free website that enables all the users around the world to bookmark their favorite web contents on the web
- 20. Advantages: - Easy to find new & older Information (tags); - Keep users informed on the latest in the in Sciences, Library, IT fields; - Subject search per tag; - Enable you to advertise your own links (blogs, websites, etc.) - Easy & Quick to do; - Save e-mail overload; - Good Marketing tool. Suggestions: - Can trust: Delicious is used by many libraries; - Use Institutional generalised e-mail and name; - Create more focused delicious, don’t cover too many topics.
- 22. Twitter: The latest explosion in sharing and marketing http://twitter.com/ujlibscience Twitter allows people to send and to receive messages (140 characters) in real-time What are you doing? Links to useful websites Raise an Awareness to Library services and resources You can “follow” in order to see what are others saying I follow: Springer; Elsevier; IOP, Other Science Librarians, etc.
- 23. “ ujlibscience” Twitter Stats
- 24. UJ Sciences Twitter: Embedded Widget Statistics
- 25. Social Software Tools - Overall Usage Statistics
- 26. Mind Map: Make your Library visible Google Map: Make your Library visible
- 27. Raising Awareness: Embedded Widgets on the UJ Sciences Librarian Portal
- 31. A Librarian 2.0 Manifesto