User Generated Content

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An introductory talk about User Generated Content given at the LEARNTEC2008 in Karlsruhe.
Audience. Telecoaches/Teletutors.

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User Generated Content

  1. 1. Karlsruhe, 30.01.2008 Martin Memmel German Research Center for AI Kaiserslautern, Germany www.dfki.de/~memmel
  2. 2. Spell with flickr: http://metaatem.net/words/
  3. 3. Spell with flickr: http://metaatem.net/words/
  4. 4. http://en.wikipedia.org/wiki/User_generated_content
  5. 5. http://elearningnuts.de
  6. 6. http://www.flickr.com/photos/pavel1998/407853059/
  7. 7. http://www.flickr.com/photos/pavel1998/704036529/
  8. 8. http://youtube.com/watch?v=36bXgqmQ6rE
  9. 9. http://del.icio.us/search/?fr=del_icio_us&p=learntec&type=all
  10. 10. http://www.slideshare.net
  11. 11. http://www.facebook.com
  12. 12. http://www.redesignme.org/
  13. 13. http://labs.adobe.com/technologies/knowhow/
  14. 14. We are experiencing a paradigm shift!
  15. 15. http://www.time.com/time/magazine/article/0,9171,1569514,00.html
  16. 16. From Traditional Media to Social Media • more democracy, less control • it‘s about the user • users are active, contribution is easy • everybody can reach a broad audience • networking, communication • open, public, sharing
  17. 17. Which types of user generated content do exist?
  18. 18. Which types of UGC do exist? • Resources • blogs, wikis • object-centric networks (flickr, youtube) • user-centric networks (facebook, myspace) • Metadata • tags, comments, ratings… • helps to filter the abundance of available content • not just anonymous content, gives an understanding of the individuals who contributed
  19. 19. Human Computation
  20. 20. http://www.espgame.org/
  21. 21. http://recaptcha.net/
  22. 22. Collective Intelligence
  23. 23. http://www.flickr.com/photos/azlijamil01/231592469/
  24. 24. Why are people generating content? How can we encourage them?
  25. 25. Why are people generating content? (How can we encourage them?) • it’s fun (& it’s easy) adequate interfaces • personal benefit • they like to help • attention • status • rewards • ok, sometimes also altruism ;-)
  26. 26. E-Learning & User Generated Content [I won’t talk about ROI and business goals]
  27. 27. Traditional Learning • delivered by centralized, monolithic systems (LMS) • learner management, not learning management • specified curriculum, course-centric • has to be completed at a predetermined time • led by an instructor
  28. 28. E-Learning 2.0 [Downes05] • New users are different • capture information quickly from multiple sources simultaneously • operate at high speed and expect instant responses and feedback • prefer on-demand access to media • communicate constantly with friends • create their own media • E-Learning 2.0: • ‘learner-centered’ or ‘student-centered’ design • control of learning is out into the hands of the learners • greater autonomy • emphasis on active learning with creation, communication and participation
  29. 29. E-Learning 2.0 & User Generated Content • people use any kind of digital resources to learn • active learning (learning by doing) • people create content available also for others • resources, conversations, … • people help to filter content • tags, communication, social browsing
  30. 30. Personal Learning Environments • not a tool - also not a diagram ;-) • ‘a set of tools, customised to their needs and preferences inside a single learning environment’ [Milligan et al 06]
  31. 31. Experts, Machines, and User Generated Content
  32. 32. http://aloe-project.de
  33. 33. ALOE – Some Features • upload and share arbitrary types of digital resources • share and organize bookmarks • tag, rate, and comment on resources and bookmarks • initiate groups and communicate with other users • publish as private, public, or only for certain groups • find resources with different types of search filters • rank search results according to different criteria • associate arbitrary metadata sets with resources • Web Service API (SOAP, REST)
  34. 34. http://www.flickr.com/photos/fliegender/sets/1161829
  35. 35. Thank you for your attention! http://www.dfki.de/~memmel http://elearningnuts.de http://aloe-project.de

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